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EA Pushes FIFA 09 Hard In Europe

Pay attention, marketing and advertising students, because Electronic Arts - love 'em or hate 'em - sure knows how to promote a product. Not only are they aware of a particular game's appeal, they know where to push it hardest, and they know how to best take advantage of a certain situation. Plain and simple.

EA is kicking off (forgive the pun) a huge marketing campaign for FIFA 09 in Europe, and as it's a simulator, they've decided to bring in some real-life players to help them push the new installment. Check out the new promotional video for this game; EA brings in the Manchester United's Wayne Rooney and Real Madrid's Gonzalo Higuaín, plus nine more of the top players on the planet. This year, and once again, EA will battle Konami for the ultimate soccer sim prize; FIFA 09 vs. Pro Evolution Soccer 09, and EA wants the head start in terms of advertising. That's no real surprise, especially considering Konami's promotional efforts have been called into question before (don't you think we should've seen a lot more of MGS4 in early June?). This is one video that's going to get a lot of attention amongst avid followers of the sport, and lest you forget, there are millions of them everywhere.

Who will have the edge this year? Which will the fans choose as their favorite soccer title? Many familiar with both franchises will say PES has the upper hand, but we've heard nothing but good things about FIFA 09. And hey, doesn't this video psych you up? Kinda the point of a good ad.

Related Game(s): FIFA 09

9/21/2008 Ben Dutka

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Comments (5 posts)

Craigo
Monday, September 22, 2008 @ 5:52:00 AM
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Did anyone from the UK see that about 3 minute ad on SkySports 1? It was top players playing Fifa 09 on the PS3 on a big screen infornt of thousands.

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www
Monday, September 22, 2008 @ 7:38:10 AM

Ps3 with fifa 09 is the greatest thang,it's obviuos the stars will play on ps3,it's europe.

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food86
Monday, September 22, 2008 @ 8:53:10 AM
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ima gonna buy fifa over pes why? all the teams and official licenses i like are on fifa. in pro evo you have to make your team or do with what you got. not for me im sticking with fifa first day buy for me as fifa is always my most anticipated game each year...

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Naga
Monday, September 22, 2008 @ 10:13:57 AM
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EA really push FIFA 09 in Europe

Manu v Chelscum let's FIFA 09

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nickolars
Monday, September 22, 2008 @ 1:49:44 PM
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that may be the coolest video game ad i have ever seen, that was awesome.

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