Sony Lowers PSP Forecasts, Stands Firm On PS3's
In news that goes hand-in-hand with Sony's earlier announcement regarding their 2006 financial revisions, the company has further revealed they're also lowering the shipping forecast for the PSP. The initial target for the fiscal year was around 12 million units, and they've dropped that to 9 million.In that earlier article, Sony cited lower-than-expected performance of the PSP as one of the primary reasons for lowering their expected overall profit revenues. Other reasons centered on the reduced price of the 20GB PS3 in Japan and the inclusion of HDMI ports in all PS3 models.
But this isn't the end of the road for the PSP. According to Sony's Chief Financial Officer Nobuyuki Oneda, the company is planning to "rethink" their PSP strategy, saying: "We'll have to increase the ways of enjoying the PSP, with the development of software and peripherals. Sony Computer Entertainment is currently investigating solutions."
However, at the same time, Sony maintained its insistence that they'll hit their target of shipping 6 million PS3s by the end of March 2007. They are also standing firm on the other numbers: 400,000 for launch day in the U.S. (Nov. 17), 100,000 for Japan's launch (Nov. 11), and around 1 million units shipped before year's end.
10/19/2006 Ben Dutka