PS3 News: Toshiba Plans Blu-ray Player, Wal-Mart Ends HD-DVD - PS3 News

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Toshiba Plans Blu-ray Player, Wal-Mart Ends HD-DVD

  The sledgehammer to Toshiba's HD-DVD has gotten to the point where even Toshiba is proclaiming defeat. Word has began to make way that Toshiba will be releasing a Blu-ray Player into the market, and that it may very well arrive sometime this Summer. The news broke when distribution and retail channels spotted a listing for a Toshiba Blu-ray player. Now, allegedly, Toshiba planned on releasing this close to Fall 2008, but due to recent circumstances, that's been pushed way up to July. With HD-DVD units being sold for dirt-cheap prices, Toshiba is currently liquidating supplies to clear the retail channels before releasing a Blu-ray Player.

   When asked about the situation, Toshiba's V.P of Marketing, Jodi Sally, stated: "Given the market developments in the past month, Toshiba will continue to study the market impact and the value proposition for consumers, particularly in light of our recent price reductions on all HD DVD players." In other words, clever words attempting to possibly cover up plans to make the shift to Blu-ray.

   And if you needed any more confirmation that Blu-ray is the victor and that HD-DVD is dead, Wal-Mart announced today that they are backing Blu-ray exclusively across all of its 4,000 locations, and that sales of HD-DVD will end in June. This announcement includes Sam's Club stores, as well. This could be considered the nail in the coffin, seeing how Wal-Mart is the largest retailer in the United States. The announcement comes hot on the heels of Netflix announcing they, too, will carry Blu-ray exclusively.

   "We've listened to our customers, who are showing a clear preference toward Blu-ray products and movies with their purchases," Gary Severson, Head of Home Entertainment for Wal-Mart U.S.A. Based on what we've been told, Target is expected to officially pull the plug next on HD-DVD, so keep an eye out for that.

2/15/2008 Arnold Katayev

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Comments (5 posts)

Reccaman18
Friday, February 15, 2008 @ 3:43:29 PM
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Is it over yet? lol

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Warukyure [Power User]
Friday, February 15, 2008 @ 9:53:53 PM
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It pretty much is over for HD-DVD. It is always amazing to hear Blu-Ray is winning after the countless number of failed Sony formats in the past.

With Wal-Mart on BR's side this will only push more systems.

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Zapix
Friday, February 15, 2008 @ 11:06:08 PM
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lol, now if UNIVERSAL and PARAMOUNT will realize the war is beyond over, and start releasing movies here in the US on bluray.

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Warukyure [Power User]
Saturday, February 16, 2008 @ 1:07:23 AM
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Zapix, it won't be long, only a matter of time. I bet the announcement for the other studios to join BD will be made before summertime.

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Minishmaru
Saturday, February 16, 2008 @ 10:46:53 AM
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well "DUH!" comes to mind. I don't know who would bother wasting their money on a dead format even if it is cheaper now. BLU-RAY GLORY!!!

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