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EA Sports Prepping Much-Needed IP

EA wasn't too happy to learn the quality of their games had slipped in 2007. They found that the average critic score for one of their games last year fell to 72% from 78% in 2006, and that's a very significant drop. So perhaps the best thing to do is avoid all the licensed, generic stuff for a while, and come up with something fresh and new...which is exactly what we can expect from EA Sports, according to the division's boss, Peter Moore.

Speaking on his recently developed blog, Moore told gamers that we can expect an announcement regarding an EA Sports IP soon:

Ive seen speculation the past few days about the comments weve made recently about new IP coming this year from EA Sports, he wrote. While were still a couple of months away from any official new game announcements, Im encouraged by the interest and excitement. As Ive said many times over the past few months, as EA Sports looks to expand our brand and capture new audiences, developing new intellectual property - such as FaceBreaker and future unlicensed titles - will be a key component of that strategy.

We certainly agree with that sentiment, and we're one of the many who will be interested to see what IP EA Sports has planned. It's very true that these are the types of titles the company is going to need in this generation, because let's face it: when it comes to licensed stuff (or the 73rd sequel in a long-running series, or something), we gamers tend to get bored after a while. We're only three days away from spring; rejuvenation and rebirth comes with a new start. Something fresh, yes?

3/18/2008 Ben Dutka

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Tuesday, March 18, 2008 @ 11:20:07 AM

EA is almost as bad a Microsoft when it comes to listening to the consumer, lets hope they start to learn from their mistakes sooner then later because let's face it, the gaming community as a whole has started to stray away from EA games as much as they can, i know i do.

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Tuesday, March 18, 2008 @ 1:26:51 PM

I agree fatchad420. My own dislike of EA put me off buying Burnout Paradise. And from what i've been hearing, i'm not alone.
EA are just churning out titles without any regard for the consumer. The sheer amount of advertising i've seen for them tells me all i need to know, they are not a games company but a multilevel marketing company.
The gaming industry deserves better.

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Wednesday, March 19, 2008 @ 7:44:33 AM

I tottally agree with fatchad and razel. Competiton is what make games better, but how can anyone compete when EA buys licensing rights and is such a big corporation? EA's sport franchise does nothing but disappoints me in every aspect. I can't remember another EA game I purchased other than Madden, and I only purchased that cause it is the only choice for football. But we all have to deal with EA cause the company is so big and will continue to buy out other small franchises and expand. What can we as consumers do? Nothing but deal with them and try to avoid, but its hard to avoid looking at a beautiful girl with a terrible personality!

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