Sony Won't Drop PS3 Price In UK: "We Have A Business To Run"
See Full ImageDo you hear that? It’s the rising cry of collective voices of every business owner, small or large, in the entire country: “we got a business to run.” You want to get things done; you want to be a capitalist and make money…you gotta make some tough decisions.
Sony Computer Entertainment managing director Ray Maguire spoke at the Gamer 3.0 conference in London yesterday, and this is exactly what he told the audience when asked why Sony wouldn’t be cutting the price of the PlayStation 3 this holiday season. Sony maintains their belief that the price tag won’t pose a problem for shoppers, and further, the corporation has to “do the right thing” for its shareholders. While the Xbox 360 continues to sell well in the UK, Maguire added that PS3 sales in the region were “absolutely on target,” and hence, there’s no reason to consider a price drop at this point. Here’s more of what Maguire had to say on the controversial subject:
“…the pressure comes from the consumers obviously and so therefore there's always pressure on price, but you know we have a business to run, and we have to make sure we're doing the right thing for the shareholders as well. At the moment there's a marketplace for PS3 and I think for this particular Christmas, with the kind of quality of games we're seeing coming out this Christmas, I don't think the price of the console is going to be an issue at all.”
SCEA has said something similar about the North American region, so gamers here in the U.S. shouldn’t expect a price drop, either. The bottom line is simple, as any economics student will tell you- combine a well-selling product with a declining economy, and the company that produces said product probably won’t drop the price. It’s really that simple. Of course, if everyone starts passing on the PS3 this holiday season, Sony may regret the decision but as they say…they’ve “got a business to run.” Can’t argue with that.
10/28/2008 Ben Dutka
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Comments (10 posts)
HUSO
Tuesday, October 28, 2008 @ 11:06:47 PM
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ec0li
Wednesday, October 29, 2008 @ 1:30:47 AM
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Aftab
Wednesday, October 29, 2008 @ 10:38:44 AM
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ec0li
Wednesday, October 29, 2008 @ 3:19:28 PM
The key words here are "I think..." so it's just my personal opinion. I did get a PS3 recently and started buying a fair amount of blu-ray movies. I just got LBP yesterday(mark my words..GOTY) and it's awesome. PS3 is definitely catching up to the 360 but I still prefer 360's exclusives and better 3rd party support.
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Wage SLAVES
Wednesday, October 29, 2008 @ 4:26:16 AM
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Arvis
Wednesday, October 29, 2008 @ 1:17:41 PM
-Arvis
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phade2blaq
Wednesday, October 29, 2008 @ 2:00:47 PM
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They should drop the price by at least $50 which would drop the $399 model down to $340 which is still steep for parents who may want to get their kid one but it's more reasonable overall. MS has a $199 360 model so Sony needs to follow suit !
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CH1N00K
Friday, October 31, 2008 @ 2:42:13 PM
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Xbox has lowered their price just in time for the holidays in hopes of swaying people away from the list of heavy hitters the Sony will have this year, and hope that the kids that have outgrown the Wii will buy M$. Sony is in it for 8 more years...they've got lots of time before they lower the price and come out with the PS3 slim model like they did with PS1 and PS2...If the economic crisis hits hard enough, we may see a change, but while people are still paying 400 bucks for a phone, you'll still see a 400 dollar PS3, it just may come with more memory (160gb or 320gb anyone?)
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CH1N00K
Friday, October 31, 2008 @ 2:42:31 PM
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Last edited by CH1N00K on 10/31/2008 2:46:41 PM
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BigBoss4ever
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Tuesday, October 28, 2008 @ 9:47:48 PM
In terms of the Sony price, it seems to be an "issue" just because the other competitor xbox360 cuts a lot of prices, and the price for sure attracts lots of consumers to purchase the 360. However, if we can ignore that part, together with the great PS3 exclusive games coming up, I dont see the $399 for a 80G PS3 is really asking too much. Just like the quote above, Sony got a business to run too. Such is my opinion.