Dual Shock 3 Launches In UK Today, Supply Close To Demand

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Okay, Euro gamers, you now have access to the long-awaited Dual Shock 3 controller. It launched in most parts of Europe on July 2 of this past week and it released in the UK today, July 4. However, while Sony says you can expect "regular shipments" of the new gamepad, it may be tough to satisfy the demand "on day one."

According to what Mark Howsen, PlayStation's UK sales director, told MCV, the demand will be high, and the stock will be borderline:

"It's going to be a close call as to whether we can guarantee enough stock for everybody day one, however, we'll be making regular shipments thereafter, in order to satisfy demand."

Now, it was initially believed that Sony would bring in the DS3 as an eventual replacement for the Sixaxis; the latter would simply be phased out over time. However, Sony is now saying they don't plan to halt Sixaxis shipments any time soon as they look for "continued sales" of the original PS3 controller. As Howsen said-

"We'll continue to offer the Sixaxis controller for the time being, giving consumers a cost effective buying choice, based on their gaming needs. Moving forwards, we'll monitor demand at retail."

So if you live in the UK and have been waiting to get your hands on the Dual Shock 3, we suggest acting quickly. We seriously doubt today is a national holiday for you guys as it is for us (that'd be weird), so head on down to the store to nab a rumblin' controller for the price of £39.99.

7/4/2008 Ben Dutka

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