PS3 News: GTAIV To Break Halo 3 Sales Record? - PS3 News

Members Login: Register | Why sign up? | Forgot Password?

GTAIV To Break Halo 3 Sales Record?

Halo 3 was a massive phenomenon last fall, but despite not assaulting the public with a gigantic ad campaign, Rockstar should quietly set a new sales record this week with Grand Theft Auto IV.

According to Personal Tech at GlobalAndMail.com, analysts are expecting today's blockbuster to "easily top last year's record-breaking $300-million first-week sales of Microsoft and Bungie Studios' Halo 3." However, you may not have noticed, but we're really not seeing constant TV, magazine and Internet ads for GTAIV. We see ads, of course, but nothing to the extent of the Halo 3 campaign that was extraordinarily widespread over the latter part of 2007. Overall, analysts are expecting GTAIV to sell about 9 million copies at launch, and all without the benefit of giant billboards.

"Rockstar wants to control the message all the time," said Sam Kennedy, editorial director for 1Up. "They want this to be seen and perceived exactly the way they want. That's why - outside of the official trailers they released - people haven't seen a lot of gameplay footage in advance of 'GTA IV' shipping. They want to build that hype."

As far as we're concerned, GTAIV doesn't need a crazy ad campaign to drive sales through the roof...the game will be freakin' awesome, and that alone is all that's needed to entice gamers.

Related Game(s): Grand Theft Auto IV

4/28/2008 Ben Dutka

Put this on your webpage or blog:
Email this to a friend
Follow PSX Extreme on Twitter

Share on Twitter Share on Facebook Share on Google Share on MySpace Share on Delicious Share on Digg Share on Google Buzz Share via E-Mail Share via Tumblr Share via Posterous

Comments (11 posts)

Ed_Wayne
Monday, April 28, 2008 @ 10:32:47 PM
Reply

Halo 2 and 3 ad campaigns annoyed the hell out of me. I wish the first would have sucked so they wouldn't have made two more.

Yes, I am very selfish and I will never change.

Anyway, I'm glad Rockstar can actually sell a game without annoying me. The fact that it should outsell **** 3 makes it that much sweeter.

Agree with this comment 3 up, 0 down Disagree with this comment

Tatsujin
Monday, April 28, 2008 @ 10:34:30 PM

Selfishiness :P We all have a little bit of that.

Agree with this comment 3 up, 0 down Disagree with this comment

Tatsujin
Monday, April 28, 2008 @ 10:33:51 PM
Reply

I wouldn't doubt it... Halo 3 was a great game... but I got bored of it too fast, same ol' stuff... I hope GTA IV really does change the whole GTA experiance. Im going out to buy my copy of GTA IV right now... Will I see you on Ben? :P

Agree with this comment 0 up, 0 down Disagree with this comment

Mystearica
Tuesday, April 29, 2008 @ 12:05:43 AM
Reply

I hope it does great!!! Only to show those stupid stock holders who were doubting T2 for not selling out to EA!!!

Agree with this comment 1 up, 0 down Disagree with this comment

SHADOW [Moderator]
Tuesday, April 29, 2008 @ 12:17:51 AM
Reply

Let's see. DUH! Halo 3 was a masive release on 360 last year. GTAIV is being released on multiple platforms and it appeals to a broader audience. GTA has always had a nearly universal fun-factor. The only people I've ever seen that didn't enjoy playing a GTA game were those that came in with heavy bias against it.

Agree with this comment 1 up, 2 down Disagree with this comment

Advent Child
Tuesday, April 29, 2008 @ 12:52:30 AM
Reply

I had no bias against it, but I played GTAIII and it just wasnt that great, completely not my type of game.

Agree with this comment 1 up, 2 down Disagree with this comment

infekt
Tuesday, April 29, 2008 @ 1:51:43 AM
Reply

Some hate it! Most love it! Im not a GTA fanatic but GTA4 is just mind blowing. And come on! Halo 3 was a joke.. I bought the package deal, found out the game was pure hype and just had to return the console. Unfortunately, I was not able to return the game.. Something about about opened software or something. Now I have a piece of junk DVD. Coffee coaster, anyone?

Agree with this comment 5 up, 0 down Disagree with this comment

BlinkBoy
Tuesday, April 29, 2008 @ 8:49:07 AM
Reply

I got it now! Rock on guys.

Agree with this comment 1 up, 0 down Disagree with this comment

tramp
Tuesday, April 29, 2008 @ 12:18:50 PM
Reply

this game rocks

Agree with this comment 1 up, 0 down Disagree with this comment

bigrailer19
Tuesday, April 29, 2008 @ 6:54:59 PM
Reply

its funny maybe it happened where everyone else is from as well, but the local news had a story on the release of gtaIV last night and this morning where im from anyways gotta go get some time on it, its finally here!

Agree with this comment 0 up, 0 down Disagree with this comment

Jdogtoocool
Tuesday, April 29, 2008 @ 8:28:47 PM
Reply

Well I'm definitely not that surprised and actually anticipated something like this happening. It's going to sell more on the PS3 because it's got some extra stuff in it, and don't be all surprised when the next GTA comes out only on the PS3 because the 3660 still hasn't desided to convert to Blue Ray...

Agree with this comment 0 up, 0 down Disagree with this comment

Leave a Comment

Please login or register to leave a comment.

Our Poll

What do you think about The Last Of Us: Remastered?
Fantastic! Can't wait to get it!
Good, not sure if I'll buy immediately.
Eh, not bad, but I don't care.
It's just a stupid money grab.

Previous Poll Results