Sony Won't Drop PS3 Price In UK: "We Have A Business To Run"
Do you hear that? It’s the rising cry of collective voices of every business owner, small or large, in the entire country: “we got a business to run.” You want to get things done; you want to be a capitalist and make money…you gotta make some tough decisions.
Sony Computer Entertainment managing director Ray Maguire spoke at the Gamer 3.0 conference in London yesterday, and this is exactly what he told the audience when asked why Sony wouldn’t be cutting the price of the PlayStation 3 this holiday season. Sony maintains their belief that the price tag won’t pose a problem for shoppers, and further, the corporation has to “do the right thing” for its shareholders. While the Xbox 360 continues to sell well in the UK, Maguire added that PS3 sales in the region were “absolutely on target,” and hence, there’s no reason to consider a price drop at this point. Here’s more of what Maguire had to say on the controversial subject:
“…the pressure comes from the consumers obviously and so therefore there's always pressure on price, but you know we have a business to run, and we have to make sure we're doing the right thing for the shareholders as well. At the moment there's a marketplace for PS3 and I think for this particular Christmas, with the kind of quality of games we're seeing coming out this Christmas, I don't think the price of the console is going to be an issue at all.”
SCEA has said something similar about the North American region, so gamers here in the U.S. shouldn’t expect a price drop, either. The bottom line is simple, as any economics student will tell you- combine a well-selling product with a declining economy, and the company that produces said product probably won’t drop the price. It’s really that simple. Of course, if everyone starts passing on the PS3 this holiday season, Sony may regret the decision but as they say…they’ve “got a business to run.” Can’t argue with that.
10/28/2008 Ben Dutka