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E3 2008: Sony Reflects On E3 Press Conference

E3 is just about over, and Sony's press conference has come and gone. We watched with interest and anticipation, and although we weren't blown away, we were relatively happy with the presentation. Sony did many things right, and getting looks at games like Resistance 2, Killzone 2, LittleBigPlanet and M.A.G certainly helped. But how did Sony view their own efforts?

Well, 1Up got to sit down with Sony vice-president Scott Rohde, and quickly asked how they thought everyone reacted to the press conference. Rhode's answer was simple-

"I think the reaction has been even better than we expected. Everyone's been very, very happy. We went in announcing that this was the year of the PlayStation, and we showed tons of breadth and depth. We showed a bunch of new titles and everything."

Of course, it was essential that at some point, the issue of losing Final Fantasy XIII had to come up, just because it appeared to be the biggest news of E3 2008. However, if you got the chance to watch the press conference, you realized just how many exclusives Sony has planned. Rohde reemphasized this major point with a couple significant comments, posted here:

"Part of the strength of Sony's structure is that our worldwide studios organization is huge. We have tons of gigantic worldwide developers, so we have tons of products. That's why Jack Tretton was able to stand there and say we have more exclusives than anybody else, because it's absolutely true. We're building a lot of them ourselves. So, of course, in this press conference we want to push our own homegrown titles, like LittleBigPlanet and Resistance 2."

And:

"...you've got 23 exclusives already on the PS3 from a first-party perspective. If Microsoft wants to back up the dump truck full of money, there's not a whole lot that can be done there. Certainly, Final Fantasy XIII is still coming on PS3, so it's not like it's not on your system anymore. It's being developed first for the PS3, so your experience is probably going to be better on the PS3 than it will be on the 360. I haven't seen it or played it; [this is] just based on what I've been told. It's definitely a win for the 360 owner, and Microsoft should be applauded for that, but it's not a loss for us. It's not like the title is not coming out on the PlayStation 3. It is."

Rohde finished by saying we should "stand by for the Tokyo Game Show," which comes up in September. It seems Sony isn't done with the big announcements this year, as he said "there are still other products that need time to incubate before they're announced." For our part, despite the loss of FFXIII as an exclusive, we do have to agree that Sony's current exclusive lineup is pretty darn impressive. Wouldn't you agree as well?

7/18/2008 Ben Dutka

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Comments (20 posts)

shindelion
Friday, July 18, 2008 @ 11:16:09 AM
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that is true they Sony does have a lot of exclusive in the works. Still feel bad for the lost of FFX13 being one but we hear Square has a FF7 surprise. I wonder what it is and does Sony has a part to play in this surprise.

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Fabi
Friday, July 18, 2008 @ 12:43:54 PM
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Sorry for this re-post but I find this extremely interesting, I don't think Arnold got to read my comment so I want to post it again, hopefully you can add to this Ben, do you feel the same way?

(regarding Sony catching up and closing the 4.5 million units gap in 12 months)

@Arnold - Really? Wow, I'm a big Sony fan but I really don't think so.

You do realize the spike came from MGS4 (of course you do)? I don't think it's going to last more than 2 months.

Next month we'll see a large decrease, and the month after that we'll see the PS3 outsell the 360 bye 100k, if that. It's gonna take more than 100k a month.

Gears 2 looks amazing, and with that new Halo game being announced...

I can see LBP becoming the biggest smash hit of this generation and generating huge buzz for the PS3, and in the process become a part of pop-culture, but even then, it's gonna take more than 12 months.

Last edited by Fabi on 7/18/2008 12:44:26 PM

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Ben Dutka PSXE [Administrator]
Friday, July 18, 2008 @ 1:11:30 PM

I don't know if he saw it; Arnold has been pretty busy, as you know. ;)

Yes, MGS4 certainly boosted PS3 sales, but essentially, while Gears of War 2 will certainly sell 360s...well, that's all I see for Microsoft's system this year. The PS3 will get combined sales boosts from Resistance 2, the PS3 version of Bioshock, LittleBigPlanet (and when Home comes), SOCOM: Confrontation, etc. And in early 2009, the PS3 adds two more giant exclusives in Killzone 2 (February) and God of War III (March).

Over the next 8 months, I really don't see how the 360 could compete with the PS3 in terms of sales. The PS3 gets another price drop (of sorts; the 80GB PS3 will be $399), it has Blu-Ray, it has a free Network, it has far greater reliability, and as of now, it has plenty of great games with more exclusives on the way. That's just how I see it.

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shindelion
Friday, July 18, 2008 @ 1:20:03 PM

do any of you guys think that Banjo will sell well and push sales for 360? i personally don't think it would do so good.

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The_Chimeran
Friday, July 18, 2008 @ 9:13:25 PM

@ben, yeah over the next 8 months i don't see how the ps3 is gonna beat the 360 but the other thing is that what other people who don't read up on gaming news as much as some people see. I know at my local gamestops around here they usually have 360 fanboys or people who pull stuff out of their a$$. One employer was telling a parent that the network is free for now but it's gonna start to charge most likely by 12 months. Now we all know that's not true but that parent has to go by that. So there's where sony's "competition" is.

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Daedusian
Friday, July 18, 2008 @ 12:58:35 PM
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Yeah I think the lineup is pretty solid. Like they said, it's not like we lost FF13, so what's the big deal. As long as MS doesn't pay SE a bunch of money to get exclusive content I couldn't care less.

Last edited by Daedusian on 7/18/2008 12:59:09 PM

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shindelion
Friday, July 18, 2008 @ 1:12:09 PM
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i agree with Daedusian on that.

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tanner1
Friday, July 18, 2008 @ 1:43:38 PM
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Totally agreed Ben good response

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Minishmaru
Friday, July 18, 2008 @ 2:39:58 PM
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The only thing 360 has legit and I use that term loosely, is Gears 2. Every other big name title is coming out for the PS3, theres no arguing that. Sure the 360 is getting some RPGS that the PS3 isn't...but who says we aren't getting OTHER rpgs instead...we dunno what sorta deal is going on with Squeenix and the 360...but if I know Sony and I think I'm a pretty good guesser, Sony has something up their sleeves for that FFXIII exclusivity.

M$ only defense...is their money. They are running out of original concepts and are starting to lose steam like I said before. They're scared and when people are scared...they get desperate!

Last edited by Minishmaru on 7/18/2008 2:40:45 PM

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Fabi
Friday, July 18, 2008 @ 2:41:53 PM
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@Ben - GoW3 is coming in March? Really? I did not know that.

And I completely agree with you, although I do think you're forgeting about Fable 2, Too Human, and DLC for Fallout 2 and GTA4. 360 players are saying that the demo for Too Human was real good.

But while I agree with Sony having the strongest line-up for this year and next, do you guys really think Sony will close the 4.5 million gap in the next 12 months?

Last edited by Fabi on 7/18/2008 2:42:45 PM

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bamf
Friday, July 18, 2008 @ 3:03:44 PM

I think they will close the gap in that space f time. You may see the PS3 sales slow down especially now that people will wait for the 80gb PS3 at $399 in September I think. Even though currently there is a 40gb PS3 at $399 and the 80gb PS3 at $499, Sony have seen that gamers are choosing the 80gig over the 40gig. So for potential 80gb PS3 owners, in September the PS3 will get a price drop of $100. So including the huge line-up of games, lots of exclusives and the run up to the holidays. Your gonna see more than double of the sales of PS3 over the 360 on a weekly basis. Each week the PS3 could outsell the 360 on a 4:1 ratio?

Last edited by bamf on 7/18/2008 3:04:36 PM

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Ben Dutka PSXE [Administrator]
Friday, July 18, 2008 @ 9:19:49 PM

GameStop has a March 2 release for GoWIII. I can only go by that (even if isn't accurate).

And I don't know if they'll close the gap completely, but I DO know that gap will narrow at the very least.

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Minishmaru
Friday, July 18, 2008 @ 2:47:29 PM
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I read this on PS3fanboy thought all of us that went crazy about losing exclusivity to FFXIII(pay close attention to the last part of this),"In an interview with 1UP, co-producers Shinji Hashimoto and Yoshinori Kitase for Final Fantasy XIII spoke about the upcoming RPG. They reiterate that FFXIII will not be delayed in Japan due to the 360 version -- Square will complete the PS3 version first then port the game to the 360 during localization for America. The most cryptic statement though, is when Hashimoto is asking about Final Fantasy VII: Advent Children Complete, he replies "You can look forward to the upcoming invite-only fan event DKS3713, where we'll have a major announcement that will shock the fans in attendance."

hmmmm...what SHOCKING announcement could that be?

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Fabi
Friday, July 18, 2008 @ 8:48:34 PM
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That they are making a multi-platform FF7 on next-gen consoles.

And I will keep saying that 4.5 million is too much to catch up in 12 months. It would have to outsell the 360 by more than 350,000 monthly. And yes our logic about how all these games are going to cause a rise in sales sound correct, but we all know how things have gone this generation.

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The_Chimeran
Friday, July 18, 2008 @ 8:48:39 PM
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i really liked like this press conference, but it's not like last year where the conference was great and it was the obvious best conference. This year it ended up being weird where they had so much more content to tell about but they didn't present it all fluidly. But compared to nintendo's "screw you hardcore" and microsofts "yes the ps3 has this game also but we're the ones playing it" i think the ps3's "yeah losing now but were coming around and gonna kick ass like this...".

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tanner1
Saturday, July 19, 2008 @ 4:48:36 AM
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@ Fabi, i think u worry 2 much on sales m8 but look @ it this way when the ps3 launched how many consoles did m$ have under their belt? Quite alot, now 18 months on and look @ the size of the gap now so its inevitable that the ps3 will outsell the 360 in due time. The fan base in the playstation brand is way 2 strong 4 m$ no matter how many $ m$ throws @ the industry

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Frenchy17
Saturday, July 19, 2008 @ 7:59:57 PM
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We will also catch up some as more and more ps2 owners upgrade to PS3's, although I do think it is prety cool how Sony is still producing games for the PS2 and has not abandoned its longtime fanbase. I am sorry but I do not see the big deal about Gears of War and Gears of War 2. Gears of War 2 looks like and expansion pack or Gears of War or something to me. Everyone is talking about how good it looked, well I saw maybe 4 or 5 colors total, and was just not that impressed. I played the first one on the PC and it was okay, I just do not understand all the hype.

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MOB
Saturday, July 19, 2008 @ 9:27:37 PM
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You guys all try to argue who sells more but who cares? I mean come on, really I have both systems(PS3 and 360) and I like both. I currently like the 360 more though because of the awesome games and the online is better. People who argue that it costs money need to get something called a job. In less than one day of work you can buy 13 months of Live. Yeah yeah I know you PS3 fanboys love the PS3 so much cause of its awesome power but until I see something that blows my mind Ill play my 360 more.

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Booshwa
Saturday, July 19, 2008 @ 11:18:00 PM
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Sony's press conference reassured me that I was smart to put my money on the PS3 and that my patience will be rewarded. I'm not a huge fan of FF so it doesn't really upset me that much but I don't like a developer that use to focus on one console now looking to different consoles.

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tanner1
Sunday, July 20, 2008 @ 5:42:44 AM
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@ MOB all 360's good games yeah alright m8 mgs4 is the best game 2nd to none & ps3 has about 18 exclusives how many has 360? About 7 & u can honestly say that ur probably only after gears & fable. Na thanks i suppose we can only enjoy socom, res2, motorst2, lbp, better version of bioshock, killzone 2, ff verses, g.o.w 3, and more but im bored now l8er

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