PS3 News: Dead Space Sales Surge Thanks To High Review Scores - PS3 News

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Dead Space Sales Surge Thanks To High Review Scores

The video game industry, like many other entertainment industries, is driven by name and brand recognition. This is why it can be extraordinarily difficult for an IP to compete with established software franchises. But even so, EA appears to have beaten the odds with Dead Space, as the project sales numbers may even outstrip EA's own expectations.

According to Edge Online, Electronic Entertainment Design and Research's Jesse Divnich thinks the stellar survival/horror title sold 470,000 copies in its first week of availability last month. And if any of you are still wondering about the power of video game reviews, Divnich says there's a definite positive correlation between the high sales and the high review scores.

"Based on our data, both retailers and EA were likely expecting sales in 400,000 range for the first month in the U.S. We believe all of the upside came from the high quality scores. This situation is identical to last year's big hit, BioShock, which didn't really pop onto a lot of consumers radar until the quality scores came in."

Perhaps surprisingly, Divnich goes on to say that a publisher "never" expect their game to break into the coveted 9+ range, but if it happens, they're almost guaranteed of having excellent sales. In fact, the difference between a game that scores a 8.5 and a 9.5 is quite substantial. He says-

"...No publisher ever expects a game to achieve review scores above 90 percent. Typically, games that achieve a quality score above 90 percent sell three times more than games in the 80 to 89 percent range. It is simply just way too risky for a publisher to assume that quality scores will surpass that mark, and because of that, they cannot assume they will get a sales lift either."

In the case of Dead Space, the average review scores hover right around that exemplary mark of 9.0, but before the glowing feedback arrived, supplies ran low in stores throughout the world during the game's launch week. Divnich says this suggests that either EA or retailers (or both) "were conservative with their supply figures." But once the reviews started pouring in, the vast majority of which recommending a purchase, sales skyrocketed. The only small downside is that due to the game's short length (it may only take 6-8 hours to complete), there have been lots of trade-ins. But that doesn't really affect EA; the game has already been purchased, and although they don't benefit from the used resale, it's unlikely they'll complain about Dead Space's fine sales performance.

Related Game(s): Dead Space

11/11/2008 Ben Dutka

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Comments (16 posts)

Tim Speed24
Tuesday, November 11, 2008 @ 10:53:14 AM
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Well if you make a quality game it will sell very well...even if it takes time for word of mouth. Sometimes game sequels lack something because the developers know it will sell on name recognition alone.

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King James
Tuesday, November 11, 2008 @ 11:30:10 AM
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Deadspace is a great game. I love it. It's good the Capcom has some serious competition now. But, I stopped playing Deadspace after the 1st week or two. I got too many better games to play now. Which is kinda sad, because I heard that the ending is monumental!

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Deleted User
Tuesday, November 11, 2008 @ 11:47:43 AM
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deadspace is a boring game just an aliens knock off. complete waste of money. returned it the next day for far cry 2.

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Zorigo
Tuesday, November 11, 2008 @ 12:28:32 PM
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would buy this game if i was interested or funded.

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tlpn99
Tuesday, November 11, 2008 @ 12:52:36 PM
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I kept Dead Space and traded in FarCry 2, Dead Space is great, some say its scary, some say its not. I think its scary as does my mate. If a game can make you scared playing it when aliens and things pop out at you then I think they have done a good job. Fear scared me in a few places too. Cant wait for Dead Space 2 :)

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karneli lll
Tuesday, November 11, 2008 @ 2:12:59 PM
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@rusha1985
It's good to know im not the only one,its exciting when you start but further into it you start wondering why you're still playing it. by the way, your name rusha, a random word or a swahili word?

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Deleted User
Tuesday, November 11, 2008 @ 2:33:11 PM
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my nickname is rusha, i live in new york but was born in russia so my friends began calling me rusha for some reason.. i even got it tattoed.. i had kids on my basketball and soccer team like rasheed, rushaad even rushaam haha so they named me rusha since i was like 15 bro.

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WorldEndsWithMe
Tuesday, November 11, 2008 @ 2:56:58 PM
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Wait, sales do better as the high reviews come in? Aren't games usually reviewed on or before they even release these days? Perhaps these people don't have the wonderful set of tubes known as the internets.

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LunarJ
Tuesday, November 11, 2008 @ 4:16:19 PM
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I got Dead Space the day it was out. I think it's an amazing game with beautiful visuals and some of the best sound effects I have ever heard.

When I got through about half the game I was excited about playing through a second time, but by the time I beat it the excitement just went away. Don't get me wrong... I was completely satisfied with the game, but that initial excitement dropped off quickly.

I traded mine in to get Resistance 2 which I do not regret one bit!!!

**Oh and rusha... you're nuts. This game is Aliens/Doom/Event Horizon/The Thing all in one game. It was not boring at all!**

Last edited by LunarJ on 11/11/2008 4:19:02 PM

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phantom93
Tuesday, November 11, 2008 @ 5:55:07 PM
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I loved Dead Space, but had a similar experience to LunarJ. It's still one of my favs of the year, but my desire for a second play through ended when I finished it.

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Vivi_Gamer
Wednesday, November 12, 2008 @ 2:17:12 AM
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im playing through it again, im trying to get the trophies, its actually fun to play again. The maxed out one will take some time. I like Deas Space far better than RE4, RE4 i never played again, i found the castle part silly adn the ending was a nock off of Devil May Cry.

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Deleted User
Wednesday, November 12, 2008 @ 4:01:52 AM
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considering that deadspace got a fanbase of less than 10 people on psx, including u lunarj, im definitely nuts. look at ur name cosmonaut why wouldnt u like deadspace and r2.. enjoy the orbit my friend

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karneli lll
Wednesday, November 12, 2008 @ 6:08:15 AM
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It was the lack of cutscenes that got me down, the game was great,the story, meh...

hey rusha 1985 ,in swahili youre name means throw,lol

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Vivi_Gamer
Wednesday, November 12, 2008 @ 10:58:04 AM
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The game would be silly with cutscenes, we went through this a while back.........

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Deleted User
Wednesday, November 12, 2008 @ 11:13:31 AM
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karneli. as long as it dont mean throw up :) i like "throw" cuz im a basketball fanatic, thats whats up.

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karneli lll
Wednesday, November 12, 2008 @ 8:00:02 PM
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@Ultimadream
Im not saying it had to have cutscenes,im saying the lack of cutscenes is what didn't win me over,it's a great game but its just not my cuppa tea

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