Sony Officially Announces Qore For PSN
Early last month, we learned the SCEA had filed a trademark for something called "Qore," and we knew it wasn't a game. The application included the following description: "computer services, namely, providing interactive online magazine and entertainment services in the field of video games." And that's exactly what we're going to get.
Today, SCEA has announced that on Thursday, June 5, Qore will be introduced to the PlayStation Network. It is a "highly interactive, monthly original program that covers the world inside PlayStation," which means your greedy eyes will be treated to "multimedia news, developer interviews, in-depth game previews and behind-the-scene looks at the hottest PlayStation games." But that might not even be the best part. Sony is offering an incentive for subscribers: they will get special access to certain demos, betas, add-on content and other downloadable goodies. The press release also tells us that Qore is the "first in a series of planned original content for the PlayStation community by PlayStation Network."
Qore will be published by Future US publishing, which is also responsible for the print publication, "PlayStation: The Official Magazine," which launched in November of 2007. SCEA and Future are proud to release the "first-ever interactive HD program available through a games console," and Future's editorial staff are primed and ready to deliver the goods. Qore also offers a fantastic opportunity for advertisers, as we will see "HD rich-media advertisements;" they've already secured interest from the biggest companies out there, including Burger King, Universal Pictures, and a variety of large game publishers. Veronica Belmont, the host of "numerous online video programs and podcasts," will be your host for Qore as well, so when they say "interactive HD program," they mean exactly what they say. How cool is this?
You know the Store receives its weekly update on Thursday, and now, Qore will make its monthly arrival on the first Thursday of every month to go along with the update. You can purchase the first episode of Qore for the introductory price of $2.99, or you can simply pick up the annual subscription for $24.99. This entitles you to 13 episodes of Qore, and as one last little bonus, you will also get the PlayStation Network title, Calling All Cars, for free. Due to its innovative interactivity, users will "act as the director of the content;" we'll be able to fiddle around with it using our controller. In other words, we can use "multiple windows, picture-in-picture, and other features."
"Original content, community-related services and innovative products are a major focus for the PLAYSTATION Network this year and we are pleased to introduce Qore exclusively for our customers," said Peter Dille, senior vice president of Marketing and PLAYSTATION Network, SCEA. "Qore is the first step in providing original content dedicated to the PLAYSTATION community and evolving the network into a place where our customers can gather, share and discover new forms of entertainment."
Remember, this all starts the day after tomorrow, and several big-name games will make their way into the first episode. Games like Soul Calibur IV, Star Wars: The Force Unleashed, Secret Agent Clank and SOCOM: US Navy SEALs Confrontation will be there, along with the latest Blu-Ray movie trailers, an invitation to the SOCOM beta, and various art galleries. The Network just got a whole lot more interesting, as this really is the equivalent of an online interactive magazine. You gotta check it out.
6/3/2008 Ben Dutka