PS3 News: Sony Won't Drop PS3 Price In UK: "We Have A Business To Run" - PS3 News

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Sony Won't Drop PS3 Price In UK: "We Have A Business To Run"

Do you hear that? It’s the rising cry of collective voices of every business owner, small or large, in the entire country: “we got a business to run.” You want to get things done; you want to be a capitalist and make money…you gotta make some tough decisions.

Sony Computer Entertainment managing director Ray Maguire spoke at the Gamer 3.0 conference in London yesterday, and this is exactly what he told the audience when asked why Sony wouldn’t be cutting the price of the PlayStation 3 this holiday season. Sony maintains their belief that the price tag won’t pose a problem for shoppers, and further, the corporation has to “do the right thing” for its shareholders. While the Xbox 360 continues to sell well in the UK, Maguire added that PS3 sales in the region were “absolutely on target,” and hence, there’s no reason to consider a price drop at this point. Here’s more of what Maguire had to say on the controversial subject:

“…the pressure comes from the consumers obviously and so therefore there's always pressure on price, but you know we have a business to run, and we have to make sure we're doing the right thing for the shareholders as well. At the moment there's a marketplace for PS3 and I think for this particular Christmas, with the kind of quality of games we're seeing coming out this Christmas, I don't think the price of the console is going to be an issue at all.”

SCEA has said something similar about the North American region, so gamers here in the U.S. shouldn’t expect a price drop, either. The bottom line is simple, as any economics student will tell you- combine a well-selling product with a declining economy, and the company that produces said product probably won’t drop the price. It’s really that simple. Of course, if everyone starts passing on the PS3 this holiday season, Sony may regret the decision but as they say…they’ve “got a business to run.” Can’t argue with that.

10/28/2008 Ben Dutka

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Comments (10 posts)

BigBoss4ever
Tuesday, October 28, 2008 @ 9:47:48 PM
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In my opinion, the price for that particular console is quite fair -- its a Sony blue ray player first of all, thats 299 value right there. then it has 80G and all the mp3 player, photo viewer, internet, online community, and it can play great PS3 games. Sony put a lot of money on building this machine, and if they drop price too early in the life cycle of the console, I doubt if they can even break-even for that product. and We as gamers, while we want good price and good deals, we also dont want, especially someone like Sony, does not do well in business, and start to decline their hands on game console business. THAT in the end is the REAL bad news.

In terms of the Sony price, it seems to be an "issue" just because the other competitor xbox360 cuts a lot of prices, and the price for sure attracts lots of consumers to purchase the 360. However, if we can ignore that part, together with the great PS3 exclusive games coming up, I dont see the $399 for a 80G PS3 is really asking too much. Just like the quote above, Sony got a business to run too. Such is my opinion.

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HUSO
Tuesday, October 28, 2008 @ 11:06:47 PM
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i just don't get how some ppl can throw 500$-600$ for an iphone and complain about the price of a ps3.


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ec0li
Wednesday, October 29, 2008 @ 1:30:47 AM
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PS3 is still the best overall deal for what it offers bar none. I still think 360 is the better gaming machine, but when you compare the overall package of a blu-ray player coupled with an excellent gaming machine...PS3 can't be beat in terms of price. Unfortunately, there are going to be many people this holiday that will overlook the great value of a PS3 when they see the Wii for $250 and the 360 for as low as $200. Price will always be a huge factor especially during the holidays.

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Aftab
Wednesday, October 29, 2008 @ 10:38:44 AM

The 360 is a better gaming machine? I have it, and must say, I disagree with you. I like my 360 for a couple games, and my ps3 for a few games.

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ec0li
Wednesday, October 29, 2008 @ 3:19:28 PM

Aftab

The key words here are "I think..." so it's just my personal opinion. I did get a PS3 recently and started buying a fair amount of blu-ray movies. I just got LBP yesterday(mark my words..GOTY) and it's awesome. PS3 is definitely catching up to the 360 but I still prefer 360's exclusives and better 3rd party support.

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Wage SLAVES
Wednesday, October 29, 2008 @ 4:26:16 AM
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Ive always wondered the same thing. My wife has a $400 Black Berry and I look at it like "That ain't no PS3!". People WASTE $ and then complain when they get a great deal! Baffles me every time someone drops their phone in the toilet...

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Arvis
Wednesday, October 29, 2008 @ 1:17:41 PM

QFT ROFLMAO EPIC WIN and all that other sophomoric internet lingo. This post made me grin.

-Arvis

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phade2blaq
Wednesday, October 29, 2008 @ 2:00:47 PM
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Well Sony can keep shooting themselves in the foot but if they insist on selling an over hyped game machine for a ridiculous price in tough economic times, then they can keep pulling up the rear in the console wars.

They should drop the price by at least $50 which would drop the $399 model down to $340 which is still steep for parents who may want to get their kid one but it's more reasonable overall. MS has a $199 360 model so Sony needs to follow suit !

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CH1N00K
Friday, October 31, 2008 @ 2:42:13 PM
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I agree with HUSO, for some people the phone is more important than the game system...but what are a lot of people using their phones for now? To play games! Not to mention how much they pay per month to use all the features on the phone... I think maybe I'll just get a PSP and put Skype on it...lol...Another way of looking at it too is who the companies are trying to appeal to...Nintendo has always typically come out with games that appealed to kids, and the parents bought the system for them, X-Box an PS have always generally appealed to an older audience, and older usually means people who aren't waiting for their parents to buy them anything...They are financially independant enough to buy it themselves...Look at the games that have been released on the new systems, how many of the ones making any type of headlines have had a rating that has was suitable for young children? hmm..GTAIV..nope, MGS4..nope...Resistance..nope....You get my point...

Xbox has lowered their price just in time for the holidays in hopes of swaying people away from the list of heavy hitters the Sony will have this year, and hope that the kids that have outgrown the Wii will buy M$. Sony is in it for 8 more years...they've got lots of time before they lower the price and come out with the PS3 slim model like they did with PS1 and PS2...If the economic crisis hits hard enough, we may see a change, but while people are still paying 400 bucks for a phone, you'll still see a 400 dollar PS3, it just may come with more memory (160gb or 320gb anyone?)

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CH1N00K
Friday, October 31, 2008 @ 2:42:31 PM
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Also the parents that are buying a PS3 for their kids, to put on their HDTV....are looking at a Blu Ray player as well now that the format wars are over...they buy a PS3 and everyone wins. Except for the TV which will never be turned off between the kids playing games and the parents watching blu-rays...

Last edited by CH1N00K on 10/31/2008 2:46:41 PM

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