Sony Not Dropping PS3 Price In 2008
Although it's well known that a hardware price cut always boosts sales, Sony sees no reason to lower the retail cost of the PlayStation 3 for this holiday season.
According to CVG, Sony believes that "the best [software] lineup of any PlayStation generation" will allow the PS3 to remain competitive with Microsoft and Nintendo over the next few months, and they've got a point. Given the release of exclusive blockbusters like LittleBigPlanet and Resistance 2, plus the launch of PlayStation Home, the PS3 should be able to sell itself as a great gift. Here's what director of corporate communications of SCEA, Patrick Seybold, told Edge Magazine:
"As previously discussed we aren't making any price moves this holiday season. In my opinion, we have the best line up of any PlayStation generation going into this holiday and consumers will be very receptive to it. With PS3 titles for this including Resistance 2, LittleBigPlanet, SOCOM, MotorStorm: Pacific Rift to name but a few of our multiple exclusives, combined with PlayStation Home and increasing multimedia features for the hardware, we expect to have continued momentum going into and beyond this holiday season."
Sony has been able to narrow the sales gap in 2008 thanks to previous huge titles like Metal Gear Solid 4: Guns of the Patriots, and Sony has recently revealed that the PS3 is 30% ahead of initial sales expectations, so that's more good news. Given this surge, they really don't have a reason to cut the price just yet; there is such a thing as "business sense," after all.
10/8/2008 Ben Dutka