PlayStation 3 Sales Could Jump 10%
In no surprise to anyone, analysts are viewing today's demise of the HD-DVD format as good news for the PlayStation 3. In fact, according to GamesIndustry.biz, the PS3 could experience a sales spike of up to 10% in the wake of Toshiba's official press release.
This prediction comes from Wedbush Morgan analyst Michael Pachter, who also said that while the short-term boost will be helpful, the long-term effect will be even more lucrative.
"Longer term, I think it's a huge boon for Sony, as most retail clerks will be instructed to push Blu-ray along with sales of HD monitors at holiday, so we should see a large increase in PS3 sales year-over-year at holiday," he said.
Makes perfect sense to us. Ed Barton and Richard Cooper of Screen Digest agree with these sentiments and add that "video consumers are likely to purchase the PS3 as the most cost effective, future proof Blu-Ray player." As of right now, it is the only video game system that can play high-definition movies, and it's also capable of playing DVDs, which is of a huge value to any consumer. All of this should translate to a definite PS3 sales increase, which could have far-reaching effects further on down the road.
As for Microsoft's response to all this - they backed HD-DVD with an add-on for their Xbox 360 console - expert opinion appears to be split. Pachter says switching to a Blu-Ray add-on is definitely an option for Microsoft, but he believes it's unlikely, and the company will turn to hardware price cuts in order to keep pace. Barton and Cooper say the cancellation of HD-DVD won't have a negative effect on the 360, as Microsoft will see "benefits in other areas." Microsoft has said they don't believe 360 sales will be affected by this, and Sony has yet to offer an official comment on the situation. We're guessing they'll be happy about it, though.
2/19/2008 Ben Dutka