PS3 News: Activision Still Calls Console Hardware Prices "Prohibitive" - PS3 News

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Activision Still Calls Console Hardware Prices "Prohibitive"

When the PlayStation 3 launched with a $600 price tag for the full 60GB version, many began to question if the price of video game hardware had suddenly gotten a bit out of control. Now, though, the $400 price tag for the PS3 and 360 is far more agreeable, and the Wii retails for an even cheaper price. Recently, we've seen plenty of evidence to indicate that consumers are having less difficulty with the price of consoles (especially the PS3), but Activision still thinks it's all too expensive.

According to a Times Online interview with Activision CEO Bobby Kotick, one of the world's leading game publishers holds firm to the belief that console price cuts are essential, especially in this economy. He did admit to seeing a "real demographic expansion with the industry's customer base," but at the same time, the cost for running out and picking up a game console is still "prohibitive." Kotick does add, however, that the game industry tends to do very well in slower economies for the simple fact that more people tend to stay home (it just gets too expensive to go out). This much, the NPD has all but proven in recent months, and games like Grand Theft Auto IV and Metal Gear Solid 4: Guns of the Patriots have helped to spur hardware sales.

But you'll still find plenty of gamers who are still holding off on buying a new system just because of the relatively high cost. In terms of inflation, if you remember the PS2 costing $300 at launch, $400 and even $500 isn't crazy high, but hey...gas wasn't $4.50/gallon then, either.

7/1/2008 Ben Dutka

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Legacy Comment System (10 posts)

Tuesday, July 01, 2008 @ 11:19:27 PM

true true, I think that the price is still too high, sony should reduce the price to $300 for just one weak during the holiday season, this would spark sales, due to the time frame.

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Tuesday, July 01, 2008 @ 11:47:56 PM

It is becoming apparent that, in the long term, multi-media delivery platforms need to be merged. Let's take one step back... in todays world (under normal circumstances) people who can will own a TV (or similar display) to view content. Is not logical then that it would be cost effective to simply include console electronics directly embedded in TV's with a shelf life of at least 5 years.

In other words, if console hardware were to be built into LCD displays directly, you would have a mass market right there. Sure there is a take up time, but essentially numbers brings down price... accessibility brings down price... This is only a conceptual thought, but the thrust here is simple; if console and gaming have become bigger than Hollywood is not time that the console becomes, in essence, the television... a major part of any and every households entertainment set-up... would that not bring down the price...

Thoughts anyone?


"aLL RoAdS LeAd ToO HoMe"

Last edited by Qubex on 7/1/2008 11:49:54 PM

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Wednesday, July 02, 2008 @ 7:03:24 PM

Not gonna happen in this capitalist market.

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Thursday, July 03, 2008 @ 3:14:03 PM

that won't work, you don/t want to replace your tv every few years, 'cause it still works then, but gaming hardware gets old over time, technology gets better and you'll want better looking and playing games at some time to keep up, dvd players in the tv have worked a little because a movie format holds longer, but still, those were only the small and cheap tv's with vhs or dvd players in it so you can replace them for little money

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Deleted User
Wednesday, July 02, 2008 @ 10:21:33 AM

The Playstation 3 is supposedly going to last 10 years. They've already dropped $200 from the launch price. They don't want to go down in price too early and have no where to go during the next 8 years.

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Wednesday, July 02, 2008 @ 11:02:04 AM

If you want something and are happy with it it doesnt matter what price it is in my opinion as long as you can affoord it.If it makes you happy go for it.

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Wednesday, July 02, 2008 @ 12:41:15 PM

Consider what you get with the Playstation 3

PS3games , PS2 & PS1 compatibility (Well mine does), CD player & Storage, DVD & Blu-Ray Movie Player, Photos can be saved & displayed, Free Online play, Web browser, 4 USB Ports aswell as Memory Card Slots. I got all this & 2 games for 349.99, Now Considering all that you get compaired to the Wii & 360 can you honsetly say thats a bad deal?

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Deleted User
Wednesday, July 02, 2008 @ 1:22:39 PM

Good point. BLU RAY players alone cost 300-400 dollars.

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Wednesday, July 02, 2008 @ 5:41:53 PM

With Rent, Utilities, Food, GAS as well as other things I simply can not afford and do not have $400-500 dollars to spend on entertainment! Sure I want one, PS3's have very nice features but with the way this economy is, it is not logical to spend that kind of money. AND YES THE ECONOMY IS SCREWED RIGHT NOW, I work at Papa Johns pizza and business is so slow, people just simply don't have money to spend on eating out. And that effects me and my paycheck. I was getting 24-27 hours a week then I was cut down to 18 and I get the most hours of anyone shy of the manager. This week I'm only getting 13 hours because business is dead My boss might not even be able to keep his business open because he's not making any money. So YES for an Entertainment system $400 DOLLARS is RIDICOULAS !!!

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Saturday, July 05, 2008 @ 9:12:12 PM

Bobby Kotick, must be completely nuts.
he could keep on ranting.....
if you cant afford the next gen games why not keep playing gameboy? its not a crime afterall.
the ps3 is just perfect for its current price owing to the fact that it is a complete media and gaming machine.
m just me and no one else,just another guy in streets of africa, who says invest in what ROCKS! PLAYB3YOUND!

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