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Hirai: Our Exclusives Are "Unrivaled"

When it was revealed that Final Fantasy XIII would be coming to the Xbox 360, it seemed as if the entire gaming world went ballistic. But as Sony Computer Entertainment president Kaz Hirai reminds everyone, even Microsoft can't compete with the PlayStation 3's exclusive titles list.

According to an interview with MCV UK, Hirai addressed the subject of Microsoft's investment in exclusive downloadable content for games like Grand Theft Auto IV, which is a practice that most 360 owners approve of. After all, they get stuff nobody else does. But Hirai went on to add what we at PSXE stated in an editorial or two during E3: despite what MS may have, it certainly seems as if Sony has the edge in terms of impending first-party projects.

"On the exclusivity front – whether it’s downloadable or not – one of the unrivalled strengths we have, and we’ve proven this time and time again, is the power of our internal worldwide studios. Our first-party product is obviously platform exclusive and is the best out there. We’ve talked about a raft of great titles, whether that’s LittleBigPlanet, Resistance 2, SoCom, God Of War 3, Killzone 2, MaG, Motorstorm: Pacific Rift, [etc.]

"Secondly, if we talk about Blu-Ray, there’s a lot of capacity there. Our discussion with a lot of the publishers is about how the PS3 version of a game has the capacity to exclusive things consumers will be interested in – interviews with the makers of the game, documentary on the franchise or 'making of...' footage. That’s as well as additional weapons, levels, tools and characters. Those things very much differentiate our offerings over and above other versions of the same game."

There's no doubt that 360 owners have done a lot of gloating since the FFXIII announcement, and PS3 owners have done a lot of complaining. But one may be more warranted than the other: 360 owners get a guaranteed "AAA" title, and PS3 owners have to realize two things: FFXIII is still coming to the PS3 (and it'll probably be the better version), and yes, looking about one year down the road, it's tough to say that either Microsoft or Nintendo can compete with Sony's exclusive lineup. So dry those eyes, FFXIII complainers.

7/28/2008 Ben Dutka

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Comments (40 posts)

ZubraZap
Monday, July 28, 2008 @ 11:11:18 PM
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Is this the article about him (hypothetically)taking a bullet in the head over a favored xbox exclusive going on the PS3??

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AntDC
Monday, July 28, 2008 @ 11:16:16 PM
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Well said Ben. And not to mention we get "versus" and another unanounced RPG from Enix. Has their been any updates on that? I guess all that's left is to wait a week until all is revealed at the event... Heres hoping it's a FFVI remake...

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karneli lll
Monday, July 28, 2008 @ 11:21:58 PM
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what if the ff7 announcement turns out to be an ff7 movie?

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Reccaman18
Monday, July 28, 2008 @ 11:30:40 PM

I doubt it will be a movie. I thought they said game, but I could be wrong...

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psxjunkhead85
Monday, July 28, 2008 @ 11:33:04 PM
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Not only are exclusives are stacking u, but are homebrew is getting up there too, we allready have two homebrew games running on the ps3 xmb.w/o os linux.

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The_Chimeran
Monday, July 28, 2008 @ 11:59:15 PM
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Finally a news article that puts all the cards on the table and reminds us who has the royal flush (that's the best hand in poker). Not to say that your editorials haven't already said this and they're great but it's a lot more reassuring to have a sony exec say it. Now Sony needs to fix the problem of gamers spending too much cause there's about $600 worth of games i want to buy and that's only in the span of 6 months.

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Nightshade386
Tuesday, July 29, 2008 @ 12:20:39 AM
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The only game on the list above I want to play is God of War 3. As for the rest......eh.

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Thinker
Tuesday, July 29, 2008 @ 11:16:39 AM

@Nightshade386
"As for the rest......eh. "

-> Except if they were coming to the 360 right? ;) Then you would be showing a while lot of interest.

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Nightshade386
Tuesday, July 29, 2008 @ 6:31:25 PM

No, not really. I'd probably play Resistance, but I'm certainly not jonsing for it. The first Killzone made big promises and failed to deliver, so you'll forgive me if I don't get excited about 2. Little Big Planet doesn't appeal to me at all. I'm terrible at racing games, so Motorstorm would never find it's way into my system. The only game on the list I really want to play is God of War 3.

I'm neither a Sony fanboy nor a Microsoft fanboy. I do however own a 360 and not a PS3, and will not drop $400 on a PS3 until there is more than one exclusive that I'd like to play.

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Thinker
Wednesday, July 30, 2008 @ 12:20:05 PM

"I do however own a 360 and not a PS3"
-> which is why, and please excuse me for this, but your viewpoint can hardly be said to be neutral :)

For the record, I own a PS3, 360, Wii and a PSP. Also, for reasons (which are probably subjective), I happen to prefer my PS3, although I do play some of the early 360 exclusives on the 360, like Kameo, PDZ, GRAW, Dead Rising, ex-exclusive Bioshock, Halo 3. I'm also looking forward to Fable 2 and GeOW2 :).

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aaronisbla
Tuesday, July 29, 2008 @ 1:06:46 AM
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Seriously the man has a point. This is why they seem to be scattering to secure those exclusive DLCs for multiconsole games.

The only reason im getting a 360 is for Gears 2, me and nightshade386 are on the complete opposite of opinions in this case.

Besides from some rpgs and Gears 2, aint really too much on that system i really have to have.

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Aftab
Tuesday, July 29, 2008 @ 1:30:26 AM
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Sooner or later, Microsoft will realize they are a software company: And it is easier and more profitable to develop software, tools, and sdk's. Sony will retain rights as king of hardware because of demonstrated reliability, and victory in the format war (or go bankrupt). Nintendo will retain it's gimicky charm towards the targeted younger audiences (But possibly run out of tricks). "Ego" really is the only thing that prevents Sony, Microsoft, and Nintendo from joining hands. But Ego fades with time. But in a Capitalistic Globalized economy, there will always be alteast two guys. So I eventually see something symbiotic happening between MS and Sony, and Nintendo surviving on their own. It's really down to "coke vs pepsi". Question is: of the 3, who will be the 2? Perhaps this is an oversimplificaton.

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Scarecrow
Tuesday, July 29, 2008 @ 1:50:13 AM
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Just wait 'till Naughty Dog unveils what they've been cooking up.

Polyphony should be releasing GT5 next year or early 2010

And other companies like Sucker Punch are creating this sleeper hit titles which might surprise all of us.

We'll see, the sad thing is that devs are not actually taking advantage of blu-ray's space capacity. Not the 3rd parties, save for Konami and some others.

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Daedusian
Tuesday, July 29, 2008 @ 9:27:13 PM

Yeah when the hell is ND going to say something about their next project, I seriously cannot wait!

I really hope GT5 is coming out next year, I really don't feel like buying GT5 Pro soon. An employee at GameCrazy said to wait for the full version or to play another game and not waste my money, so I guess I'll just listen to him.

As for Sucker Punch, I hope InFamous is an awesome game. Every vid of seen so far shows the main char using lightning, which is cool and all, but I want more and there better be!

I think they said K2 is only made possible through the PS3 so I'm not sure if he meant the PS3 hardware or blu ray capacity, idk. Either way, can't wait to see the lineup of games in about a year or 2!

Last edited by Daedusian on 7/29/2008 9:29:09 PM

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Fabi
Tuesday, July 29, 2008 @ 2:29:59 AM
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Yeah, Blu-Ray has the potential for devs to fill it up, but they don't. Can anyone name any multi-platform games that have included extra levels, weapons, extra movies? I can't.

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Qubex
Tuesday, July 29, 2008 @ 3:00:56 AM
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It is great to have Blu-Ray; like with anything though... to fill up a 50GB disk with decent compelling content is a huge task unless you want to simply fill the disk up with raw uncompressed game assets and useless FMV footage.

The problem is it can cost huge amounts of money... in the 10 tens of millions to get out a AAA title today... to simply "fill up" 50GB doesn't make sense... if it did MS would have released a Blu Ray player already. If they felt all devs needed it they would have been compelled to follow Sony immediately, but they didn't.

It is great for us Sony owning gamers that we have Blu Ray, that it can play Blu Ray movies, but it is not an absolutely necessary for games... what it does do at least is cover Sony and the platform for 10 years, as advertised... space should not be so much of an issue.

I will eat my hat if a 2 disk Blu Ray game is released during the life time of the PS3 console... I don't see it... unless you are going stereoscopic and uncompressed on everything... the development time would be huge and generating enough assets to fill x2 50GB disks would be prohibitive... so cheers, here's too the next 10 years... at least!

Q!

"aLL RoAdS LeAd ToO HoMe"

Last edited by Qubex on 7/29/2008 3:02:05 AM

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psxjunkhead85
Tuesday, July 29, 2008 @ 3:09:34 AM
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i dont need a 360 i can play gears of war on pc or the ps3 linux other os.

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HUSO
Tuesday, July 29, 2008 @ 1:26:08 PM

yea quite right... gears of war2 is meant to be played with the mouse and keyboard. and just to spite MS, i'll be downloading the torrent when it comes out.

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psxjunkhead85
Tuesday, July 29, 2008 @ 3:23:49 AM
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I know this is off the subject but ps3 greatest hits come out today yipee.

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AscientDire
Tuesday, July 29, 2008 @ 7:33:09 AM
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And this all goes without saying that all of the AAA titles for the PS3 are the ones that have been announced...it seems to me that there are a few more already in development that haven't been announced yet

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Troy Powers
Tuesday, July 29, 2008 @ 9:31:52 AM
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"...and yes, looking about one year down the road, it's tough to say that either Microsoft or Nintendo can compete with Sony's exclusive lineup."

Is it me, or has "Next year..." or "In another year..." been the PS3's slogan since launch? Not complaining. Just making an observation.

I think all of us bought our PS3's for the great potential we saw in the machine. Seems like the realization of that potential (on a grand scale) is always some months away.

[queue Little Orphan Annie]

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Ben Dutka PSXE [Administrator]
Tuesday, July 29, 2008 @ 10:41:23 AM

No, the slogan has always been a "10-year life span." Furthermore, the new potential of the system is realized on a continual basis. The console didn't boast many of the features it has now (completely retooled Store, in-game XMB and trophies, numerous other additions via firmware updates, downloadable movies/TV shows/anime, etc.), and the games have gotten SIGNIFICANTLY better. They look better and the software has already exhibited a very obvious upward trend in quality.

I wish people would stop thinking that Sony ever claimed that one day some amazing, virtual reality experience would just magically pop up on the PS3. If you look at the PS1 and PS2, their claims were identical, and if you look at the progression of software, the claims came true. History is our guide, always, and if that's the case... I'd understand being skeptical if the PS1 and PS2 fell short, but nobody on earth will claim that now.

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Thinker
Tuesday, July 29, 2008 @ 11:22:42 AM

I have to agree with Ben. I feel that the claims Sony makes are based upon proof-of-concept short applications they create on their machine.

However, obviously for commercial release, such progress may take more time, which is what we have seen with the PS2 (Shadow of the Colossus, GOW2) and I hope we see similar progress for the PS3.

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Troy Powers
Tuesday, July 29, 2008 @ 1:31:59 PM

Yes, I realize that Sony has a 10 year life-span, plan. Yes, I realize that games like GoW2 didn't come out until the end of PS2 run.

My point is, most of us bought a PS3 because we thought we were buying the better system. But the case seems to always be, we bought what WILL BE the better system...sometime in the near future. Ben, many of the upgrades you mentioned (Nice store, in-game XMB, trophies) are things that were already available on the other console. I put down the big bucks (bought the 60 gb version in December '06), because I thought I was buying a monster. And, I guess I did. Just, sometimes it feels like I'm driving a Ferrari...in a 50 mile an hour zone. And the story is always the same. "Pretty soon, you'll be able to let those horses run!"

Hey, Sony has released some killers. I still marvel at Heavenly Sword. Still love Warhawk. Still think Uncharted is beautiful. I dunno. Maybe I expected too much. I expected to be blowing the competition out of the water. And I didn't think it would take two years.

And, again, I'm not bashing Sony. I love my PS3. Just not what I expected. If it wasn't for the fact that I've got BC on my machine, I'd say I could have waited for the price drop.

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Minishmaru
Tuesday, July 29, 2008 @ 9:58:02 AM
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"...exclusive things consumers will be interested in – interviews with the makers of the game, documentary on the franchise or 'making of...' footage. That’s as well as additional weapons, levels, tools and characters. Those things very much differentiate our offerings over and above other versions of the same game."

Thats awesome and all...but when the hell are they going to start actually doing that? Damn it Sony is supposed to be the pioneers of future technology but yet I haven't seen a multi-plat game that has made me want to buy it on 1 system vs the other except for maybe custom soundtracks. I don't care how dark the PS3 version is compared to the 360 or vice versa. Thats just a retarded comparison!

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Troy Powers
Tuesday, July 29, 2008 @ 10:24:47 AM

Yeah, that's a pretty optimistic view from Kaz, to think that developers are going to start making all this extra content for the PS3 version of games. More likely, the versions will be close to the same, and all that 'potential' will be just that. Potential.

Son: Dad, what's the difference between 'potential' and 'actual'?
Dad: Go ask your mom, if she'd sleep with Denzel Washington for a million dollars. Then, ask your sister if she'd sleep with Puff Daddy for a million dollars.
Later...
Son: They both said yes.
Dad: Do you see the difference now?
Son: Yes. POTENTIALLY, we're millionaires. But, ACTUALLY we're living with two whores.

:D

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Bugzbunny109
Tuesday, July 29, 2008 @ 3:00:13 PM

HAHAHAHA nice joke troy!

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Bugzbunny109
Tuesday, July 29, 2008 @ 10:16:24 AM
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the only reason multiplatform games dont fill up games is because microsoft knows that if there is a whole lot of content on the ps3, it would lead people to buy the ps3 for mutiplat and exclusive games, and microsoft doesn't want that so they pay 3rd party developers.

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bamf
Tuesday, July 29, 2008 @ 11:25:33 AM
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3rd party devs don't want to put in the time and effort to making the PS3 version visually look better and/or adding extra content as there is nothing to gain from it and the time isnt always there. If a game has been a timed exclusive to the 360, then there is that extra time for the devs to add extra content to the PS3 version if they wish.

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shreevin
Tuesday, July 29, 2008 @ 2:16:06 PM
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Now that blu-ray is the official king of next gen media, don't you think it's just a matter of time before MS starts releasing a version of the 360 that come with the drive? Hardware prices drop everyday so MS will be able to put it in w/o increasing the console price. True, they won't be able to do a price drop for a while, but maybe that's why they're dropping prices now.

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Troy Powers
Tuesday, July 29, 2008 @ 2:17:19 PM
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A blu-ray drive wouldn't do the 360 a whole lot of good. They'd still have to release all of their games on DVD.

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Ben Dutka PSXE [Administrator]
Tuesday, July 29, 2008 @ 2:56:03 PM
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Troy: Well, you can see it that way. But I see the PS3 as the better system hands-down right now. I never expected any more than that, and in fact, I didn't think I'd be saying this for a few more years yet.

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Bugzbunny109
Tuesday, July 29, 2008 @ 3:15:50 PM

if MS incooperated blu ray to xbox, it will be an external drive, and they will then say that sony forces you to buy blu ray when they give you the option to, soon they will then start making games only on blu ray format and then you will be forced to buy the external drive. THIS IS NOT GOING TO HAPPEN! what will happen is that their nex-gen consel xbox 720 will be using blu ray, that would then compete with the ps3. A few years later ps4 will come out and would kick xbox720 right in the balls, because ps4 will be using a better format than blu ray. If you understand what i am implying here, my point is- MS is always going to be behind, because their compititors sony and nitendo are always thinking ahead and are ready to anticipate any given situation given to them.

Last edited by Bugzbunny109 on 7/29/2008 3:16:45 PM

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shreevin
Tuesday, July 29, 2008 @ 3:30:11 PM
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Admittedly, I know nothing of game developement, but wouldn't MS just have to change their SDK then redistribute it to developers? Blu-ray can read DVD format so it will play any old or mid-developed games. I just think it's funny that MS would have to pay Sony for the drives.

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Troy Powers
Tuesday, July 29, 2008 @ 3:58:55 PM
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Yes, but if they started releasing their games on blu-ray, none of the people with regular xboxes would be able to play the new games. Rendering the current xbox obsolete.

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The_Chimeran
Tuesday, July 29, 2008 @ 4:05:10 PM
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No matter how you look at it xbox is the one behind in the innovation department this generation. Wii has motion sensing, and Ps3 has blu ray. And microsoft can't level their playing field with the 360 cause not everyone can buy an add on. So i would expect the next xbox, the 720?, to come out within the next 2-3 yrs. And like ben has said if you look at history during it's last years there will be a drought of exclusive titles but multiplatform games will still sell. So in other words 360 is about to reach it's climax and then will start to wind down till the new one comes out.

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Minishmaru
Tuesday, July 29, 2008 @ 5:21:57 PM
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Oh, i'm not saying I don't love the PS3 and Sony. I'd never say that...but sometimes...they say MORE things in the present before they are ready to go...yanno?

I mean come on...the PS3 you can add any hard drive compatible...not a M$ only hard drive that costs out the wazoo!...just a small example of future proofing their products

Last edited by Minishmaru on 7/29/2008 5:23:39 PM

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togenshi
Wednesday, July 30, 2008 @ 11:42:40 PM
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Sony has always been on the open standards boat since, well i can remember. Just the difference now is that sony are hiring auditors to scan every line of code 10 times over to make sure the same doesnt happen to the psp (which i think was the main selling point anyway). But if theres demand for a certain feature you want on the ps3, its just a matter of sending emails and spread the word. Eg ntfs support please and wiimote librarys (wiimote connects but cant do anything)

Microsoft just in for the money and now it is quite apparent. Proprietary devices such as wireless adaptor, keyboard, mic, remote (yeah ps3 needs bluetooth remote but you can always use your mobile or laptop if you know java XD), hard drive, etc that on the ps3 seems you can use anything that suits the criteria. Hell, on the original 60gig ps3, it had SD/MicroSD and CF flash slots that is in direct competition with its own memorysticks.

Beside in the exclusive department, its apparent theres alot more action on sonys side than ms. The green turf seems to be quiet atm. Actually, for them to gloat on about ffxiii just shows how dull its been there.



Last edited by togenshi on 7/30/2008 11:44:38 PM

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togenshi
Wednesday, July 30, 2008 @ 11:58:03 PM
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Also talk on the 720, i really wonder what ms is gonna pull out of the hat. Afterall, the cell processor was a joint venture with a couple companys to share costs. I doubt MS will pay for PowerPC6 rights from IBM and that would cost more than the ps3 itself. So right now, sony has pulled some nasty strings on microsoft and right now i reckon their R and D have hit a wall. They cant have a ps3 clone nor be inferior to it as well. Way to go sony!

It will be around 3-4 years till i see technology sufficient and viable enough for the 720 to use against the ps3. By that time, many people would move to ps3 since 360 has hit its limit and ps3 will just keep getting better and better. Not only that, but the ps3 will be cheap enough to buy anyway.

360 hit its limit at GeoW and halo 3. Doubt me? Play a 3-4 player battle on GeoW. Since the cpu for the 360 is relatively simple compared to the ps3's cell, it wouldn't take much to approach its limit. On the other hand, there is still away to go till ps3 hits its limits. Much like the ps2 cycle. As well HD content consuming more and more room, ps3's bluray allows for expansion while dvd would need compression.

Wii i havent included cause the fab will die in the next couple years. People would just get too lazy. Since its poor network support and gamecube wrapped in new in new box, the game would only satisfy little kids and LAN parties, but other than that, i dont see any future proofing. Fair enough devs will jump onto the wiiboat but its not the wii mote that would let it down, its the hardware that would kill it. But next-gen graphics isnt what nintendo had in mind so the wow factor will wear off eventually and like i said, we humans are just too god damn lazy. I could play the ps3 half dead while the wii would need to be awake and moving. My mate has a all 3 next gen consoles. 360 is collecting dust, wii barely gets touched and ps3 is the main console that gets used the most.

So, kudos to sony.

Last edited by togenshi on 7/31/2008 12:18:30 AM

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MetalGearHunter
Friday, August 01, 2008 @ 1:33:38 PM
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Not sure why people keep saying the PS3 is dead now without FF13 or how it will sink now that all the exclusives are multi-platform. I think they people are dense and ignorant. and I personally support Sony for letting the BIG, most popular titles go milti-platform. It's only fair that everyone gets a chance to play these titles. Plus that's making money on the past. Sony is looking for the future of gaming. Who cares about sequels. Most of the time the sequels suck compared to the original. Sony wants to brand the PS3 as a console with it's own game library. not the continuation of last-generations game library. Nintendo already has that field covered. How many Mario games do we really need before it gets bland? Microsoft is banking their business on repeat business like Nintendo. They want sequels cause it's guaranteed money. Where as Sony wants to get new games, new customers.

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