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EA "Trying To Bring Great Quality And Innovation Back"

There's no doubt that Grand Theft Auto IV will be an incredible game, but EA CEO John Riccitiello is taking it even one step further: he has already declared that Rockstar's blockbuster will be the most successful game of the year "and possibly the current generation of consoles." (source- Videogaming247) He also wants to resurrect EA's good name, and he seems dedicated to that plan.

Riccitiello went on to say that if there were an Academy Awards for gaming (and there damn well should be, in our opinion), GTAIV would earn 2008's "Best Picture" award. The EA CEO spoke candidly about his confidence in the game's quality during a Financial Times interview, which also included - not surprisingly - his plan to bring developer Rockstar "within the EA cit-state studio structure."

I spent three years outside EA managing independent developers, while EA ran a global monolithic studio organisation, he said. I thought central command and control homogenisation had run its course. Above all, Im trying to bring great quality and innovation back... Im also trying to drive us towards a variety of new business models, whether it be subscription or micro-transactions, or advertising-based.

Many gamers believe that if EA does acquire Take-Two and Rockstar, the critically acclaimed GTA series could suffer from a decline in quality, primarily based on EA's lackluster efforts in the past few years. However, and we have to remind everyone once again, this would only happen if EA needed to stick their nose into Rockstar's development plan for GTAV, and if they don't, what's stopping Rockstar from doing what they've always done? As far as we know, EA wants to publish GTA; they've never said anything about developing themselves. Let's just hope this is the plan for the future.

Related Game(s): Grand Theft Auto IV

4/13/2008 Ben Dutka

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Comments (15 posts)

karneli lll
Sunday, April 13, 2008 @ 10:47:22 PM
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total B.S, EA is what's wrong with the world.

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Warukyure [Power User]
Sunday, April 13, 2008 @ 11:24:10 PM
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LOL, if EA did acquire Take-Two and and Rockstar, they would probably overmilk the series and make it come out yearly and rename it to "Grand Theft Auto: Car Roster Update 2009".

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SHADOW [Moderator]
Monday, April 14, 2008 @ 12:20:10 AM
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What the hell guys. EA is steadily becoming a better company. You guys like to complain about how EA is satan that you want them to change. EA sports is still a bastard company but the EA games side is slowly becoming a more than respectable publisher. If you have played burnout paradise you would know what I'm talking about. Then when the CE fucking O speaks candidly about the company's mistakes and plans for change you continue to complain? Do you really want the company to change and make good games or would you prefer to just hate on EA? It sounds like the latter to me.

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Zapix
Monday, April 14, 2008 @ 12:40:17 AM

I've heard nothing but bad things about Burnout Paradise from many people. Most complains, the game is impossibly hard.

As far as EA goes, they need to prove they themselves can develop and create and manage before they gain the gamers faith in their own 'reputation.' Gaining reputation by taking over another company is like trying to buy a child's love with gifts. It's false.

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blitz30952
Monday, April 14, 2008 @ 2:10:27 AM

hey i thght Criterion developed Burnout and EA publishd it? anyways i love the burnout franchise :D

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AnonymousPoster
Wednesday, April 16, 2008 @ 8:18:30 PM

The last truly good and original Burnout was Burnout 2. Burnout 3 was almost epic, except EA got their grubby hands on it at the last minute and stripped out the already produced original in-game music and stuck in a bunch of licensed crap (I wonder what would happen to GTA, hmm??). The series has been going downhill ever since.

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Ben Dutka PSXE [Administrator]
Monday, April 14, 2008 @ 12:42:16 AM
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Zapix: Not sure what you're talking about. You should read our review, and I know a few people who own it, and their only complaint so far is that it's too EASY.

I haven't played it, so I'm just using second-hand info, here, but still...

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OtisFeelgood
Monday, April 14, 2008 @ 11:55:08 AM

I have Burnout Paradise for PS3. Its not too hard but it's definitely not too easy either. I really dont have any complaints so far for the game.

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ThePoetRazel
Monday, April 14, 2008 @ 5:13:13 AM
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"He also wants to resurrect EA's good name"? Considering that most people's problem with EA is that it just buys up other companies rather than come up with good games themselves, continuing this attempt to buy out T2 is not a smart way of giving EA a good name is it?
The game industry is so great because games companies listen to the consumers. But if EA can't figure out that hostile take overs will hurt they're "good name", then i'd say they don't have the ears of a good games company.

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kj313
Monday, April 14, 2008 @ 5:20:34 AM
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I stopped liking EA ever since they bought the NFL licensing rights. I know that's just the EA sports brand, but they only bought it because of the competition 2k sports was presenting.

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favre04
Monday, April 14, 2008 @ 7:22:57 AM
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WELL TO BE HONEST EA NEEDS TO ADDRESS THE CHEATING PART OF THERE GAMES ITS SIMPLY WHAT URKS MOST GOOD GAMERS EVERY GAME THEY MAKE SEEMS TO HAVE REDICULOUS CHEATS R GLITCH AN THATS WHY WE FEEL THE WAY WE DO ABOUT EA GAMES GET BETTER BUT CHEATS & GLITCHS GET WORSER.

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Xanavi23
Monday, April 14, 2008 @ 5:06:33 PM
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EA blows...sorry, they destroyed burnout slowly after Burnout 1 and 2. NFS slowly got destroyed as well, i owned the PS3 counterpart..very boring after a while. It goes on with all games IMO. I'll never buy another EA game again, dont wanna sound like a hater, but i cant lose anymore money on inferior games. And i'ld like to second what the PoetRazel said.

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SHADOW [Moderator]
Tuesday, April 15, 2008 @ 12:56:27 AM
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@favre04: I love the player. But you sir need to wise up. The cheating problems are mostly sports games. But that is the general business of sports games. They have crushed the development cycle down to less than a year for all those games, so those aspects of the game don't get fair attention. EA Sports needs to increase their development times to two years (Meaning there would be a Madden 08 Madden 2010 but no madden 09) This way the quality of the games goes up and the developers aren't under constant pressure and deadlines. Oh yeah and NEVER...EVER, right an entire post in all caps, it is hard to read and you look like a moron.

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SHADOW [Moderator]
Tuesday, April 15, 2008 @ 1:05:48 AM
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@Zapix: You've heard nothing but bad things about burnout. The only bad thing I've heard is that people don't like the open world concept. I think that the series is better using closed tracks, but that was a creative decision, you can't blame it on EA. This game is only impossibly hard if you lack the motor skills to shake a rattle. It's difficult at times and can be insanely frustrating as the crash cam mocks you mercilessly and you can't restart an event, but hard? Who have you been talking to exactly?

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Naiman17
Wednesday, April 16, 2008 @ 6:43:12 PM
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i have to admit EA has been a great developer but i think some of their games arent as good as last gen. i think some of EA current games now are just rush projects.

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