Analysts: PS3 to Get Smaller Hardware, Breaking-Even Soon
While Sony doesn't sell the PlayStation 3 with the same losses they did when it first launched (no where near that), they've still yet to break even on the console. In order to help the process of breaking even, manufacturers need to keep shrinking the architecture of the console, which often leads to price-cuts, as well.
See Full ImageNikko-Citigroup has upgrade their rating for Sony, and cited one of their reasons being the anticipation of the console breaking even this August. So the prediction from Nikko-Citigroup is that Sony will be shrinking the console's architecture sometime soon, which will help lower manufacturing costs. But, whether or not the shrinking is external or internal, we don't know.
Personally, we wouldn't bet on an externally revised or smaller PlayStation 3 for another two years, at the very least. Historically, consoles shrink after about 4-5 years of market life, and the PS3 is only now approaching two years. This prediction from Nikko-Citigroup is in-line with what Sony's CFO had to say about breaking-even, stating sometime in the second-half of 2008. Analysts are expecting the new chipset to compose of a smaller Cell processor, measuring less than 65nm, and the RSX graphics chip measuring less than 90nm.
4/21/2008 Arnold Katayev
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Comments (9 posts)
ArnoldK PSXE [Administrator]
Monday, April 21, 2008 @ 6:59:01 PM
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2 up, 0 down
Tatsujin
Thursday, April 24, 2008 @ 9:48:44 PM
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babyjay
Monday, April 21, 2008 @ 9:50:15 PM
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0 up, 1 down
KidCallaway123
Tuesday, April 22, 2008 @ 8:59:11 AM
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All I know is that the PS3 is living up to its billing so far.
With the games bound to be getting even better in the future we are in for some serious fun.
Love the new look of the site by the way! Great job here as always!
1 up, 0 down
orangpelupa
Tuesday, April 22, 2008 @ 10:59:39 AM
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when the fabrication yield got better, im sure sony will move to smaller fabrication.
but will it make sony give more price-cut? O_o
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JamieMGS
Thursday, April 24, 2008 @ 1:16:37 PM
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Tatsujin
Thursday, April 24, 2008 @ 9:51:22 PM
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Reccaman18
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Monday, April 21, 2008 @ 6:55:30 PM