PS3 News: Sony Claims It Will "Win The War" - PS3 News

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Sony Claims It Will "Win The War"

The PS3 has been delayed until March 2007 in Europe, Australia, and any other PAL territories, but according to one Sony executive, this won't negatively affect the company's success in the long run.

According to SCE Australia and New Zealand Managing Director Michael Ephraim, while missing the holiday season is certainly a drawback, the delay won't ultimately knock Sony from its lofty #1 perch in the video game world. In fact, Ephraim claims the delay hasn't hurt pre-order numbers for the PS3 at all.

"It [the PS3 launch delay] hasn't helped. But what we know from retailers is that almost no PS3 pre-orders have been cancelled," said Ephraim in speaking with GameSpot Australia. "It is not ideal--I'm not kidding myself. But, it's the battle, it's not the war."

He continued to say that the console war takes place over a span of five or six years, and although the launch situation is hardly ideal, it's merely one battle. Overall, the European/PAL delay shouldn't "play a significant role at all." Ephraim also mentioned the high cost of the PS3, but believes that consumers will be getting plenty of bang for their buck.

Of course, he's mostly speaking from the standpoint of his region, but such words resound throughout the industry. As far as Australia is concerned, Ephraim firmly bellieves that it will still be a "PlayStation Christmas" in 2006, despite Xbox 360 availability and the Nintendo Wii launch in December. And in perhaps a more surprising comment, the Sony director thinks the PS2 will sell more units than either of its next-gen competitors (up to 200,000 predicted).

As for Microsoft, their products have always been pricier in Australia, and at AU$649 for the Xbox 360 bundle, Ephraim doesn't think consumers will flock to the 360. After all, the PS2 and PS1 launched at AU$699 and AU$749 respectively. And in June of this year, the PS2 dropped in price to AU$199.95, which caused a sales spike that only added to the 2 million PS2s already sold in the country.

Sony does have other numbers to back up their confidence, as peripheral statistics for Australia have been more than solid. According to Sony Conmputer Entertainment, they've sold 265,000 sets of SingStar microphones, 300,000 EyeToy cameras, 130,000 sets of Buzz quiz buzzers, and 25,000 Guitar Hero guitars. In the end, all signs do indeed point towards more Sony domination in the PAL districts, but we'll have to wait and see if the launch delay really won't impact Sony, as Ephraim claims.

10/10/2006 Ben Dutka

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