Sony Releases New PS3 TV Ad
Update: Just to clarify, this ad would be new if it came to the North America region. It has been circulating in Europe for a little while now.
We all know that Sony is the undisputed king of bizarre marketing campaigns in the video game realm, especially when it comes to television. The first set of TV ads they rolled out for the US launch in late 2006 boggled the mind with their vague yet quietly thought-provoking commercials. Well, you'll start seeing the latest this month, and we thought you'd want to take a look at it.
Here's the advertisement in question, and the theme this time around is "Technology that updates itself." Now, this could be interpreted in a variety of ways - which is exactly the point, we suppose - but all in all, it remains just as vague as ever. We see a robot become a human female, but how the PS3 "updates itself" is a little beyond our mortal comprehension. Heck, it can't even download the system updates by itself; we have to do it! Oh, we jest, of course (we understand the basic gist), but leave it to Sony to produce a commercial like this. Lately, the entire PlayStation business has been on the upswing, so perhaps these ads are designed to take advantage of this positive sales surge. After all, you gotta strike when the iron's hot, right?
We anticipate new PSP commercials, too (you know, "Get your own" and all that), but we haven't seen anything just yet. All we know is that many analysts are calling 2008 the "year of the PS3," and you can bet your bottom dollar that Sony will promote the snot out of their console to make that projection a reality.
3/23/2008 Ben Dutka