Worldwide Love For LittleBigPlanet?
How often do we really have titles that are a massive success in all major regions? Think about it... Grand Theft Auto IV decimated the competition in the U.S. and Europe, and while it won't sell badly in Japan, it will hardly be the biggest thing since sliced bread. But Sony believes LittleBigPlanet has universal appeal, which means it's an essential PS3 title for the holiday season. Essential, everywhere.
In speaking to the Videogaming247 blog, Sony Worldwide Studios head man Shuhei Yoshida said Media Molecule's highly anticipated platformer will be "the biggest title for Sony in all markets this year." The game will be available in all major territories, and when it launches, gamers in each of those territories will want SackBoy and Co. Yoshida is also well aware of the inherent challenge involved when attempting to get an entire planet to embrace a game, but he thinks LBP has worldwide panache.
"History tells us how difficult it is for games developed in Europe or in the US to be successful in Japan, and with this generation we see Japanese consumers supporting more and more games coming from western Europe. It's massively important, because it has so many things that it's doing right in our minds.
That really shows the way the whole industry will be heading. Giving power to the consumers to express their creativity by creating something that's fun for others to play. So we really want to make it a global success, including the Japanese market."
It's very clear that in Sony's mind, October = LittleBigPlanet. They've already been promoting the heck out of the game, and you can expect more of that throughout the remainder of the year. Resistance 2 may appeal to more hardcore gamers out there, but LBP; that little gem is for everyone between the ages of 8 and 88, and it doesn't matter where you live or what language you speak. It's gonna unite the earth! Or...something less corny.
Related Game(s): LittleBigPlanet
9/1/2008 Ben Dutka