Capcom: Internet Ads For RE5, Want 3 Million In Sales

Resident Evil 5

If you have any doubts that Resident Evil 5 will be a bona fide blockbuster, pay attention to the following.

As reported on by DailyGamesNews, Capcom recently held an internal interview with RE5 development head man Jun Takeuchi, who had some interesting comments regarding promotional efforts and sales goals. First of all, you can certainly expect to see plenty of Internet advertising for the highly anticipated survival/horror extravaganza, as Takeuchi said "there's no doubt about the power of web advertising." He added, "In addition to all the usual speciality magazines, were also putting more effort into our web promotions." That's not exactly shocking - game ads are everywhere online these days - and Takeuchi believes this ad campaign, along with the quality and appeal of the game itself, should result in at least 2 million in global sales. And that's the "low end of the scale:" "Id like to see it start there and eventually reach 3 million copies," said Takeuchi. "I think users in Europe and America will be particularly pleased with the games content."

That last comment is a little interesting, although perhaps it can be interpreted this way: Resident Evil 5 (known as "Biohazard 5" in Japan) is guaranteed to sell like hotcakes in the Land of the Rising Sun, but Capcom also believes it'll be a hot item in the other two major regions as well. Given the franchise's rich history and all the great info we have for this new installment, we'd have to agree with that belief.

Related Game(s): Resident Evil 5

10/1/2008 Ben Dutka

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