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EA CEO: "I Want Us To Have The Highest Quality" Games

There's no doubt that PlayStation 3 owners weren't too happy with EA in 2007, when it seemed as if every new PS3 version of a game with "Electronic Arts" on the box was a slap in the face. But EA has struggled to reclaim their lost image in 2008: they've announced they finally "caught up" in terms of PS3 development, this years 20th anniversary celebration for Madden was a PlayStation-exclusive event, and early looks at this year's sports titles are showing signs of definite improvement.

And now, EA CEO John Riccitiello has issued a bold statement that shows the company's ambition remains sky-high. According to EndSights (as taken from a San Jose Mercury report), it seems that EA is looking for the best talent in the industry...which means they'll be willing to pay: "I want EA to be the best place for creative guys in our industry to work, and I want us to have the highest quality, most innovative games," said Riccitiello. He believes that too many people in the gaming industry were too focused on the business aspect of making games, and not on the actual process of making games.

"I'm trying to actually get it shifted, so people understand that the most important thing in our company is where the programming, the art direction, the game design and production takes place. Ultimately, if we do that, we'll make the best games. If we make the best games, they'll sell really well, and we'll be really profitable."

Well, that makes sense to us; how about you? Of course, we have heard claims from EA before, and sometimes, they fall a little short of their boastful goals. Actions speak louder than words, but so far this year, there has been a lot of positive action on EA's part. They still have to earn back the respect of many a PS3 owner, but in all honesty, we think they've got a legitimate shot at it.

7/27/2008 Ben Dutka

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Comments (33 posts)

Scarecrow
Sunday, July 27, 2008 @ 10:32:20 PM
Reply

Just had to sign up
Been a long time reader of psxextreme.com

Can't tell you enough how much I love the editorials here. Unlike most sites, you guys make us think 'bout more than just what's there.

Anyway on this article, EA's a sad company these days. Not only have they lost some of the best sports franchises like MVP Baseball and SSX but their NFL games becoming dull and boring.

Funny, this Riccitiello guy says all that to just end it with "if we that, we'll make the gamest. ----If we make the best games, they'll sell really well, and we'll be really profitable----"

Of course, this is just PR bullsh*t.

They just want to fuel the upcoming Madden game so that it sells on the ps3 lol

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Ben Dutka PSXE [Administrator]
Sunday, July 27, 2008 @ 10:36:19 PM
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Welcome, and glad you like our stuff. :)

Personally, as much as I don't like what happened in 2007, I'm giving EA the benefit of the doubt for now. We'll see what happens when the sports games get here. Also, we have to remember that Battlefield: Bad Company was a great game, and Mirror's Edge is looking both innovative and promising. I know they're done by Digital Illusions, but they ARE an EA company. So let's just hope for now.

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pavlovic
Sunday, July 27, 2008 @ 11:01:09 PM
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Being a gamer who likes and buys sports titles every year, I hope this is for real.

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Tatsujin
Sunday, July 27, 2008 @ 11:19:26 PM
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I love sports games. They are fun, especially while you play them with friends over at your house.. but I must say that EA has dissappointed in some previouse titles of the next-gen... but Fifa 08 is amazing :)

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geo2211
Sunday, July 27, 2008 @ 11:23:53 PM
Reply

Of subject srry BEN DUTKA but i have a question
**************** Question ******************
WHEN WILL LIFE WITH PLAYSTATION BE OUT???

TRENTON SAID IT WILL BE READY BY THE END OF THIS MONTH

TELL ME IF IM WRONG
SRRY TO BOTHER YOU
********************************************
srry to bother you but please try to answer my question

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Ben Dutka PSXE [Administrator]
Sunday, July 27, 2008 @ 11:58:48 PM

I believe the last update said "end of the month" (meaning this month; July), so I would expect it to be soon.

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kj313
Sunday, July 27, 2008 @ 11:34:45 PM
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I'm sorry Ben but screw EA. Reason I'm sayin this is based on their biggest selling game, which is Madden and other sports titles. I really can't say anything about there other genres.

MADDEN has no other competition. There's nothing to challenge the developers. They can come out with a pile of crap and it would sell cause Football is the number one sport! Every EA sports game I have played has regressed each passing year. It got so bad that they stop production on MVP, not to mention Live gets its ass kicked every year by 2k. Lastly Ben I would like to say I'm not happy that finally PS3 owners have equal quality games to the 360. I know it takes time for the developers to get accustomed to the hardware, but that's there job! They get paid very good money to come out with high quality games. If the ps3 hardware is so more powerful, and a bluray disc so much advanced they should tap into that and blow us away not just leave us feeling content and relieved that we're getting equal value.

Call me impatient or whatever. I just feel that if u have the potential, financial backing and resources to make a Maybach, dont make a cadillac. ;-)

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Qubex
Sunday, July 27, 2008 @ 11:52:14 PM

You message simply states: "there is no excuse"... right?

Q!

"aLL RoadS LeAd ToO HoMe"

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Ben Dutka PSXE [Administrator]
Sunday, July 27, 2008 @ 11:57:41 PM

kj313: Well, I'm sorry, but I do call that impatient. I agree that Madden would sell even if it were mediocre, but until Madden NFL 09 ACTUALLY turns out mediocre, I'll continue to hope.

Last edited by Ben Dutka PSXE on 7/28/2008 12:00:07 AM

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karneli lll
Sunday, July 27, 2008 @ 11:48:25 PM
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kj313,i agree wit you 100%,i even gave up on ff13 when square said both the 360 n ps3 versions will be identical.

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kj313
Monday, July 28, 2008 @ 12:06:47 AM
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@qubex to a certain extent, but I do realize there are circumstances that occur.

@Ben I'm drawing most of my conclusions of Madden 09 from NCAA 09 and what I've read so far . In my opinion, It's the same thing from last year. But I'm hoping your right and not me!

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Qubex
Monday, July 28, 2008 @ 7:46:26 AM

EA has quite a bit to live up too... we'll see what happens this year and into 2009...

Q!

"aLL RoAdS LeAd ToO HoMe"

Last edited by Qubex on 7/28/2008 7:46:47 AM

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geo2211
Monday, July 28, 2008 @ 12:17:40 AM
Reply

@Ben thanks for answering my question
this why i am registered now cuz i see you care bout site

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Ben Dutka PSXE [Administrator]
Monday, July 28, 2008 @ 12:42:40 AM

We always care. :) Feel free to ask whenever you wish; if we have an answer, you'll hear it.

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infekt
Monday, July 28, 2008 @ 12:42:21 AM
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Blagh. EA is a lost cause, especially with the sport games. If EA sports doesn't get NHL 09 right this time round, EA is dead to me. Get your act together.

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ArtG
Monday, July 28, 2008 @ 1:10:10 AM
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Ben:

This is Art Green, the writer from EndSights that you reference in your article. I appreciate that you took notice of my post and referenced it in the article, but couldn't you have given a link to the site (and for that matter, to the great San Jose Mercury interview)? We're just starting out, my man, and to get a simple link would get some eyes on our site that other wise wouldn't.

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Ben Dutka PSXE [Administrator]
Monday, July 28, 2008 @ 1:22:14 AM

Hi Art: We usually put a direct link to the original source, which - no offense - wasn't you. And when I went to your site and clicked on the San Jose link, it was broken...so, I could only cite the sources we used (as we always do).

Different sites have different policies regarding linking and stuff, but we try to make sure the right source(s) are listed. Good luck with your site, and in the future, please e-mail me directly with this kind of thing. I'm always available. :)

Last edited by Ben Dutka PSXE on 7/28/2008 1:22:51 AM

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JPBooch
Monday, July 28, 2008 @ 9:38:22 AM
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I've been playing EA Games since the Commodore 128, they always had the best sports games. Actually, as soon as I saw that monicker "E A Sports....its in the game" it used to give me that warm and fuzzy feeling.

I'll have to admit that I dont play too many sports games anymore and EA games have definitely looked "corporate" for the past 10 years.

I hope they turn it around, the gaming world will benefit from their powerhouse looking to produce quality instead of quantity.

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Enfildate
Monday, July 28, 2008 @ 11:46:45 AM
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Ben, even though Battlefield: Bad Company is an excellent and innovative game, the online dumbs it down. There are few mics available that even work, and most just fail mid match. U cant even have clan battles or fun games with friends. Ea has turned the online portion of the excellent Battlefield series and flushed it down the toilet.

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Ben Dutka PSXE [Administrator]
Monday, July 28, 2008 @ 11:54:40 AM

Perhaps. But EA has said many times this year that they're looking to appeal to a more casual audience (enter the likes of Facebreaker, Backbreaker, etc.), and the casual don't really care about the online component. DICE delivered a great single-player campaign, and that's good enough for many.

...including me. :)

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Qubex
Monday, July 28, 2008 @ 9:09:04 PM

Thank goodness I read your post Enfildate, now I will not purchase this game and rather wait for Killzone2

Q!

"aLL RoAdS LeAd ToO HoMe"

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NiteKrawler
Monday, July 28, 2008 @ 12:29:42 PM
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It seems to me that too many people are giving up on EA too soon. I'll admit that throughout 2007 EA was making me mad and I was totally against them, but after Bad Company released, I realized that it could get better. I also realized that everyone, including myself, started going crazy because of a few mistakes on their part. Everyone makes mistakes and everyone needs time to adjust to new hardware so now that they have admitted to their mistakes and said they know the hardware now, we can finally see what they can do with the PS3. Now, if they still come out with crap and they "know" the hardware, then that's uncalled for. And @ karneli III: Giving up on FFXIII just because it went multi-plat is equivalent to throwing a temper tantrum. Judge the game AFTER it's out.

Last edited by NiteKrawler on 7/28/2008 12:30:45 PM

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phade2blaq
Monday, July 28, 2008 @ 2:19:26 PM
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EA has always flip flopped with their games ! During the 16 bit days, their Sega Genesis titles were always superior to their Snes titles.

When the PS1 came along they aligned themselves with Sony totally ignoring N64 and Sega Saturn owners with inferior games for those systems.

They continued with their PS2 titles being on average better than their titles on other consoles.

They totally shanked original xbox owners in favor of the PS2 and then lo and behold, when the 360 hit they aligned themselves with MS and their 360 titles were far superior to their PS3 titles and now their CEO is touting quality games and better design.

They appeased PS3 owners by having a Madden 09 exclusive so beware 360 owners. Seems EA is yet again flip flopping !

Great site and nice unbiased opinions on psxextreme.

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The_Chimeran
Monday, July 28, 2008 @ 2:23:04 PM
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if EA says that they're getting better then i'll at least rent one of their games that i'm iffy about. for example bad company i wasn't too sure about but though the single player campaign bored me, the online was what made me coming back for it. @ky313 i agree that the ps3 version should at least have some more features or something along those lines but when it comes to sports games it's all about a solid gameplay. Anyways i will at least rent the next madden/fifa because it's better to see it for yourself than judge games based on their pasts.

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rjmacready
Monday, July 28, 2008 @ 5:51:11 PM
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I agree with Ben.
While 2007 disappointed, give EA a chance this year and going forward. EA has published some great games in the past for other consoles, and can more than likely do so for the PS3.
Battlefield: Bad Company was a very good game, and Madden 09 looks promising.
And for those chirping about them stopping MVP Baseball, they did so because they lost the MLB License so they couldn't make any more MLB baseball games. They still made an NCAA baseball game though.
Yes, they're first offerings on the PS3 were subpar, but I'm hopeful and would guess that they dramatically improve on this, most likely this year. Can't hurt to give them a chance (at least with a rental) instead of bashing them.

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bamf
Monday, July 28, 2008 @ 9:51:49 PM
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I have gotten tired of sports games as EA have monopolized the genre. There is just no competition anymore as EA have wiped them out with their purchasing of licenses. To have a sports title every year for decades without many changes year upon year, shows that they only sell due to the franchise name and not the quality of the game.
A big sports game from EA in the UK is the FIFA franchise. If you look at FIFA 08' and 09' then look at the previous installments on PS2, there is no significant difference other than graphical improvemnts.

Ea would make better games if they took their resources away from all the sequels (and that isn't just sport titles) and concerntrated on producing good quality titles that they should spend time on creating.

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Mystearica
Monday, July 28, 2008 @ 9:53:49 PM
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That's all talk... I'll believe it when I see it. Open for change so they better not dissapoint

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PaiNT_kinG
Tuesday, July 29, 2008 @ 1:24:50 AM
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blah blah blah,old news EA

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PaiNT_kinG
Tuesday, July 29, 2008 @ 1:25:38 AM
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madden 08 still have same commentary from 07,wtf EA

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Xanavi23
Tuesday, July 29, 2008 @ 12:09:08 PM
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EA is the Federation(star wars) of the Video Game universe.
They can produce crap and it will sell, they have less and less to fear from other parties as time goes on as they buy out more and more Developers that can actually produce a game thats better or as good.
Quality can remain crap and EA will always make money, its "sad but true" like the song.

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rjmacready
Tuesday, July 29, 2008 @ 6:22:52 PM
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If a game is crap, just don't buy it, regardless of the publisher - end of story.

Who CARES who publishes a game?!?!?
If it's good, get it, if not, warn others and move on.


Last edited by rjmacready on 7/29/2008 6:23:24 PM

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Caballo
Tuesday, July 29, 2008 @ 7:45:18 PM
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EA needs to upgrade the Need for Speed graphics, they are the same since they came out on the ps3/360. Madden still looks the same to me too. Crysis was indeed published by EA, not made by them.. and that is a good game. I like the need for speed franchise, and I also enjoyed the "fight night" series... especially fight night 3, but once a sequal comes out it ends up looking the same just different in content. That's what I hate most about EA. They need to REALLY make better games for us gamers/consumers to take EA's comment seriously. Like Ben said, showing is proving.

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kj313
Tuesday, July 29, 2008 @ 10:49:03 PM
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@rjm I understand your point, but with a football game that has loyal dedicated fans. it's hard not buy it. not only that ITS the only football game allowed to come out cause of licenses. Its not just the sports games. because people have done what u have said with the other sports titles. they have just bought NBa 2k than live. Not to mention the show and MLB 2k8 crushed MVP.

But than u have loyal NFS fans that dont want to just stop playin the series that they've been playin for over a decade. Its tough, i dont understand EA, Ive seen there facility where the developers create the games and its ridiculous. Its so luxurious and expensive that it doesnt make sense why they come out with less than par games. i pray and hope take-two doesnt fall to the"empire"!

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