Sony Deemphasizes GTAIV 360 Episodic Content
Much has been made about the exclusive episodic content for the Xbox 360 version of Grand Theft Auto IV, but Sony's VP of Product Marketing, Scott Steinberg, says it ain't such a big deal.
In an exclusive upcoming interview with GameDaily.biz, Steinberg downplayed the importance of that episodic content and hinted that Microsoft wasted their money to keep it exclusive. Well, perhaps it wasn't a direct insult, but it's still a little jab, and to be honest, he does have a point.
"[Microsoft] spent the GNP of several small Latin American countries to get that [content], and if you've ever played San Andreas...there's a lot of game to Grand Theft Auto and there's going to be a lot of game to Grand Theft Auto IV to the point where I think most people will have that Grand Theft Auto experience on the PS3, day and date, same core game shipping on the 360. Perhaps they'll be shipping some episodic content in the fall, but there is a whole lot of product shipping on the PS3 in April and I personally don't think there's going to be a huge percentage of folks who jump into downloadable content for another price when they're still playing through the core product."
Steinberg went on to comment on Sony losing exclusivity (or timed exclusivity) on the GTA franchise, and he did admit that it was a good move for Microsoft simply because of the money involved. But he also reminds everyone that most fans were initiated into the GTA realm on the PS2, which is why they'll likely be more comfortable with the PS3 version of GTAIV. He also had something to say about the upcoming exclusives for the PS3."...and when you combine GTA IV with MGS 4 and Gran Turismo 5 Prologue, all the exclusive content that we've got going forward, I think that goes from tipping point to shoving point for consumers who are on the fence, wondering what platform should I buy. I think the clear exclusive message that we have is that the PS3 is where, not only do you get Grand Theft Auto, but you'll get MGS, you'll get Gran Turismo and these are also brands that have moved hardware units. It's the elite of the elite products that actually enable hardware to be sold with software and we'll have three of them."
Again, you have to admit, he has a point.
Related Game(s): Grand Theft Auto IV
3/28/2008 Ben Dutka