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Capcom: Internet Ads For RE5, Want 3 Million In Sales

If you have any doubts that Resident Evil 5 will be a bona fide blockbuster, pay attention to the following.

As reported on by DailyGamesNews, Capcom recently held an internal interview with RE5 development head man Jun Takeuchi, who had some interesting comments regarding promotional efforts and sales goals. First of all, you can certainly expect to see plenty of Internet advertising for the highly anticipated survival/horror extravaganza, as Takeuchi said "there's no doubt about the power of web advertising." He added, "In addition to all the usual speciality magazines, were also putting more effort into our web promotions." That's not exactly shocking - game ads are everywhere online these days - and Takeuchi believes this ad campaign, along with the quality and appeal of the game itself, should result in at least 2 million in global sales. And that's the "low end of the scale:" "Id like to see it start there and eventually reach 3 million copies," said Takeuchi. "I think users in Europe and America will be particularly pleased with the games content."

That last comment is a little interesting, although perhaps it can be interpreted this way: Resident Evil 5 (known as "Biohazard 5" in Japan) is guaranteed to sell like hotcakes in the Land of the Rising Sun, but Capcom also believes it'll be a hot item in the other two major regions as well. Given the franchise's rich history and all the great info we have for this new installment, we'd have to agree with that belief.

Related Game(s): Resident Evil 5

10/1/2008 Ben Dutka

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Comments (18 posts)

Scarecrow
Wednesday, October 01, 2008 @ 1:39:37 PM
Reply

lol ok.....

I'm not so psyched with this RE(mainly because of the characters shown)

Shiva's hot, but Chris? Can it get any more DULL and generic than Chris?

Meh, Killzone!!!!!!

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www
Wednesday, October 01, 2008 @ 1:51:27 PM
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I wish it will sell a lot, more than 3 milla but it seems some are too scared to play this.
I have friends who couldn't play RE 4 just cause it was too scary!

I remember dat battle with "the thing" in sewers,dat half-man-half-scorpion in those containers hangin in the air,they all scared me
BUT the "scariest" was dat dummy which needed an infra-red on a sniper to deal with,hah! Dat thing made me stop playin anytime i saw it because of dat i couldn't play thru again after beatin the game.

I hope this is less scarier or capcom would have to package the game along with some anti-scary drugs.

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BeezleDrop
Wednesday, October 01, 2008 @ 2:02:55 PM
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Damn this game is going to rock! Capcom said its nearly at 75% and the rest of the time is fine tuning. I don't doubt this game won't meet its quota. It looks pretty great. Being frightened in HD is such a nice experience.

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Aftab
Wednesday, October 01, 2008 @ 2:32:20 PM
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During PS2 era, I never heard of RE4 (was never into mags or sites). Now, that I have heard about it, and what a blockbuster it was, I wonder if I should refrain from playing it, to get a stronger impact from RE5?

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NEWCL0UD
Wednesday, October 01, 2008 @ 2:59:26 PM
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wel its only 2,999,999 because im getting it XD

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Geobaldi
Wednesday, October 01, 2008 @ 3:11:18 PM
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I really don't consider any of the entries in the series as ''scary.'' I'd classify them more in the lines of suspense. Though Code Veronica did have some good moments. In terms of horror I'd have to say Silent Hill and Fatal Frame are far more terrifying. I am interested in finding out what the content, they mention, is. And I see no problem with them reaching their goal.

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jerocarson
Wednesday, October 01, 2008 @ 3:29:33 PM
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resident evil4 scary? lol
never taught of that.....
re4 was crap.
prefered COLD FEAR. that game was hot, the controls were perfect, and .... everthing just went the way i wanted.
hope we could COLD FEAR 2 soon...

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jerocarson
Wednesday, October 01, 2008 @ 3:35:47 PM
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emm..
re5 was prety recist, until da adjustments.
we over here in africa wouldn't have even gotten one.
whites killing blacks......? holly shit.
capcom nice job.....
they alwayz take corrections.

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www
Wednesday, October 01, 2008 @ 4:03:35 PM

Ma dude,u also in Africa,good to know.
Anyway i neva saw RE 5 racist,come on in RE 4, we was basically killin Italians n they wasn't complainin.
It's funny how u see those typical african marketin women takin part in the action...lol

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NiteKrawler
Wednesday, October 01, 2008 @ 4:16:06 PM

OMG the racism crap is getting old. Never before was any black person killed by the player in an RE game. We always killed whites. Did we complain about that? No! Because it's stupid. RE 4 was killing Spaniards (not Italians) and no one cared. Cut the bulls***.

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Aftab
Wednesday, October 01, 2008 @ 5:09:58 PM

Yes, NiteKrawler. Rasicsm complaints about the game are old. But hearing insensitive, over-zealous big mouths complaining in response is just as old and even more annoying. Chillout and go play flow, or whatever.

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www
Wednesday, October 01, 2008 @ 6:04:43 PM

Aftab slow ya role man,thought u was cool,u didn't have to add all those disses,now dat aint cool man.Jerocarson aint speakin for all of us,choose ya words appropriately ma dude OR are those comments going to NiteKrawler,who is it?

Last edited by www on 10/1/2008 6:12:18 PM

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Aftab
Wednesday, October 01, 2008 @ 6:16:35 PM

There's only two kinds of places where they let themselves talk like that...sports bars, and internet forums...

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www
Wednesday, October 01, 2008 @ 7:27:57 PM

I guess it goes to NiteKrawler,those big words of yours made ma mind twirl a bit(y'know seein dat "big mouth").Dude, no homo but am feelin u,u got some english, might pass by for some schoolin.

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Aftab
Thursday, October 02, 2008 @ 12:25:38 AM

Ghana Bwai, Dat NightKrawler be a reeaal Bombaclot!!!! Day be sayin' dis and dat, an' avery man be free to tink, but he be givin' naaa reeeespect, so he be gettin' naa reespect..Wan Luv, me breda.

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Scarecrow
Wednesday, October 01, 2008 @ 4:38:10 PM
Reply

NiteKrawler European killing Europeans is nothing new(WWI WWII, etc.) it has always been something acceptable in games.

Whites killing blacks?
Not acceptable since there's a long history of one sided opression from whites to blacks and not the other way around.

Whether it's racist or not depends from person to person.

But I'll say this, I don't remember the last time a black or character of African descent was thrown into a game to kill whites.

Throw an African lead character into RE4 and you'd see an outcry by the Spaniards.

Anyway they fixed it all by adding an African babe so now it doesn't seem so bad.

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Alienange
Wednesday, October 01, 2008 @ 8:59:03 PM
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@jerocarson - It's too bad really. Now Capcom will be 3 shy of their 3 mill goal.

@Scarecrow - Anyone killing anyone is not acceptable. This however is just a game.

@Ghana Bwai - You're awesome.

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bamf
Thursday, October 02, 2008 @ 6:12:34 PM
Reply

If the game is good enough, they'll reach their target.

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