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Sony: "As Many Free Services As Possible" For PS3 And PSP

Everyone loves "free." If they were giving away free pieces of Styrofoam down at the mall, there'd be a line. This is why Sony is all about free when it comes to new services for the PS3 and PSP, according to president of Sony Worldwide Studios, Shuhei Yoshida.

During a recent interview with GamesIndustry.biz, Yoshida said the company really wants to "provide as many services to PlayStation 3 and PlayStation Portable users as possible," which includes the freshly announced free music video streaming service for the PS3. It was unveiled at Leipzig and it's dubbed "VidZone;" it's a good example of Sony's current focus. Said Yoshida:

"We're more open about approaching and bringing services in to PS3 and PSP. We can't support all the needs of the consumer and there are great companies providing services on the PC already - so we're very open to provide the opportunity to those companies to reach our user base as well."

As for the free stuff, like VidZone, that's also very important to Sony and we're certain the consumer will agree. The PlayStation Network remains free on the whole, although one does have to pay for some downloadable content on the PlayStation Store. But as Yoshida explains, the users don't represent the only form of revenue for the Network-

"We like to provide as many services as possible for free - we already provide our network access for gameplay for free - and the interesting thing about the network side and the Internet business is that there's a variety of revenue sources. Not necessarily getting people to pay, but with advertising and so on. Those are things we're looking at, and learning how we can provide a service without people having to pay - but we still get our operation running with funding from somewhere so that we can maintain the level of quality we want."

VidZone is coming early next year, and yes, you can even create your own favorite playlists and transport them over to the PSP. And in the future, you can expect more cool services from Sony, and if they hold to the maxim outlined here, many of those system extras should be free. We repeat, free is good.

8/28/2008 Ben Dutka

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Comments (21 posts)

The_Chimeran
Thursday, August 28, 2008 @ 11:38:20 AM
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Free is good! I need to find a shirt that says "I <3 sony".

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ActionJackson
Thursday, August 28, 2008 @ 12:50:03 PM
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"If they were giving away free pieces of Styrofoam down at the mall, there'd be a line."

Amen. XD

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Odd Child
Thursday, August 28, 2008 @ 2:19:48 PM

ROFL I wouldn't be in the line I would be the first one there!

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Qubex
Thursday, August 28, 2008 @ 10:23:17 PM

Yes there would Jackson, with some ppl trying to sell those pieces on too!

Q!

"aLL rOaDs LeAd ToO HoMe"

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Bardock617
Thursday, August 28, 2008 @ 1:52:55 PM
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yay free!

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Tim Speed24
Thursday, August 28, 2008 @ 2:12:37 PM
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I don't mind paying for movies and games. But the service and the store needs to remain free. Just like you would browse in a brick and mortar store for free.

That's why if Sony had a yearly charge like Xbox Live, I wouldn't be onboard with the Playstation Store.

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Bugzbunny109
Thursday, August 28, 2008 @ 4:45:20 PM
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I like the way sony is doing things. On xboxlive you have to pay for online, but get the useless stuff for free, and i hate that. But for sony you get everything free[ except from playstation store]. I just like to play online and thats it, i dont care if xboxlive is better or is faster, all i care is playing online for free.

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shaydey77
Thursday, August 28, 2008 @ 5:44:49 PM
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i play halo3 online every friday over at my friends house. i play resistance usually a couple of nights a week at home.Resistance is way better at loading and seems to have less lag.Both my friend and mines connection is the same.But my gameplay is free and tome its the same quality.Rock on PSN!!

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AceTatsujin
Thursday, August 28, 2008 @ 5:46:11 PM
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free -- brings more people, spreads the word more around. people will buy the system, etc etc etc.

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Fatcat3788
Thursday, August 28, 2008 @ 6:48:29 PM
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I think Sony realized a long time ago how much money they are asking of us to buy their system alone. I believe they are trying to make it so what you buy from the box that it ships in is worth the price stamped onto it. In this way, I've always felt that Sony has cared for the consumers. I definately feel that PS3 is/was worth the money. This free stuff that they keep bringing about is proof of that claim.

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LightShow
Thursday, August 28, 2008 @ 9:44:26 PM
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Free = sony = good

Pay = Xbox = seemingly unnecessary?

this could be a good thing for all parties, PS3 and 360 owners alike

if Sony keeps offering a lot of free stuff and starts stepping up to start to equal XBL, microsoft won't have any choice but to go free.

people love free. people dont like paying. people HATE paying for something that could or should be free.

thats the beauty of america =D

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Jed
Thursday, August 28, 2008 @ 9:50:33 PM
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free is good, free is good, lets go get some beer

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Qubex
Thursday, August 28, 2008 @ 10:24:34 PM
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If Sony can advance streaming services such as Live Radio, TV, Music, Skype etc across the XMB, each area having some sort of service, then we are winners...

Q!

"aLL rOaDs LeAd ToO HoMe"

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Scarecrow
Thursday, August 28, 2008 @ 10:51:49 PM
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Don't mean to take a jab at 360 users, but man paying Microsoft for Xbox live is just sad.

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MajorDomo
Thursday, August 28, 2008 @ 11:19:58 PM
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Free == less complaints and fewer support calls?

Support calls cost a lot of money, I've heard it can cost as much as $70-80/hour for a company to answer support calls. With millions of users that's significant cost and it's a repeating cost. So maybe with a free service they're not liable for providing the same level of service if it was a pay service.

Or maybe they will draw us all into their lair and get us hooked then drop the monthly service charge on us.

But as long as it's free, enjoy!

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ZubraZap
Friday, August 29, 2008 @ 12:45:51 AM
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To me its not about being FREE its about having this ingenius connectivity feature between the PSP and PS3. Both of those aftermentioned console/handhelds are the best put out by the company.

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Gabriel013
Friday, August 29, 2008 @ 1:56:21 AM
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I'd much rather click a few links and watch a few adverts to keep free services. Let big business' out there fund me entertainment :)

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BigT_1980
Friday, August 29, 2008 @ 2:28:44 AM
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I like that Sony will be adding a streaming video service. I wonder if VidZone will a close website like Shout Cast audio streaming service on the PSP or if you can go to any website which streams video feeds. Because if they will allow you to go to any website with streaming video it will definitely hurt their PSN Video Store.

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Qubex
Friday, August 29, 2008 @ 3:08:04 AM

Well, if they would just update the flash player in the ps3 web browser, more streaming web sources would work. It really depends what streaming tech they integrate within the playstation browser, if they kept up to date I could a lot more with my PS3. I believe though that increasing competition will force Sony's hadn eventually!

Q!

"aLL RoAdS LeAd ToO hOme"

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HANZ64
Friday, August 29, 2008 @ 10:10:36 AM
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Free always wins. FACT

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Skillz
Friday, August 29, 2008 @ 10:22:15 AM
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I was one the few people who gamed online with their PS2 *a few years back* and even back then it was free. And I was very pleased because microsoft charged users a subscription fee XD to play online on the xbox. Which even made the playstation brand even more sweet

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