PS3 News: Activision Will Satisfy "Insatiable Appetite" For More Guitar Hero - PS3 News

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Activision Will Satisfy "Insatiable Appetite" For More Guitar Hero

When you first laid eyes on PaRappa the Rapper over a decade ago, could you have possibly foreseen how big the music/rhythm genre would get? Activision has created a monster sales success in Guitar Hero, and as GameSpot reports, they're not about to slow down in the face of such widespread fan adoration.

We've already seen Guitar Hero: Aerosmith this year and Guitar Hero: World Tour will hit before 2008 is out. However, Activision has informed the world that we ain't seen nothin' yet. During a presentation given to analysts, the publisher revealed their blockbuster franchise has topped $1 billion in sales worldwide, and CEO Mike Griffith will take things up a notch with each passing year. In 2009, he says they will release double the number of Guitar Hero SKUs that were in existence in 2008, and in 2010, it'll be triple the number. Griffith said quite simply, "We've learned that the consumer still has an insatiable appetite for more." Believe it or not, Guitar Hero: Aerosmith has rolled up more revenue than any one of the band's music albums released in their long history, and Universal's Zach Horowitz said songs that appear in GH games "boost their average sales many times over."

By the way, as most of you know, Activision's series will follow in the footsteps of Rock Band by providing gamers with four musical instruments. But again, that's not where things will end. Said Griffith:

"Beyond this, we have a step-change innovation plan already in development that takes our game experience in new and exciting directions...which we'll announce at a later date."

And what might that be...? Well, we have no idea, but we do know that at this rate, Guitar Hero could very well rule the world of gaming. Sales-wise, this series seems absolutely unstoppable.

9/16/2008 John Shepard

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Comments (8 posts)

Alienange
Tuesday, September 16, 2008 @ 10:17:04 PM
Reply

Any chance of getting Pearl Jam or Live in any of the new GH games?

World Tour is going to be great!

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Reccaman18
Tuesday, September 16, 2008 @ 10:35:39 PM
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I dont see how Gutar Hero: World Tour is going to be any different than Rock Band 2. Its not really even guitar hero now that they added drums and a mic. Anywho, I agree with Alienrage, live tracks would be sweet!

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mk ultra
Wednesday, September 17, 2008 @ 12:45:04 PM

you can make your own music on GH:WT. And I agree its not really GH anymore but they had to keep up with RB and they probably didnt want to change the name.

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dlte
Wednesday, September 17, 2008 @ 2:49:27 AM
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It would be awesome if they could ever get the licenses to some Zeppelin for Rock Band or Guitar Hero. Can't wait for Hotel California in World Tour

Last edited by dlte on 9/17/2008 2:51:03 AM

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Reccaman18
Wednesday, September 17, 2008 @ 2:49:34 PM

Sadly, since Mr. Page wont release the rights to any Zeppelin song, we wont be seeing any of them. :(

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ThePoetRazel
Wednesday, September 17, 2008 @ 5:09:34 AM
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Let's just hope they aren't just cashing in without thinking of what we consumers actually want.

btw everyone, there are some live tracks listed in the confirmed setlist.

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haysalicious
Wednesday, September 17, 2008 @ 9:51:09 AM
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I personally can't wait for the drums in guitar hero

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LightShow
Wednesday, September 17, 2008 @ 4:49:07 PM
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well, it only seemed like a matter of time before Activision overplayed its hand. Eventually a new guitar hero game will be no big deal, almost like what would happen if madden released two titles every year.

Its just no big deal. And when public opinion has it that your IP is cranking out games like the cure for cancer, thats a dangerous place to be

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