PS3 Played Major Role In Blu-Ray Win
By now, you're all well aware of the fact that the high-definition movie format war is over: Blu-Ray is the clear victor, and HD-DVD has admitted defeat. Now, in retrospect, it seems the PlayStation 3 was - perhaps not surprisingly - the driving force behind such a speedy victory.
According to the annual report by the Entertainment Merchants Association, they have said that the PS3 "is the primary driver behind Blu-Ray sales, with 87% of PS3 owners watching Blu-Ray movies on their console." This is the very same organization that called Blu-Ray the losing format back in 2006, but now, due very much in part to the PS3, everything has changed. Furthermore, in looking down the road, they have issued the following prediction: through 2009, the PS3 will remain the "main force" behind Blu-Ray disc sales, at least until the standalone BD players begin to outstrip the PS3...and that might take a while to happen. The PS3 continues to sell well as it gains ground on the competition and is helped along by the likes of Metal Gear Solid 4: Guns of the Patriots. In the future, many analysts are predicting that the PS3 will win the console war (eventually).
There's probably little doubt that without the PS3 acting as a Trojan Horse of sorts for Blu-Ray, it could've been Toshiba's format holding the trophy now. But everything seems to have worked out quite well for Sony, yes?
7/4/2008 Ben Dutka