Treyarch And Infinity Ward "Compete And Collaborate" On CoD
In many cases, competition begets quality; one side looks down on the other and says, "there, top that."
Such seems to be the case for studios Infinity Ward and Treyarch, both of whom trade off development duties for the super popular and critically acclaimed Call of Duty franchise. According to Softpedia, IW and Treyarch aren't always on the best of terms. For instance, Robert Bowling, director of communications at IW, told Activision's Noah Heller to stop referencing CoD4 in all his interviews related to the new Call of Duty: World at War. In fact, in one of Bowling's blog posts, he called Heller a "senior super douche." ...wow, guess Bowling doesn't want the two CoDs compared, even though that comparison is inevitable.
But Heller wants to take things down a notch and explain how things work between the publisher (Activision) and the two development studios. He said- "The engine is an Activision platform, something that we can all use. From a design perspective we don't want to step on each other's creativity, and the Treyarch team has its own insular design force." Supposedly, Treyarch and IW "trade builds of their projects and comment on each other's work," and Activision likes this process because it continually pushes both sides to strive for greater things. And at the end of the day, Heller says they're all part of the Activision family, anyway. Well, guess this means IW will be watching those review scores for World at War, huh? The question is, will they begrudgingly admit that Treyarch made another fantastic CoD, or are they gonna gloat the Modern Warfare remains top dog?
11/11/2008 Ben Dutka