Toshiba Plans Blu-ray Player, Wal-Mart Ends HD-DVD
When asked about the situation, Toshiba's V.P of Marketing, Jodi Sally, stated: "Given the market developments in the past month, Toshiba will continue to study the market impact and the value proposition for consumers, particularly in light of our recent price reductions on all HD DVD players." In other words, clever words attempting to possibly cover up plans to make the shift to Blu-ray.
And if you needed any more confirmation that Blu-ray is the victor and that HD-DVD is dead, Wal-Mart announced today that they are backing Blu-ray exclusively across all of its 4,000 locations, and that sales of HD-DVD will end in June. This announcement includes Sam's Club stores, as well. This could be considered the nail in the coffin, seeing how Wal-Mart is the largest retailer in the United States. The announcement comes hot on the heels of Netflix announcing they, too, will carry Blu-ray exclusively.
"We've listened to our customers, who are showing a clear preference toward Blu-ray products and movies with their purchases," Gary Severson, Head of Home Entertainment for Wal-Mart U.S.A. Based on what we've been told, Target is expected to officially pull the plug next on HD-DVD, so keep an eye out for that.
2/15/2008 Arnold Katayev