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Blu-Ray Players "Hit The Sweet Point"

After trouncing Toshiba's HD-DVD format, Sony's Blu-Ray is now the only option for true high-definition movie and video game viewing. And now, TVPredictions.com reports that David Bishop, president of Sony Pictures Home Entertainment, says that Blu-Ray player prices have "hit the sweet point."

Up until now, surveys proved that most consumers were leery about purchasing a new Blu-Ray player due to the relatively high cost. It wasn't long ago that an entry-level BD player cost $399, which was three times the cost of a regular DVD player. But retailers have cut prices way down for the holiday season, as some players are now just $200, and the latest sales numbers have lifted as a direct result. Said Bishop:

"As is evidenced by the sell-off of Blu-ray players over Black Friday weekend, I would say we hit the sweet spot regarding price. Some stores were sold out by 9:30 a.m. (on Black Friday). Clearly, it is a top gift item. There will be more price-point-oriented promotions throughout December and that momentum will continue."

In addition, Bishop said that the Blu-Ray release of "Hancock" sold over 300,000 copies in its first six days of availability, and that a strong holiday season could really give Blu-Ray a huge kick towards prominence. Provided no other format shows up, Blu-Ray remains the only high-definition option for consumers, and they're slowly starting to realize that fact. Bishop's conclusion was unsurprisingly optimistic:

"The positive in all this is the momentum we are getting from Blu-ray. It is continuing to grow and 200% to 300% year-over-year, and the ratio of Blu-ray and DVD sales continues to rise. That calls for optimism. For anyone who said that people would just go to digital and skip Blu-ray that has certainly been proven not to be true. Even if you took Blu-ray separately as a revenue stream, it is probably 20 times larger than digital revenue."

Hey, let's not forget that the PlayStation 3 is the best Blu-Ray player available, even though it's priced at $399. But we have to assume that even the most out-of-touch consumer realizes the PS3 has more to offer than just BD playback...

12/8/2008 Ben Dutka

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Comments (18 posts)

crapreviews
Monday, December 08, 2008 @ 10:30:56 PM
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thats cool but i have my PS3 so i think im good to go :)

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dveisalive
Monday, December 08, 2008 @ 10:48:10 PM
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Just buy a PS3 and problem solved! I bet there are people out there that dont even know that the PS3 has a built in blueray player, and Sony is not doing a good job in ad's.

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Joe_III
Monday, December 08, 2008 @ 11:28:19 PM
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meh, if i remember blu-ray market saturation hasn't even hit 20% as of July 08...199 is a good price point, but back when DVD players were at $200 for a base model, most people were still watching VHS.

But it still beats the hell out of direct digital downloads.

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ec0li
Monday, December 08, 2008 @ 11:53:18 PM
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I remember when blu-ray players were $1000 and even more. Most if not all of those players were not even upgradeable because network connection was not standardized. Those players can't even play some of the extra content on blu-ray disks. That's why the PS3 was and is a great invesment if you're into blu-ray movies. It had network connection from the start and was always going to be upgradeable.

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keaton
Tuesday, December 09, 2008 @ 12:15:40 AM
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yeah i'm even thinking about getting another ps3 just for the additional blu ray player, and since i'm in another town now that i'm in college me and my brother wouldn't have to fight over who gets the ps3 lol

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WorldEndsWithMe
Tuesday, December 09, 2008 @ 12:28:04 AM
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Wanna know a secret? DVD didn't truly break out and take over until DVD burners were affordable too. Blu-ray burners are still damned high, but when they come down and people can put their own high rez junk onto blank BD's then sales for players will skyrocket.

I never bought this idea that digital downloads would be the norm this early in the game. It just makes no sense at this time with all the variables involved. I hope Sony can keep blu ray out of the hands of M$, even if it would make them some money I say leave em hangin for bein such douches.

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DeadReaper
Tuesday, December 09, 2008 @ 1:10:01 AM
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I was one or those leery people. I'm the kind of person who says things like "oh thats just stupid, why pay this much for something when we already have something like it for less". But I usually end up coming around and checking out whatever it is. I didnt figure blu-ray would take off they way it seems to be. 1st blu-ray I ever watched was the new x-files last night, and I have to admit I actually enjoy the stuff blu-ray has to offer. And just as a useless side note, I think The Dark Knight will pass Hancock by about 200,000 copies. I know thats a bit high , but it is a really good movie.

Last edited by DeadReaper on 12/9/2008 1:11:28 AM

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cadpig
Tuesday, December 09, 2008 @ 1:46:26 AM
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Wow, the player is $200 but the HD TV cost over $1000

Not quite there yet, Microsoft might have a player or add on ready. Waiting for the price war:)

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Fane1024
Tuesday, December 09, 2008 @ 6:01:09 PM

Have you checked HDTV prices lately? Quality sets c. 32" are readily available for $500-600, which should be pretty close to the "saturation" price.

I wouldn't be surprised to see HDTV adoption reach 70-80% after this holiday season. Plus, most tech-unsavvy people are now aware that they need a digital TV before next February, so they may be more willing to take the leap to a proper HDTV (though they don't really NEED to do so). Even the check-out girl in our big box supermarket was chatting with us about getting "that new kind" of TV.

Last edited by Fane1024 on 12/9/2008 6:05:48 PM

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Troy Powers
Tuesday, December 09, 2008 @ 9:17:29 PM

Fane, not a whole lot of people are going to spend $500-$600 on a TV if they've already got one that works.

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Troy Powers
Tuesday, December 09, 2008 @ 5:12:21 AM
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Yeah, the thing that's really hurting blu-ray is HDTV adoption, which is kind of a prerequisite. When more people can afford HDTVs, more people will be in the market for blu-ray players and movies.

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PS3_Wizard
Tuesday, December 09, 2008 @ 9:49:17 AM
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hell yeah yo. I need a HDTV. And i can't see why anyone would want a blu-ray player for over $500. A PS3 seems like the best choice, because it incorporates other forms of media entertainment.

I know the average consumer who buys it for blu-ray won't play the games, but the system does have a wonderful photo and video player. And internet pages on your T.V.? brilliant. If only Sony could make that clear to the average consumer. I payed $600 for the orginial 60 gig PS3 the day it came out, and i would have gladly payed $800-$900.

A PS3 can pretty much replace every single component in your home theater system, with the exception of a VCR and Record player. I even use the virtual aquarium with my PS EYE to make my living room pimped out! Look at what you get for the price!

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robinhood2010
Tuesday, December 09, 2008 @ 11:02:12 AM
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M$ have a blu-ray add on. it was mentioned some time back. my dad is actually considereing getting a ps3 JUST for the blu-ray. he doesn't play many console games. i think the main problem with this is that not as many people can afford the hdtv to go with the blu-ray player, like myself. and besides, with digital forms of media, what happens when your computer gets blue screen? if you go blue, go blu.

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Fane1024
Tuesday, December 09, 2008 @ 6:07:31 PM

No, they don't. They MAY make one, but it doesn't yet exist and hasn't been announced, much less manufactured.

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Arvis
Tuesday, December 09, 2008 @ 1:12:06 PM
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My roommate just bought Wall-E on Blu-Ray and we were kind of taken aback at how gorgeous it looked. Even just watching the fly-throughs of the 3d sets, we were staring at the tv with our mouths open. We've been watching upscaled DVD for so long now that we forgot how much better an actual Blu-Ray movie looks.

-Arvis

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tlpn99
Tuesday, December 09, 2008 @ 3:51:43 PM
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There was a blu-ray player on the shelf in Argos (UK this is btw) and it was advertised as £95 now that to me is a bargain.

I have still to buy a blu-ray film, I dont see the point yet as new films come out and they are still £20. Some of the older ones are cheap yeah but they are not so good films. Have to be something good to make me buy it on blu-ray so I think I can wait till they come down in price.

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daus26
Tuesday, December 09, 2008 @ 5:36:53 PM
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That is pretty small considering the first time they sold a blue-ray player which was around the 1000 dollars mark.

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cadpig
Tuesday, December 09, 2008 @ 9:05:40 PM
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You're right,Fane1024 you can buy a pretty good HD tv for around $500 on up. My bad:) I going to hold off a bit on my HD TV purchase until next year. Until tax return time.

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