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EA On Take-Two Buyout Attempt: "A Waste Of Ink"

One of this year's earliest and most compelling business sagas in the industry revolved around EA's pursuit of Grand Theft Auto publisher Take-Two Interactive. However, EA has officially walked away from the ongoing negotiation, saying they'd rather focus on what they currently have in the hopper.

That's all well and good, but don't think EA's attempt at Take-Two was all about money (er, yeah it was). According to what EA boss John Riccitiello told the Wall Street Journal, he wanted "to help that company get through what has been an uneven profit experience." Essentially, EA just wanted to help Take-Two, although it seems the latter wasn't interested in the assistance, and believes they can soldier forth on their own. Besides, things were taking forever. Riccitiello adds that "time was of the essence, because we wanted to impact holiday 2008 sales of Grand Theft Auto IV." At this point, something like Dead Space ought to help in that regard, but in the end, Riccitiello just calls the whole EA/Take-Two ordeal a "waste of ink." Well, we could call it a waste of valuable typing time, too, considering the sheer amount of news and updates prompted by what would've been a colossal business move. Even so, it was entertaining for a while, wasn't it?

The current rumor is that EA is quietly pursuing Gears of War developer, Epic Games, although that may not fit in with the current "holiday focus" strategy. We'll let you know if anything official occurs on that front, though.

10/15/2008 Ben Dutka

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Legacy Comment System (8 posts)

Wednesday, October 15, 2008 @ 11:20:25 AM

i think EA should buy Epic, so we can have GeoW 3 on ps3

Last edited by WaR_HaWk on 10/15/2008 11:22:36 AM

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Wednesday, October 15, 2008 @ 11:54:48 AM

What an arrogant thing to say. I think Take-Two can take care of themselves without a lecherous old man hovering over them.
EA should man up and stop treating us all like we're morons.

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Wednesday, October 15, 2008 @ 12:34:51 PM

EA shoulda known it was neva possible!

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Wednesday, October 15, 2008 @ 2:13:58 PM

Whats the deal with mass effect 2 at the moment? Is it coming to ps3 or not since EA bought it?
As for GoW on ps3 id still stick with resistance because insomniac are one of my favourite developers.

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Wednesday, October 15, 2008 @ 2:24:11 PM

Thats all we need. EA manning the awesome power of the "Unreal Engine". Well maybe their man power could make advancements, but EA in my opinion cuts waay too many corners in the name of profiting.

As for T2...I love free market. Has never failed us (Whats goin on these days is all economic manipulation-an engineered collapse of the dollar) and is a symbol of what it is to be American. Thats why I hate monopolistic practices. (EA-NFL license). I guess thats why I have a spot reserved for M$ as a company (not only gaming).

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Wednesday, October 15, 2008 @ 3:35:08 PM

EA is just butt-hurt.

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Wednesday, October 15, 2008 @ 8:57:15 PM

Unreal Engine 3 sucks in most games just for the record. I don't like all those damn boxes going inside each other. I want something like MGS IV's realistic CG gameplay or FF XIII.

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Monday, October 20, 2008 @ 12:36:01 AM

a little off topic but is anyone gonna write anything about nhl 09? just asking cause i wanna know what you guys think (everyone) it is the best hockey game to come out in a very looog time in my opinion.

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