PS3 News: Sony: PS3 Leads 360 In PAL Regions, No Price Cuts Imminent - PS3 News

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Sony: PS3 Leads 360 In PAL Regions, No Price Cuts Imminent

Last week, it came to our attention that Microsoft claimed to be outselling Sony in the console war in PAL regions, which was somewhat surprising, as we believed the PlayStation 3 was quite popular in Europe. Now, Sony has stepped forward to refute Microsoft's claim that the Xbox 360 is the better seller.

According to MCVUK, SCEE president David Reeves stated that according to "internal figures," the PS3 has sold around 300,000 more units than the 360 in PAL territories. Furthermore, due to this sales success, Sony - as they have said many times in the past few months - has no intention of cutting the price of their machine. It currently retails for £299 SRP. Said Reeves:

"No we are not going to go down in price; neither are we going to go down in price on PS3 in spring time either. Absolutely not, whatever you might have heard to the contrary."

He went on to say that their strategy focues squarely on value; i.e., what you get for your money, and Reeves remains confident that consumers continue to recognize the value of the PS3. However, if you're thinking they will follow the exact some business model they implemented with the PS1 and PS2, think again. It's the "value added" strategy that Sony is relying on, and while that doesn't include price cuts, it does result in the PS3 "tracking" right where the PS2 was at this point in its lifespan. Finished Reeves-

"When we came into the industry we started at zero. And we had to have a model that offered price elasticity. As soon as we got the manufacturing price down on PSOne we lowered the price. Same with PS2. But we’re not doing that on PS3 – that’s not the model, even if people are expecting it.

We’re relying on the fact that the industry will keep growing and while we might have a comparatively smaller share of the market we will have higher sales. PS3 is tracking where PS2 was at the same point in its life. The value added strategy will continue for some years to come."

12/4/2008 Ben Dutka

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Comments (24 posts)

coverton341
Thursday, December 04, 2008 @ 10:48:19 AM
Reply

I really want to believe that the PS3 is outselling the 360 in areas where they say it is and it most likely is but I won't believe fully until a 3rd party consumer report comes out. We all know that Microsoft lies about sales figures and where revenues go and Sony is just as capable of doing the same thing I mean they are a company for cripes sakes. Is there a 3rd party report out on this one? One that isn't being paid to say one way or the other.

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kreate
Thursday, December 04, 2008 @ 12:05:44 PM

"One that isn't being paid to say one way or the other"

i always LoL yr comments coverton341.
add my psn plz 'kreate'

i have a crapload of ps3 games.

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WorldEndsWithMe
Thursday, December 04, 2008 @ 4:41:37 PM

I think we should have the option of posting our PSN ID in our profiles on PSXE, in case we wanna blast eachother or do some co-op. I mean yeah you can constantly ask people on the boards but it would be easier my way.

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Qubex
Thursday, December 04, 2008 @ 11:07:06 AM
Reply

In the end, the PS3 will win this war; this is a certainty!

Q!

"i Am HOme"

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GoldenShadow
Thursday, December 04, 2008 @ 11:14:06 AM
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I was more than willing to pay $500 for this fine piece of equipment.

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Sir Shak
Thursday, December 04, 2008 @ 11:22:39 AM
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i bought it for an equivalent of $550 (40gb) and its been well worth it !

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food86
Thursday, December 04, 2008 @ 11:54:14 AM
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we will see a lot of ps3 sales go up when white knight chronicles hit, killzone 2 Yakuza 3 and other exclusives, and btw i bought my ps3 500.00 and have never regretted my purchase. Did regret bying a 360 though. what a jip.

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kreate
Thursday, December 04, 2008 @ 12:07:15 PM
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check out my youtube profile.
http://www.youtube.com/user/kankokudayo

dedicated to ps3 and xbox.

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FLYING_APE
Thursday, December 04, 2008 @ 12:15:41 PM
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Is it just me or does any body notice that microsoft are so obsessed with sony. They keep on talking about sony in every single interview ive read. Belive me ive read basically every single interview, Ive got too much time on my hands lately.

Sony will drop the price in march AFTER killzone 2, yakuza 3, white night chronicle, street fighter4 and resi 5 which will boost ps3 sales in japan.

Last edited by FLYING_APE on 12/4/2008 12:17:39 PM

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FLYING_APE
Thursday, December 04, 2008 @ 12:18:09 PM

I should take michael patcher's job haha

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WorldEndsWithMe
Thursday, December 04, 2008 @ 4:44:22 PM

U get laid off Ape? Anyhow, yeah M$ must have a hardon for Sony cuz they keep taking it's things home to fondle.

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Saber1989
Thursday, December 04, 2008 @ 12:23:56 PM
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bought my 80gigs ps3 for $380 in canada under the counter and its the best investment ever and still cheaper than the ps3 now lol

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JPBooch
Thursday, December 04, 2008 @ 12:51:58 PM
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If you check vgcharts.com they compare all the cumulative sales data for all three systems for the past several years. Xbox has been outselling the PS3 this christmas in both pal and american regions, by a lot.

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ArnoldK PSXE [Administrator]
Thursday, December 04, 2008 @ 1:19:10 PM

Unfortunately for VGCharts, they pull those numbers out of thin air. They have no credibility.

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ec0li
Thursday, December 04, 2008 @ 2:26:44 PM

Definitely the 360 has been outselling the PS3 by a large margin since September but the PS3 still leads the 360 for the entire year total by a few hundred thousand. I think the Sony rep was talking about the PS3 having that 300,000 lead for the year in PAL territories. In the end both Sony and Microsoft will always try to spin the numbers in a way that makes them look good. So long as there is competition between them, the customers reap the benefits.

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Arvis
Thursday, December 04, 2008 @ 12:52:06 PM
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If Sony is content to not drop the price, we all may as well get used to the PS3 being outsold month-by-month. I have hope that our future exclusives will give us a boost, but after Black Friday I am more skeptical than I have ever been about this. LBP and R2 haven't boosted us over the 360 yet, and I worry that even Killzone 2 and WKC won't be enough on their own. Without a price drop, Sony is going to need some killer marketing to get sales up.

-Arvis

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Wazomba
Thursday, December 04, 2008 @ 3:03:54 PM
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I must agree with arnold those vg chartz numbers do seem a bit dodgy.

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WorldEndsWithMe
Thursday, December 04, 2008 @ 4:51:09 PM
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"...remains confident that consumers continue to recognize the value of the PS3"

That's the problem, he's confident that people know what PS3 has to offer. When I bought mine I was happy to pony up the dough and I still didn't even know the thing had free online play and internal wireless. For me no one had to tell me it was better than 360, but most people just rely on advertising and Sony refuses to mention all the things that make it worth the value. No one seems to understand that 360 isn't any cheaper if you actually want to have all the features of next-gen instead of stripped-down. They could be much further ahead if they wanted to.

Also any company that says exclusives are dead is sorely mistaken, exclusives will continue to make the system and PS3 has them coming in spades.

Rant complete...

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somethingrandom
Thursday, December 04, 2008 @ 5:43:12 PM

Some people don't know the capacity of any disc. Some people don't even know what a GB is.

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bamf
Thursday, December 04, 2008 @ 5:58:44 PM
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Just because Reeves says theres no price cut, doesn't mean that Sony aren't thinking of cutting the PS3 price next spring. There's no way Reeves can say that the PS3 is getting a price cut. Reeves will say no price cut next spring if there is to be one or not.

I think Sony's advertising has been poor. A few weeks back I saw Mirror's Edge tv ad with the PS3 logo, and this week there have been a few LBP ads that fail to show what the game is about. Mostly the game ads I see are multiplatform games finishing with the 360 logo.

The PS3 is great value for money but this doesn't mean people can afford to pay the price.

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WorldEndsWithMe
Thursday, December 04, 2008 @ 10:05:09 PM

No doubt, the LBP ads make it look like it's just a plain platformer for kids.

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WorldEndsWithMe
Thursday, December 04, 2008 @ 10:27:34 PM
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As has been said, they would never admit to a price cut. But it won't matter so much anyway, with all the must-haves out and scheduled for '09 there's really no need to be slashing prices just yet. FINALLY, the software will sell the system.

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isaya85
Thursday, December 04, 2008 @ 11:11:17 PM
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If they mention a price cut this early sales would drop because people will not buy until the time comes so imo i do believe we will see a price cut come spring.

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Zorigo
Saturday, December 06, 2008 @ 7:01:18 AM
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things are just too expensive. Get it cheaper, for games at least.

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