EA "Trying To Bring Great Quality And Innovation Back"

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There's no doubt that Grand Theft Auto IV will be an incredible game, but EA CEO John Riccitiello is taking it even one step further: he has already declared that Rockstar's blockbuster will be the most successful game of the year "and possibly the current generation of consoles." (source- Videogaming247) He also wants to resurrect EA's good name, and he seems dedicated to that plan.

Riccitiello went on to say that if there were an Academy Awards for gaming (and there damn well should be, in our opinion), GTAIV would earn 2008's "Best Picture" award. The EA CEO spoke candidly about his confidence in the game's quality during a Financial Times interview, which also included - not surprisingly - his plan to bring developer Rockstar "within the EA cit-state studio structure."

“I spent three years outside EA managing independent developers, while EA ran a global monolithic studio organisation,” he said. “I thought central command and control homogenisation had run its course. Above all, I’m trying to bring great quality and innovation back... I’m also trying to drive us towards a variety of new business models, whether it be subscription or micro-transactions, or advertising-based.”

Many gamers believe that if EA does acquire Take-Two and Rockstar, the critically acclaimed GTA series could suffer from a decline in quality, primarily based on EA's lackluster efforts in the past few years. However, and we have to remind everyone once again, this would only happen if EA needed to stick their nose into Rockstar's development plan for GTAV, and if they don't, what's stopping Rockstar from doing what they've always done? As far as we know, EA wants to publish GTA; they've never said anything about developing themselves. Let's just hope this is the plan for the future.

Related Game(s): Grand Theft Auto IV

4/13/2008 Ben Dutka

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