Activision Will Satisfy "Insatiable Appetite" For More Guitar Hero
When you first laid eyes on PaRappa the Rapper over a decade ago, could you have possibly foreseen how big the music/rhythm genre would get? Activision has created a monster sales success in Guitar Hero, and as GameSpot reports, they're not about to slow down in the face of such widespread fan adoration.
We've already seen Guitar Hero: Aerosmith this year and Guitar Hero: World Tour will hit before 2008 is out. However, Activision has informed the world that we ain't seen nothin' yet. During a presentation given to analysts, the publisher revealed their blockbuster franchise has topped $1 billion in sales worldwide, and CEO Mike Griffith will take things up a notch with each passing year. In 2009, he says they will release double the number of Guitar Hero SKUs that were in existence in 2008, and in 2010, it'll be triple the number. Griffith said quite simply, "We've learned that the consumer still has an insatiable appetite for more." Believe it or not, Guitar Hero: Aerosmith has rolled up more revenue than any one of the band's music albums released in their long history, and Universal's Zach Horowitz said songs that appear in GH games "boost their average sales many times over."
By the way, as most of you know, Activision's series will follow in the footsteps of Rock Band by providing gamers with four musical instruments. But again, that's not where things will end. Said Griffith:
"Beyond this, we have a step-change innovation plan already in development that takes our game experience in new and exciting directions...which we'll announce at a later date."
And what might that be...? Well, we have no idea, but we do know that at this rate, Guitar Hero could very well rule the world of gaming. Sales-wise, this series seems absolutely unstoppable.
9/16/2008 John Shepard