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Sony Not Dropping PS3 Price In 2008

Although it's well known that a hardware price cut always boosts sales, Sony sees no reason to lower the retail cost of the PlayStation 3 for this holiday season.

According to CVG, Sony believes that "the best [software] lineup of any PlayStation generation" will allow the PS3 to remain competitive with Microsoft and Nintendo over the next few months, and they've got a point. Given the release of exclusive blockbusters like LittleBigPlanet and Resistance 2, plus the launch of PlayStation Home, the PS3 should be able to sell itself as a great gift. Here's what director of corporate communications of SCEA, Patrick Seybold, told Edge Magazine:

"As previously discussed we aren't making any price moves this holiday season. In my opinion, we have the best line up of any PlayStation generation going into this holiday and consumers will be very receptive to it. With PS3 titles for this including Resistance 2, LittleBigPlanet, SOCOM, MotorStorm: Pacific Rift to name but a few of our multiple exclusives, combined with PlayStation Home and increasing multimedia features for the hardware, we expect to have continued momentum going into and beyond this holiday season."

Sony has been able to narrow the sales gap in 2008 thanks to previous huge titles like Metal Gear Solid 4: Guns of the Patriots, and Sony has recently revealed that the PS3 is 30% ahead of initial sales expectations, so that's more good news. Given this surge, they really don't have a reason to cut the price just yet; there is such a thing as "business sense," after all.

10/8/2008 Ben Dutka

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Comments (56 posts)

Thinker
Wednesday, October 08, 2008 @ 3:18:10 PM
Reply

While I love my PS3 and agree with Sony's claim of having the better software lineup, I think that it is in their best interests to lower the price just a bit, if only to make the value seem a little bit more obvious to price-conscious consumers, of whom I assume there will be more this year (owing in large part to current economic fears).

Gamers looking to buy consoles for themselves might lean in the PS3's direction. However, this might not be true of people looking to buy consoles as gifts. It's these people that Sony needs to convince.

My two cents.

Regards,
M. Patel

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NoMoreWar
Wednesday, October 08, 2008 @ 3:18:12 PM
Reply

and sales numbers don't tell the whole story. that's only one aspect of many that go into calculating the profit maximizing point.

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Bugzbunny109
Wednesday, October 08, 2008 @ 3:18:30 PM
Reply

Good move by sony, ps3 doesn't need a price cut now it already has a good lead, and also good exclusives. I my eyes thats enough reason to buy a ps3.

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Deleted User
Wednesday, October 08, 2008 @ 3:19:44 PM
Reply

thats really dumb on Sony's part. if they dont lower the price, then there sales will show it. first off, why are they releasing a new SKU while RAISING the price? seriously, i like the 160 GB HDD. i think its unnessicary, but i like the idea. still, if im a 360 owner, and i wanna get a PS3 as well, i'm sure as hell not gonna pay $500, let alone $400 for a PS3. if i can get the 360 for $200, and the highest model 360 for $400, i'm gonna go with that. the PS3 needs to get to $300, and fast, or Sony'll be in trouble.

P.S. this is not a fanboy or flame comment at all. this is my opinion, and its coming from a die hard PS3 owner.

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Nynja
Wednesday, October 08, 2008 @ 3:46:04 PM

Um... If you are a 360 owner, why would you be looking to buy another? Did it already RRoD on you?

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NoMoreWar
Wednesday, October 08, 2008 @ 3:48:45 PM

again, its not particularly sales totals that are in Sony's best interest, but profit. i'm sure they have some good economists with plenty of data to know what they're doing, whereas you are just throwing out your personal opinion without any apparent background knowledge or education on the subject...

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Deleted User
Wednesday, October 08, 2008 @ 4:05:47 PM

@ Ninja:

I'm not a 360 owner, i was speaking for them. and please don't go with the RROD. that thing is non existant in new consoles.

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Aftab
Wednesday, October 08, 2008 @ 4:27:15 PM

You know, the difference between the price of a ps3 and a comparable sku of the 360 (one with a harddrive), is the price of couple games. You will go through those couple games and perhaps trade them in to get store credit at 27%-33%. With the ps3, there is a bluray player. And one will see continued value from that over a much longer period of time.

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www
Wednesday, October 08, 2008 @ 3:30:46 PM
Reply

Well it's there call but i really worry for the broke-a***s too,they might go for the cheapest console rite now(360 arcade),seein as in ma hood am the only one with both ps3 n 360,only 2 others have only a 360 n one other guy with a ps3,pple r still complainin bout ps3 price n the news bout 360 graphics on par with ps3 n in some cases better than ps3 is spreadin like butter cross the world,believe dat.
I know most would-be ps3 owners wantin to go the 360 way but thanks to a DUDE like me in the hood they wanna do they best to get a ps3,WHY? Cause i sell ma games at reasonable rates to them or borrow it to'em.I did this in ma ps2 days,it got to a time(am not braggin),but i was known to have the most games i the hood n the no. of friends increased like gas prices.Anyway most people here look up to me for all the latest games,at least am doin sumn for the community,don't ya think so?

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Jed
Wednesday, October 08, 2008 @ 4:35:31 PM

I think the only reason the cross platform games look as good on the 360 as they do on the ps3 is that the people making the games want it to look the same on each system. If they make a game that looks better on the ps3, then the 360 owners might not buy it, and there are a lot more 360 owners than ps3 owners.

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Orvisman
Thursday, October 09, 2008 @ 9:42:49 AM

@ Jed

I've griped about this same topic before. In the previous gen no developer, and I do mean none, ever had a problem with improving the Xbox or Gamecube graphics in a multiplat game if they could, as well as give it extra features if they came out later than the PS2 version. So, why do they NOW have this issue with providing parity across all multiplat versions so no one felt their version was inferior. Or how about all those multiplat games that underperformed compared to the 360 version early on in the PS3's life. Why were they not concerned with how PS3 owners would feel THIER version was inferior.

Something smells fishy this gen.

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Zapix
Wednesday, October 08, 2008 @ 3:36:44 PM
Reply

Sony has one problem here, even if they have a strong holiday lineup, the 360 has a bigger library still with plenty of great games. Fact is, somebody getting one of these new systems might want games that have been out a long time... Say Mass Effect, Halo 3, Call of Duty 4, Lost Odyssey... Sony doesn't seem to calulate that into this. Not to mention, if it's a gift for somebody who has neither the PS3 or 360... The money saved from buying a 360 can go to buying say... 2 games!

Best Buy is selling the old white 20gb for $260... Even more money saved.

The 60gb for $300 from EBgames comes with 2 games... Still $100 saved which is basically savings to buy 2 games...

$400 for the PS3 and no games with it...

So $400 spent on the XBOX gets you the system and 4 games... or $400 spent on the PS3 gets you a PS3 with... Well... Nothing!

You tell me which is the better deal for a kid who wants to play games? Economy is also tight, things like this will play nicely into Microsoft's hands. Sony needs to ante up, simple as that, and they're gonna f*** themselves backwards for not seeing this.

Last edited by Zapix on 10/8/2008 3:38:56 PM

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Orvisman
Friday, October 10, 2008 @ 10:12:41 AM

@ Zapix

Yeah, especially since all the old good 360 games can also be found either discounted by now or for real cheap in the used racks; add in those 20-25% Gamestop coupons ontop of my 10% Edge discount and I get all my 360 games used at a steep discount. I only buy for the 360 when those extra % off coupons come in.

That's the kind of thing that will be attractive to cash-strapped consumers this Holiday.

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Orvisman
Wednesday, October 08, 2008 @ 3:44:55 PM
Reply

Dumb! Especially since the 360 has been outselling it in Japan.

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SarahPalinMILF
Wednesday, October 08, 2008 @ 4:30:46 PM

Uhhh...no...no it hasn't...

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Orvisman
Thursday, October 09, 2008 @ 9:16:55 AM

Ummm... Look at the sales figures for Japan. The 360 has been outselling the PS3 for the past three weeks in Japan, ever since the Tales rpg came out. The Magic Box, a good site that reports on the Japanese market and doesn't give OPINIONs just facts, had the figures up. They get thier news from Famitsu or one of those weekly Japanese game mags, I forget which.

Here are the latest console hardware sales from Japan from the week of Sept 22 - 28:

NDS Lite - 57,847
Wii - 26,314
PSP - 25,671
Xbox 360 - 11,291
PlayStation 2 - 9,848
PlayStation 3 - 8,275

This is the third straight week the 360 has outsold the PS3 in Japan.

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karneli lll
Wednesday, October 08, 2008 @ 3:47:11 PM
Reply

people, a little confidence in sony perhaps? they know what they're doing. people will realize that there is a reason why ms can sell the 360 at such a low price

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Zapix
Wednesday, October 08, 2008 @ 3:51:12 PM

lack of bluray? O.O

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Zapix
Friday, October 10, 2008 @ 1:48:37 PM

Somehow I don't think a 12yr old kid is really going to care about bluray or the untapped cell processor. Games. It all comes down to games, and what their friends have. And parents buying gifts... This is about xmas sales right now more than anything. Money talks, and $100-$200 saved is talking money. Again though, no kid gives a flying rats a** about bluray or processors, it's about the game they want.

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karneli lll
Wednesday, October 08, 2008 @ 3:54:26 PM
Reply

Orvisman,
the 360 hasnt outsold the ps in japan,it was only sold out.

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www
Wednesday, October 08, 2008 @ 4:02:59 PM

Karnelli,
360 did outsell ps3 in Japan in recent weeks BUT! not for the total sales since launch,we all know ps3 still leading.

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Orvisman
Friday, October 10, 2008 @ 10:18:43 AM

@ffgamera

That doesn't matter. A few thousand more than the PS3 is a huge coup for M$ft in Japan when neither the Xbox or 360 has ever sold worth its salt in Japan. And actually, when M$ft cut the price and Tales of Vesperia came out, the 360 sold way more for a week (or two). I know the 360 sold roughly 30,000 units the week Tales came out; for M$ft that is huge! And I also believe it has been outselling the PS3 by a few thousand units week after week since. Not good for Sony in its home country.

If the PS3 kept Monster Hunter 3 Tri, the PS3 would be running away from the Wii and 360 in sales by now. Losing Monster Hunter 3 Tri to the Wii in Japan might have been Sony's biggsest mistake this gen.

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Jed
Sunday, October 12, 2008 @ 3:41:02 PM

Where I work HALF of all the 360s we sell are to people that just had their old 360 fail. I think this really skews the sales numbers.

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karneli lll
Wednesday, October 08, 2008 @ 3:55:44 PM
Reply

@Zapix
try outdated,faulty hardware

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NoMoreWar
Wednesday, October 08, 2008 @ 4:02:44 PM
Reply

@karneli III

come on man. can't you see they're all PhD economists???
lol

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Aftab
Wednesday, October 08, 2008 @ 4:34:50 PM

The numbers speak for themselves. You don't need a phd in economics to know that, but you do need to know how to read ;)

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NoMoreWar
Wednesday, October 08, 2008 @ 5:19:48 PM

Aftab, what numbers speak for themselves? sales numbers? as i've said like 3 times, sales are just one part of the equation. they want profit maximization, and that doesn't always equal the most sales nor does it equal the lowest possible price... it takes an economist working for Sony to understand all of the variables they need to be concerned with, and to be able to take that information and come up with a dominant strategy for the pricing of their machine

Last edited by NoMoreWar on 10/8/2008 5:22:24 PM

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www
Wednesday, October 08, 2008 @ 5:52:48 PM

Nomorewar,well Aftab is a dude u don't understand in a snap of a finger,it takes close analysing to get his comments...lol.

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Orvisman
Thursday, October 09, 2008 @ 9:35:19 AM

@NoMoreWar

Sales do matter. To Sony and the third-party publishers. The more consoles out there the more games you can sell on it the more PROFIT you can make, both Sony and the third-party publisher. For Sony to really make money in the long run, they need to cut prices. It is pure economics my man.

I know Sony's machine is worth every penny; but with all the stuff going on with our economy right now, which console do you THINK will sell more this holiday season to cash-strapped consumers not which one you WANT to sell better-- the $400 PS3 or $200 360 Arcade.(I know the Arcade is stripped down but Bobby's mother isn't going to know or care. All she will see is it is $200 less than the PS3 and $50 cheaper than the Wii.)

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NoMoreWar
Friday, October 10, 2008 @ 1:58:36 AM

i never said sales didn't matter, merely pointed out that its not the only thing that matters

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Naga
Wednesday, October 08, 2008 @ 4:13:37 PM
Reply

It's a risky game sony are playing

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FallenClyro
Wednesday, October 08, 2008 @ 4:29:42 PM
Reply

Sony can't afford to lower the price on the PS3 anymore can they? Unless they throw out some of the hardware. I think it's selling at a pretty reasonable price.

Oh and I laugh at the people who refuse to buy it until it gets cheaper. You could save $100 wow! (In 2 years time, great.)

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Highlightreel
Wednesday, October 08, 2008 @ 4:45:13 PM
Reply

Until they start making games 'look' better on the PS3, meaning they use the full capacity, vs. making the games look the same on each system so both console owners are happy, the PS3 will continue to be argued against very easily. If they just made the games look as good as they could, meaning better than the 360, there's not a whole lot of argument you can make for people that aren't smart enough to realize the PS3 is better (besides the blu-ray). Hope that made sense. JUST make the games look and run as good as they can and you're set.

Last edited by Highlightreel on 10/8/2008 4:45:25 PM

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www
Wednesday, October 08, 2008 @ 5:56:57 PM

They would have but it seems they can't at the moment considerin the Ram complains devs rantin bout.

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NuCl3aR32
Wednesday, October 08, 2008 @ 4:48:22 PM
Reply

During PS2 days it was great not having to think about xbox, since it was so far behind no one even saw it. My my how the tables have turned.....

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Orvisman
Friday, October 10, 2008 @ 10:19:44 AM

@ NuCl3aR32

That's bordering on flame bait.

Last edited by Orvisman on 10/10/2008 10:20:24 AM

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Aftab
Wednesday, October 08, 2008 @ 5:15:35 PM
Reply

Why waste time? Get both, then. But take it from someone who does have both: if you only want one system, get the ps3. It's more reliable, and the first-party titles are unmatched in quality. Plus you save on bluray, and wireless adapter, and a comparable online network which is free. But if you are itching for variety, and you're not too picky when it comes to quality, the 360 is not a bad option. It has larger library that has been out longer, and therefore cheaper (more used titles).

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www
Wednesday, October 08, 2008 @ 5:59:37 PM

The professor speaks....

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Orvisman
Friday, October 10, 2008 @ 10:22:45 AM

I agree. I have all three systems. Have always had all the systems in every gen dating back to the Intellivsion/Colecovision days. And, for some reason, I have always favored Sony consoles, not fanboy slavishly though. For some reason, I've always bought multiplat games for the PSX/PS2/PS3.

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BlinkBoy
Wednesday, October 08, 2008 @ 5:37:05 PM
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$400 or $500 for a PS3 is not much. I would buy two at that price.

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orangpelupa
Wednesday, October 08, 2008 @ 7:40:42 PM
Reply

lol
in my country its xbox 360 price that skyrocketing.

i got my x360 arcade for 400USD, now x360 arcade is about 450-500USD.
and it even if you can find it.
since a few months ago many gamestore already have no stock for x360.
i got my x360 arcade about 400USD. and its the last stock. and that damn expensive for an x360 arcade.

now im sure gamer in my country will buy ps3 even without price-cut.

x360 out of stock and even if you manage to get one its overly overpriced.
ps3 plenty in stock with normal price.
Wii a bit hard to get and the price a bit high. about 350USD-399USD.


Last edited by orangpelupa on 10/8/2008 7:41:49 PM

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AceTatsujin
Wednesday, October 08, 2008 @ 7:43:34 PM
Reply

400 US dollars for all the features in a ps3 is worth it. and by next year once sony gets the ps3 to 300 dollars its game over for the 360, even if it gets that blu-ray external drive which is going to cost between 100 to 150 us dollars. and all in all, buying a 200$ xbox is a RIP OFF ... you get NOTHING with it, no HDD, no Headset -- Nothing. HDD's on the 360 are freaking expensive. MS tries to play people smart, but i'm not buying into their crap.

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Reccaman18
Wednesday, October 08, 2008 @ 8:21:56 PM

You know, I doubt they'll get the Blu-Ray drive for a 360, internal or external. I just cant see it happening. Plus, Sony created the technology, with a little help, so they cant really until Sony says so.

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orangpelupa
Wednesday, October 08, 2008 @ 8:39:46 PM
Reply

200$ xbox 360 is not a rip off. but 400USD xbox 360 arcade IS a RIP OFF.
my country is really crazy, selling x360 at that skyhigh price.

in play-asia, xbox 360 arcade is about 270USD.

@ace
in xbox 360 premium/pro you already get all the peripherals needed for HD gaming all in one package.
headset, 60gigs hdd, combo HD AV multiout cable.

and x360 not need HDD to run games.

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orangpelupa
Thursday, October 09, 2008 @ 5:18:57 AM
Reply

yeah, ps3 with 20 Gigs really ot eough. but sony already replace it with 40gigs package.

ps3 is expensive, but every store have it in stock.

not like the x360, now the price go skyhigh and the the game store out-of-stock.
argh im really pissedoff when i "forced" to buy xbox 360 arcade for 400usd. the real price should be about 270 USD. damn. (i dont have credit card or paypal, can't buy from play-asia)

Last edited by orangpelupa on 10/9/2008 5:19:39 AM

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Jed
Sunday, October 12, 2008 @ 3:46:26 PM

where you from?

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Wazomba
Thursday, October 09, 2008 @ 5:34:59 AM
Reply

Great move by sony IMO, they have a great line-up of games for the ps3 for the run up to xmas including the big ones LBP, Resistance 2, Socom, motorstorm pacific rift aswell as some big multi plat games, they only need to lower the price when they see fit to do so.

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cadpig
Friday, October 10, 2008 @ 9:07:30 AM
Reply

I still don't understand how you guys can justify how the Ps3 is going to win or (even do well) this holiday season without a pricecut. Joe and Mary Beercan does not see the you pay more to get more label. The xbox 360 arcade had just added a game to the package. Sega Superstar tennis with the arcade bundle disc for $199 usd
The pro and elite models have added two games to their package. Lego Indiana Jones and Kung-Fu Panda
Lets see now ..Tough Economy,Two pack-in games , Every other game this holiday season is on both systems and more xbox 360 Japanese RPG exclusives. Hell, the arcade bundle alone is going to murder the Ps3 with out a pricecut or match

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Orvisman
Friday, October 10, 2008 @ 10:28:23 AM

@cadpig,

I agree. I've been writing the same thing in my posts about the tightening economy and cash-strapped consumers, but no one seems to get it.

I think everyone thinks Sony's big exclusives will carry the day. I'm not so sure that'll happen without a price cut. Sony will sell heaps of consoles this Holiday because of Resistance 2 and LBP; but more than the Wii or 360, I'm not so sure without that price cut.

As for your argument there are "...more xbox 360 Japanese RPG exclusives." Well, "Joe and Mary Beercan" aren't really going to care about that now, are they?

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WorldEndsWithMe
Saturday, October 11, 2008 @ 1:47:29 PM

Many gamer sites (including this one) have reported the economy is having NO measurable effect on the gaming industry, if anything it may be helping it.

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Orvisman
Friday, October 10, 2008 @ 11:58:40 AM
Reply

SUPPORTING ARTICLES:

October 10, 2008

Japanese Hardware: 360 Lead Narrows Over PS3
The Xbox 360 is still outselling the PlayStation 3 in Japan, but its lead has narrowed further to just over 1,000 units. Although software sales were relatively healthy, this week has seen some of the lowest overall hardware sales this year.

As both PSP and Nintendo DS await recently-announced hardware upgrades the DS was the best selling format of the week with just 42,385 units -- down almost 15,500 on the previous seven days.

The PSP was the only format to see an increase this week -- although it was only up a few hundred units to 26,045, it was enough to push it into second place ahead of the Wii. Nintendo’s home console saw sales slip by just under 1,000 units to a total of 25,330.

With three titles in the top 10, the PlayStation 2 was the second best-selling home console, even though it saw sales fall by over 1,000 units to 8,618. This left the PlayStation 3 and Xbox 360 with only last place to fight over, with Microsoft’s format just coming out on top.

The Xbox 360 saw sales fall by 3,000 units to 8,271, while the PlayStation 3 was down by 1,000 units to just 7,232 for the week.

Overall in the top 50 there were 23 titles for the Nintendo DS, nine for the Wii, eight for the PSP, five for the PlayStation 2, three for the PlayStation 3 and two for the Xbox 360.
POSTED: 02.03AM PST, 10/10/08 - David Jenkins


October 3, 2008

Japanese Hardware: Xbox 360 Wins Its First Full Month Against PS3
The Xbox 360 has outsold the PlayStation 3 for the third week in a row in Japan, although hardware sales have been on the decline even while the software charts stay busy.

The Nintendo DS was again the best seller, even though its sales fell by over 3,000 units to 57,847. The Wii clung to second place, dropping by almost exactly the same number to 26,314 units for the week. PSP sales also dropped by around 3,000 units, to a total of 25,671 for the week.

With hardware stock levels now relatively stable, Xbox 360 sales fell by around 2,500 units to 11,291. With seven titles in the software top 50 -- including the number one spot -- the PlayStation 2 was the next-biggest seller. It was also the only format to see a major increase in sales this week, up over 2,000 units to 9,848.

Despite two new titles in the software top 10, the PlayStation 3 ended up in last place, as hardware sales remained nearly identical to the previous week, at 8,275 units.

Famitsu publisher Enterbrain's six-month hardware data also revealed that in the month of September, the Xbox 360 beat the PlayStation 3 in overall monthly sales for the first time ever in Japan.

According to Enterbrain’s figures, as translated by Reuters, the Xbox 360 sold 53,547 units in the four weeks to September 28th, while the PlayStation 3 sold only 33,071 units. The Wii sold 109,548 units during the same period.

Overall in Media Create’s software top 50, there were 21 titles for the Nintendo DS, 10 for the Wii, seven for the PlayStation 2, six for the PSP, four for the PlayStation 3, and two for the Xbox 360.
POSTED: 01.53AM PST, 10/03/08 - David Jenkins


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WorldEndsWithMe
Saturday, October 11, 2008 @ 1:42:50 PM
Reply

MORE fresh faces! Welcome everyone, I see we have some xbots here as well, please steer clear of elitism.
Back on Topic: Whatever the costs, it isn't cost feasible to lower PS3 just yet, I share Sony's view that the lineup will speak for itself. Even if 360 takes it this xmas with their price drop, I think most of us here can agree that move is tantamount to a death rattle.

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sharpiro
Saturday, October 11, 2008 @ 7:25:48 PM
Reply

there is no need for sony tu reduce their sale prices, although it seems like compition with microsoft, sony is duin a hard wrk with releasing new games.

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Macintoshgamer
Saturday, October 11, 2008 @ 7:49:30 PM
Reply

Sony won't reduce the price to make the PS3 profitable. As of now, the 80GB PS3 costs about $400 to make and as hardware prices keep going down, they'll be able to get some revenue.

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King James
Saturday, October 11, 2008 @ 7:56:31 PM
Reply

No need to lower ur price when u have the software momentum going into the holiday season.

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B_RAN_DO
Saturday, October 11, 2008 @ 10:38:05 PM
Reply

Sony is already selling the PS3 for less than the cost they put in to build it, so lowering the price for the system even more would be dumb on their part. The fact that MS has already dropped their prices across the board should prove that they got scared because with the new PS3 exclusives coming out that more people were paying the extra money to get the PS3.

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