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Square-Enix Looks To Expand West

If you hadn't noticed, many of Square-Enix's releases - outside of the primary installments in their Final Fantasy franchise - have been mostly successful in Japan, but didn't make too big of a dent in other markets. Well, it seems they want to change this as they intend to extend their global reach. Speaking to Reuters at a Tokyo Summit today, Square-Enix's Yoichi Wada spoke about the need to move beyond their traditional borders, and that they intended to do:

"It may be a business alliance or it may be us taking a stake in others, but we need to go beyond traditional Square-Enix. We face competition not only from Japanese videogame companies but from game companies worldwide."

As a brief history reminder, Square-Enix is the result of a big merger between Square Co. and Enix back in 2003; a move that caused mixed reactions from loyal RPG fans. Square had already produced several unbelievable games on the original PlayStation and PS2, and Enix was responsible for more than a few excellent RPGs themselves. Many figured the combining of the two forces would result in even better titles, but most will agree that hasn't been the case (with the exception of Final Fantasy X and a few others). Nowadays, many of Square-Enix's products really only do well in Japan, and Wada wants to up the ratio of overseas software sales from the current 50% to a more profitable 80% within the next 3 years.

It'll be interesting to see what Square-Enix does to reach out to North America, Europe and other regions, so we'll have to keep an eye on any new business developments. In the meantime, we'll continue to look forward to Final Fantasy XIII with much anticipation.

5/20/2008 Ben Dutka

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Comments (11 posts)

tramp
Tuesday, May 20, 2008 @ 2:01:42 PM
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any news on a release day for FFXIII

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Ben Dutka PSXE [Administrator]
Tuesday, May 20, 2008 @ 3:14:40 PM

Not really. We're still looking towards the end of 2009, I think.

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BlinkBoy
Tuesday, May 20, 2008 @ 3:12:14 PM
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It will be interesting to see what titles they plan to bring out. Will it be an new version of one of their old franchises, like Chrono Trigger and Chrono Cross. I always want to hear news from Square Enix.

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Warukyure [Power User]
Tuesday, May 20, 2008 @ 7:31:25 PM
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I'm still goin' on about this like a broken record but BRING OVER STAR OCEAN 1 AND 2! Honestly, they had a lot of interesting games over the years but they never brought them over. Granted stuff like Full Metal Alchemist didn't do too well (then again it didn't do so well in Japan either.) But what about their other games like the code age series. Also, it doesn't help when you make a lot of cellphone games and they aren't really available outside of japan (Parasite Eve 3? Final Fantasy 4-2? Final Fantasy 7:BC?)

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Mystearica
Tuesday, May 20, 2008 @ 10:19:13 PM
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This worries me... I know it's just "expanding to the west"... but to me it really sounds like they want to go multi-system. Dun get me wrong that's not a bad thing as long as they don't abandon the PS3.

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Ben Dutka PSXE [Administrator]
Wednesday, May 21, 2008 @ 4:45:50 PM

I seriously doubt Square-Enix will ever abandon a Sony console. And what I think this means is that they may want to ally with a Western developer or publisher, or perhaps just do some research as to what types of games Western gamers buy.

I believe they should stick to their bread and butter, but they're just trying to adapt to the changing world around them. No matter how you look at it, developers need the US and other territories to be truly successful these days.

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aaronisbla
Wednesday, May 21, 2008 @ 1:23:17 AM
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am i the only one that hates when a company makes a "sequel" to a highly praised game....only on cell phones? that fuckin sucks ass ( pardon my language if there is a censor in place ). I never even knew there was a parasite eve 3 lol

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m2tbo
Wednesday, May 21, 2008 @ 12:22:47 PM
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It's true that Square put out some of the most memorable RPGs in the past, but Square-Enix has, from what I've seen, kept to their business model. Dragon quest VIII had one of my favorite story lines I've ever played. I agree that some others they have made do not live up to Final Fantasy standards but I find most of their games to be very entertaining. This article tells me they are going to give us western gamers a better experience which I commend!

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Sol
Thursday, May 22, 2008 @ 11:29:32 AM
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I look forward to a few more RPGs. I don't if they can pull it off but Final Fantasy should be and continue to be an ongoing series. They "almost" never disappoint. I look forward to XIII and Versus, not to mention Kingdom Hearts and Dissidia. Alot of US gamers look at vids on Youtube for alternate versions of games and looks at what We are missing (KH: Final Mix

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Sol
Thursday, May 22, 2008 @ 11:29:32 AM
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I look forward to a few more RPGs. I don't if they can pull it off but Final Fantasy should be and continue to be an ongoing series. They "almost" never disappoint. I look forward to XIII and Versus, not to mention Kingdom Hearts and Dissidia. Alot of US gamers look at vids on Youtube for alternate versions of games and looks at what We are missing (KH: Final Mix

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Sol
Thursday, May 22, 2008 @ 11:30:25 AM

and others)

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