Zelnick Talks GTAIV On CNBC
Grand Theft Auto IV is sweeping the nation and most everyone is more than satisfied with the result. Many reviews, including our very own, praised the game as being the best of the generation so far...and one of the best in history.
CNBC spoke to Take-Two Interactive President Strauss Zelnick to learn more about the success of GTAIV, and he starts by saying the game is poised to shatter all "entertainment records" in the first week, and that includes everything from movies to music. When asked for a specific number, Zelnick admitted the $400 million prediction is optimistic, but they'll have the stats "soon." Zelnick goes on to say the plan to delay the game was essential as they wanted to make certain it would deliver the goods, and he cited the reviews as being "almost perfect across the board." He also said something of interest to those who have experienced freezing issues with GTAIV; when asked if there were any glitches in the game, he said "no, none whatsoever." This only makes us believe that the first batch of games sent to GameStop may have been iffy, but the game itself is actually fine.
Zelnick also makes it plain that Take-Two wanted to wait to see what GTAIV would do before yielding to EA, and when asked why EA wants them, Zelnick reminds us all that Take-Two is a force in the video game world. EA is currently offering $1.9 billion (or about $26/share), and of course, Zelnick wouldn't say how much he thought his company was worth. All he would say is, "a lot." Cool interview; worth checking out.
Related Game(s): Grand Theft Auto IV
5/6/2008 Ben Dutka