Sony: Natively Developing Games On PS3 Makes Better 360 Games
Early on in the PlayStation 3's lifespan, the inevitable happened: developers were confused about the new architecture, they had already had a year to get used to the Xbox 360 (which was simpler to work with in the first place), and therefore, just about everyone developed multiplatform titles first on the 360, then ported them to the PS3. This, obviously, sucked for PS3 owners. But as you may have noticed, those days are rapidly disappearing, and perhaps the next step is just as inevitable...
Many developers are starting to develop their multiplat games on the PS3 first, and according to Sony's vice-president of product marketing Scott Steinberg, more will follow that example. According to an E3 interview, it's not just about making PS3 games better; the Xbox 360 will benefit from this move as well. Said Steinberg about developers recognizing the system's potential:
"We see the development just now starting to get going. We're now in our third and fourth generations with first party, and that will start to create some distance with the competition - from our standpoint - but as the third parties begin to move their development to native PS3 and port down to other platforms, they'll start to see their games' fidelity getting better and better - and in fact I think even Xbox 360 games will start to look better as a result. As they realise that if you start on the PS3 other platforms look better, it starts to become a no-brainer." (source: GamesIndustry.biz)
Steinberg went on to talk about retailers embracing the PS3 because it "opened up three revenue streams." Not only will people want games for their new machine, but they'll also want movies for their fancy new Blu-Ray player. Makes sense, yes?
"I think that's the opportunity - pick the tech, and you get ten years as a result," added Steinberg. "And if you're looking for a Blu-ray player, there's really no better player out there than the PS3. Retail has accepted it because of the three revenue streams - games, movies and peripherals. If you cement the customer with a Best Buy or Wal-Mart or whoever, and you merchandise it right, you're going to get those customers coming back for games, you'll get them coming back for another controller, or cables, or the latest release of 300."
With more developers beginning to understand the PS3, and with sales on the rise thanks to far better software in 2008 and the Blu-Ray victory, things appear to be going Sony's way. Of course, 10 years is a long haul, so there's no predicting the future, but at the very least, the situation is a whole lot better than it was in 2006.
7/30/2008 Ben Dutka