EA Sports Prepping Much-Needed IP

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EA wasn't too happy to learn the quality of their games had slipped in 2007. They found that the average critic score for one of their games last year fell to 72% from 78% in 2006, and that's a very significant drop. So perhaps the best thing to do is avoid all the licensed, generic stuff for a while, and come up with something fresh and new...which is exactly what we can expect from EA Sports, according to the division's boss, Peter Moore.

Speaking on his recently developed blog, Moore told gamers that we can expect an announcement regarding an EA Sports IP soon:

“I’ve seen speculation the past few days about the comments we’ve made recently about new IP coming this year from EA Sports,” he wrote. “While we’re still a couple of months away from any official new game announcements, I’m encouraged by the interest and excitement. As I’ve said many times over the past few months, as EA Sports looks to expand our brand and capture new audiences, developing new intellectual property - such as FaceBreaker and future unlicensed titles - will be a key component of that strategy.”

We certainly agree with that sentiment, and we're one of the many who will be interested to see what IP EA Sports has planned. It's very true that these are the types of titles the company is going to need in this generation, because let's face it: when it comes to licensed stuff (or the 73rd sequel in a long-running series, or something), we gamers tend to get bored after a while. We're only three days away from spring; rejuvenation and rebirth comes with a new start. Something fresh, yes?

3/18/2008 Ben Dutka

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