Ubisoft: More "Anticipation" Needed For Assassin's Creed Sequel
Last year, Ubisoft's Assassin's Creed became one of the year's best titles, and most fans have been expecting a sequel at some point. However, this may not happen unless there is plenty of feedback from gamers requesting it.
Ubisoft seems a little gun-shy about turning IPs into long-running franchises according to a recent article in Forbes magazine. Laurent Detoc, president of Ubisoft North America, says the publisher doesn't plan to embark on a sequel to AC unless there "is more anticipation for it," and cites previous examples of games that didn't perform well as a "long-term franchise." One of those examples was Prince of Persia: Sands of Time that sold "2 million copies in its first month" but didn't really continue in popularity; the next title (Warrior Within) didn't arrive until three years later. The bottom line is that Ubisoft is going to go with the flow on this one; if there's a big enough outcry for Assassin's Creed 2, they might start working on it. But if not, they will focus their energies and resources elsewhere.
So if you were one of the many who loved the original AC and would like to see a sequel, it's time to make yourself be heard. Start up a petition, speak out on the Ubisoft forums; do whatever you think might be helpful. We do advise against contacting Ubisoft directly about this, however; that'll just waste a lot of their time. They won't ignore you if you go public, though!
6/24/2008 Ben Dutka