US Game Sales Trump DVD Sales For First Time In 2007
Video games have been outstripping box office numbers for a while now, but what about the mother of all movie mediums right now? What if we compared game sales to DVD sales? DVD sales have almost always trumped game sales in the US, but according to an annual report by the Entertainment Merchants Association, those days could be over.
According to GameSpot, and using the NPD Group's year-end statistics, the retail gaming industry in the US dragged in $18.85 billion in 2007, which is almost twice as much as the Motion Picture Association of America and Nielsen EDI's record-breaking box office haul of about $9.6 billion. This, we expected to happen, but did games really conquer the mighty DVD? Yes, in fact: DVD sales in 2007 hit about $16 billion, which, as you can see, is short of that $18.85 billion number. However, if you factor in movie rentals, the movie industry as a whole still wins the war; rentals ups the total amount to around $33 billion, although we have no numbers for game rentals just yet. GameFly may not be as popular as NetFlix, but give it time...it'll get there. And when the PS3 issues its downloadable movie service this summer, things are going to continue to change.
Here's our prediction: by the end of 2010, gaming will be single largest entertainment industry - outside of porn - on the planet. It's already basically neck-and-neck with movies...it's gonna happen, we say!
7/2/2008 Ben Dutka