Square-Enix On Exclusives: "That Time Is Already Over"
Likely due to the release of The Last Remnant for the Xbox 360 this week, Square-Enix has been in the news an awful lot lately. You may recall them saying they don't prefer any one console, and now, U.S. boss John Yamamoto has taken this sentiment one step further.
According to a recent interview with GamesIndustry.biz, Yamamoto spoke about the company's need to go multiplatform. Last generation, with the PS2 dominating from start to finish, developers and publishers could release exclusive titles for the system and still come out with a substantial profit. But no longer, says Yamamoto.
"Not so long ago the PS2 dominated the market so if we developed an exclusive game for PS2 then we could enjoy a very good profit. But that time is already over. To maximise and spread our games to as many users as possible I think we have to go to multiformat - the Xbox 360, PS3 and also the PC as well. The Japanese market is very strong and back when we could concentrate on developing games for just one console, business was very good. But the one-console market is over."
Yamamoto also spoke about the recently opened Los Angeles studio, which will cater specifically to Western tastes. We hadn't heard anything about the first project of theirs, but we now know it will be an "action-oriented" downloadable title for the PlayStation Network, Xbox Live Arcade, and WiiWare. Yamamoto believes Square-Enix is one step ahead of other Japanese developers who "focus too heavily" on their homeland and ignore the needs of the Western gaming audience. This is the reason games like Final Fantasy XIII are coming to the Xbox 360 (but only in North America, not Japan). Yamamoto finished-
"I wouldn't make a generalisation about all Japanese developers, clearly, some have had continual success worldwide. However, I do feel that there is a tendency for Japanese developers to focus too heavily on the domestic market. With increased competition from overseas developers, Japanese companies must recognise the need to appeal to a broader audience."
Well, all of this makes plenty of sense to us, but we have one final question: if there's a pressing need to go multiplatform, and you don't have one favorite console, than why do PlayStation 3 owners continually feel left out...? The Last Remnant debuting on the 360 first? Star Ocean: The Last Hope a 360 exclusive? ...this doesn't sound like a multiplatform business philosophy, guys. I mean, we're just saying.
11/20/2008 Ben Dutka
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Comments (Beta)
The_Chimeran
Thursday, November 20, 2008 @ 2:16:39 PM
FLYING_APE
Thursday, November 20, 2008 @ 10:41:48 AM
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LightShow
Thursday, November 20, 2008 @ 10:47:14 AM
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with full exclusives is sorta makes sense, that the extra cost for developing for a second system is greater than the profit projected by such a venture, but if it's coming out for both systems anyways, why not do it simultaneously? This doesn;t make sense to me.
And Enix, so far the "other japanese developers" who "focus too heavily on the domestic market" have delivered more great games in my hand than you, so so far, as far as i'm concerned, your westernization strategy has FAILED.
era of exclusives over, gimme a break.
Joe_III
Thursday, November 20, 2008 @ 11:14:12 AM
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Particular consoles get to brag that they're getting it first, and that gets sales. Then after the exclusivity time is over, they can release the same game -- with some small modifications and add ons funded by the exclusive sales -- and they'll get good numbers of sales.
This way devs make money on both ends, and if the game is good enough (to some consumers) they will probably go out and buy it for the second console, netting the dev 2 sales to a single customer. (I almost did this with Bioshock, and I know a number of people who did).
Last edited by Joe_III on 11/20/2008 11:14:23 AM
MetalHead08
Thursday, November 20, 2008 @ 11:57:40 AM
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coverton341
Thursday, November 20, 2008 @ 12:28:44 PM
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And what are the guys from Soft doing now?
Last edited by coverton341 on 11/20/2008 12:29:06 PM
Arvis
Thursday, November 20, 2008 @ 1:02:43 PM
coverton341
Thursday, November 20, 2008 @ 1:59:07 PM
HUSO
Thursday, November 20, 2008 @ 1:44:07 PM
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BTW why don't we boycott something like the Last Remnant, it might make them realize about the customers that they are losing.
I'm sure right now they are like "Just leave the PS3 owners and try to hook on new 360 users. After the timed xclusive ps3 guys will all rush out and buy it anyways no matter how pissed they are."
Last edited by HUSO on 11/20/2008 1:52:14 PM
MetalHead08
Thursday, November 20, 2008 @ 2:07:33 PM
HUSO
Thursday, November 20, 2008 @ 2:27:34 PM
coverton341
Thursday, November 20, 2008 @ 2:52:11 PM
And that is the exact reason why they can screw us over like they do because they know that a lot of us are looking forward to FF13 and FFv13 and they know we will buy it no matter what they do to us, and they are right for the most part. If everyone that owns a PS3 said no to anything that is a timed exclusive or even a dual console game for the next two years maybe the gamers can reclaim some ground. If everyone put off buying ff13 for two years and last remnant for that matter and only bought ffv13 assuming it stays exclusive then SE would have to think twice but if we just suck it up and take it then we will be stuck in this spot for as long as they want
LightShow
Thursday, November 20, 2008 @ 3:16:20 PM
Orvisman
Thursday, November 20, 2008 @ 3:21:00 PM
MetalHead08
Thursday, November 20, 2008 @ 4:45:28 PM
MetalHead08
Thursday, November 20, 2008 @ 4:59:49 PM
Daedusian
Friday, November 21, 2008 @ 11:59:26 AM
And I really don't see them coming back to PS3 exclusivity at any time as the article states.
Last edited by Daedusian on 11/21/2008 12:01:37 PM
Cuetes
Thursday, November 20, 2008 @ 1:47:34 PM
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LightShow
Thursday, November 20, 2008 @ 3:17:31 PM
Riku994
Thursday, November 20, 2008 @ 3:23:58 PM
coverton341
Thursday, November 20, 2008 @ 2:02:34 PM
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MetalHead08
Thursday, November 20, 2008 @ 2:09:08 PM
WorldEndsWithMe
Thursday, November 20, 2008 @ 4:12:16 PM
karneli lll
Thursday, November 20, 2008 @ 2:20:49 PM
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karneli lll
Thursday, November 20, 2008 @ 3:34:17 PM
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Ben Dutka PSXE [Administrator]
Thursday, November 20, 2008 @ 4:22:22 PM
WorldEndsWithMe
Thursday, November 20, 2008 @ 4:18:15 PM
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I'm not retarded, I don't think a boycott would do a damn thing either. But ya know what? This rhetoric is INSULTING, exclusives are dead? Yeah, except when it comes to SE's new anal-dart buddy. Just MAN UP and admit it when you screwed someone over. Everthing that guy said would be a perfect response, but only if the question is "What is the most asinine thing you could say to PS3 owners who had faith in you?"
Joe_III
Thursday, November 20, 2008 @ 5:39:54 PM
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It's leaning towards the 360 right now because it's slightly ahead against Sony.
But in some ways, he's right. Remember it was the head of EA or some other huge western dev that was calling out for an open console platform last year. Devs would love that kind of thing.
And if you have ever seen me on the forums (or when I was a little less calm, and speaking of which, when are the forums coming back???), you would know I would be happy to promote consumer advocation, a boycott would most likely not work the way you want it to. If you want Squenix to bring more to the PS3 and bring it to the PS3 first, you have to make them understand 2 things:
1. Games will be more profitable on the PS3 than other consoles.
2. That the effort/reward ratio is high enough that they should make one good version on your console and none on the others.
But the sad fact is that Squenix has kinda been on the decline for the past 6 years or so (especially when you look at US games alone), and multiplatting is a good way for them to sell the most possible while their name is still worth something.
If you look at Wiki's list of Squenix games for the future, I count only 4 coming to the US (3 to real consoles). 1 for 360, 1 for PS3, and 1 multiplat.
And quite frankly, I've gotten somewhat tired of the FF series. And while I was excited for Star Ocean, after playing Infinite Undiscovery I'm not so sure about that one. (I mean Edge Mavrick, really???)
Sure these quotes are somewhate abrasive, but really its more about Squenix trying to show themselves as the forward looking geniuses they used to be, not the junky has beens they are.
Last edited by Joe_III on 11/20/2008 5:41:14 PM
MetalHead08
Thursday, November 20, 2008 @ 6:39:23 PM
LightShow
Thursday, November 20, 2008 @ 8:17:18 PM
Boycotts used to work well because he markets were much smaller back in the day. Now the market is global, and to get the effectiveness seen in past year you would need a global effort, which seems highly unlikely to me.
not to discourage. you could be the one to organize the whole thing, idk. I'm just saying it isn't gonna just happen out of a bunch of wishful thinking.
Riku994
Thursday, November 20, 2008 @ 5:53:38 PM
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WorldEndsWithMe
Thursday, November 20, 2008 @ 7:43:24 PM
Riku994
Thursday, November 20, 2008 @ 8:02:23 PM
Deleted User
Thursday, November 20, 2008 @ 9:12:30 PM
Daedusian
Friday, November 21, 2008 @ 12:06:56 PM
Wage SLAVES
Thursday, November 20, 2008 @ 6:23:18 PM
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BigBoss4ever
Thursday, November 20, 2008 @ 6:32:37 PM
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OK, multi-platform is the way to go, so where is the game on PS3? The last remnant? -- not coming yet; Star Ocean 4? not having any date yet; Infinite Undiscovery? forget about it; wuts more? Those Square top heads are filled with money money money and nothing else at all. This is how they piss off fans of Squares, RPG fans and PS loyalists.
P.S. I usually do not bash anyone or any party, or do not say any harsh words, however, I cant bear any more this kinda of attitude from Square, asif saying "hey, we did nothing wrong, you should have already known this is the case, so why making noise out there, this is the way to go." full BS.
Last edited by BigBoss4ever on 11/20/2008 6:43:15 PM
MetalHead08
Thursday, November 20, 2008 @ 6:44:18 PM
Last edited by MetalHead08 on 11/20/2008 6:50:43 PM
BigBoss4ever
Thursday, November 20, 2008 @ 9:11:45 PM
WorldEndsWithMe
Thursday, November 20, 2008 @ 7:49:55 PM
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As far as FFXIII goes, whether you like or hate FF the fact is the players get involved and play for LONG periods of time, do you know what happens to a 360 that's played for hours on end? It burns the hell out! SE games will brick so many systems it'll be funny.
Riku994
Thursday, November 20, 2008 @ 8:04:51 PM
Deleted User
Thursday, November 20, 2008 @ 7:58:42 PM
Reply
WorldEndsWithMe
Thursday, November 20, 2008 @ 10:03:15 PM
Deleted User
Friday, November 21, 2008 @ 1:45:44 AM
karneli lll
Thursday, November 20, 2008 @ 8:49:52 PM
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AntDC
Thursday, November 20, 2008 @ 8:55:02 PM
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I bought my PS3 thinking that I'd be able to buy games which take full advantage of the PS3s power and Blu-ray disc space. Releasing more and more games multi-plat is just holding the Playstation back.
LightShow
Thursday, November 20, 2008 @ 10:06:07 PM
AntDC
Friday, November 21, 2008 @ 3:29:36 AM
Joe_III
Thursday, November 20, 2008 @ 10:18:48 PM
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Get everyone with dual consoles to not buy 360 versions of game and get the PS3 versions. Do that for multiplats and timed exclusives. That will show se that PS3 games will sell better. This has to be done on a large scale though. This would be much more effective than a boycott, and it takes about the same effort.
F them over on reviews. Only 2% of the people who jacked spore up online actually purchased the game, and yet it got EA of all companies to change their policy, and it got a lot of other pubs to announce softer DRM measures. Register on IGN, metacritic, amazon, gamefaqs, gamestop, and any other place that takes user reviews and hammer them.
See if you can get some media on your side. Granted CNN isn't going to take this seriously, but there are probably a number of gamign sites that might. Ben can call them up and try to get an interview, altho someone from a larger site will probably get more attention. No offense Ben, but this site is kinda tiny compared to the big sites out there.
Another thing you could do is try direct contact. I'm not talking retarded online petitions or ineffectual emails that get filtered, but postal or phone. It's hard for you kids to believe, but those are the forms of contacts that businessmen actually respect. Call up se's general hq's, or if you can, get the contact info for the head boss or their secretary.
Shoot, I'll help get you started with these numbers. Try calling them near when important stuff is going to happen (like right after they put out a press release or a month before a release date) so they can't risk changing their numbers anytime soon. Here's some PR contacts a quick search got me:
Squenix Inc:
Felice Wu / Kumiko Hakushi @ +1 310 846 0400
Squenix Euro:
Alex Huhtala & Charlotte Fraczek can probably be contacted at their general number: +44 (0)20 7324 5223
Raul Nieto Garcia can be contacted at: +44 (0) 20 7324 5259
Remember kids, activism is good. Shouting out your collective impotence isn't. You want to think like MLK/Ghandi, not like PETA.
Last edited by Joe_III on 11/20/2008 10:20:18 PM
BigBoss4ever
Friday, November 21, 2008 @ 12:46:59 AM
MetalHead08
Friday, November 21, 2008 @ 12:56:50 AM
Last edited by MetalHead08 on 11/21/2008 1:04:06 AM
Wage SLAVES
Friday, November 21, 2008 @ 7:26:40 PM
Ben Dutka PSXE [Administrator]
Friday, November 21, 2008 @ 12:55:23 AM
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MetalHead08
Friday, November 21, 2008 @ 1:30:03 AM
AntDC
Friday, November 21, 2008 @ 3:26:16 AM

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coverton341
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Thursday, November 20, 2008 @ 10:40:50 AM
With statements like "Not so long ago the PS2 dominated the market" and actions like timed exclusives and exclusives for the 360 the implication is hard to ignore or maybe this is another case of Microsoft handing out a large sum of money to tie things up and make more appeal for the 360. They have been known to do it on all aspects of their business fronts from OS development to the game industry. Can we surmise from this that when the PS3 gets into full swing and starts to open a new gap between itself and the 360 that SE will crawl back with hat in hand and offer Sony some timed releases and exclusive deals?