Rumor: Sony Cuts PS3 Price In Europe
Sony has been pretty adamant in their stand that they won't drop the price of the PlayStation 3 anywhere in the world. SCEA and SCEE have issued official statements on the matter in the past few months, much to the chagrin of some consumers.
But then again, Sony has this policy about "not announcing something until there's something to announce," so maybe all this denial was just a smokescreen to keep us in the dark. This picture that appeared over at the NeoGAF forums ought to give you some holiday cheer, as one shopper spotted a PS3 bundle that features a Blu-Ray movie and Blu-Ray remote for only €299. Apparently, the same deal has been noticed in other stores around Europe, including the Netherlands and Belgium, so Sony may have pulled a surprise tactical maneuver without making an official announcement. We haven't heard any evidence of reduced-price PS3 bundles in North America, but it'd be highly unlikely that a price cut would only involve the European region. Therefore, we're now waiting anxiously to see a press release in our inbox, one that will either officially confirm or deny a price drop. This is exactly what most consumers have been asking for; it's common knowledge that price drops increase hardware sales. But we thought this logic would fall on deaf ears at Sony, who seemed stoic in their "no price drop" position.
Stay tuned for more. For our part, it's a little bizarre to cut the price of the system less than a week before Christmas; if Sony wanted to take full advantage of this move, they would've done it immediately after Thanksgiving. So there's a whole lot of haziness right now, but hopefully, it'll become clear within a day or so.
12/22/2008 Ben Dutka