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Rumor: Sony Cuts PS3 Price In Europe

Sony has been pretty adamant in their stand that they won't drop the price of the PlayStation 3 anywhere in the world. SCEA and SCEE have issued official statements on the matter in the past few months, much to the chagrin of some consumers.

But then again, Sony has this policy about "not announcing something until there's something to announce," so maybe all this denial was just a smokescreen to keep us in the dark. This picture that appeared over at the NeoGAF forums ought to give you some holiday cheer, as one shopper spotted a PS3 bundle that features a Blu-Ray movie and Blu-Ray remote for only €299. Apparently, the same deal has been noticed in other stores around Europe, including the Netherlands and Belgium, so Sony may have pulled a surprise tactical maneuver without making an official announcement. We haven't heard any evidence of reduced-price PS3 bundles in North America, but it'd be highly unlikely that a price cut would only involve the European region. Therefore, we're now waiting anxiously to see a press release in our inbox, one that will either officially confirm or deny a price drop. This is exactly what most consumers have been asking for; it's common knowledge that price drops increase hardware sales. But we thought this logic would fall on deaf ears at Sony, who seemed stoic in their "no price drop" position.

Stay tuned for more. For our part, it's a little bizarre to cut the price of the system less than a week before Christmas; if Sony wanted to take full advantage of this move, they would've done it immediately after Thanksgiving. So there's a whole lot of haziness right now, but hopefully, it'll become clear within a day or so.

12/22/2008 Ben Dutka

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Comments (28 posts)

smileys_007
Monday, December 22, 2008 @ 4:08:21 PM
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if the rumor is true, then that will be nice for those people who wants to buy a ps3..

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MetalHead09
Monday, December 22, 2008 @ 4:17:12 PM
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it does seem weird that they would wait until now to drop the price if they have in deed officially dropped it.

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HUSO
Monday, December 22, 2008 @ 4:20:19 PM
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yay now all the ps3 haters gonna come up with something else to complain about...

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englishgolfer
Monday, December 22, 2008 @ 4:22:21 PM
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ok ok! i live here in sweden and we got the usual advertising mail for the post-christmas sales. one company (el giganten) have knocked the price of the ps3 down by 1000 swedish kronor (that's $126 in the usa!) and thrown in the batman begins blu-ray and mirror's edge to boot.


Last edited by englishgolfer on 12/22/2008 4:23:20 PM

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Arvis
Tuesday, December 23, 2008 @ 1:07:34 PM

Then that leaves just one question: Why isn't your name "swedishgolfer?"

-Arvis

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Jed
Tuesday, December 23, 2008 @ 10:28:01 PM

lol arvis

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seismictech
Monday, December 22, 2008 @ 4:29:39 PM
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i remember reading in a different article that a Sony representative said that they will be more competitive in PRICING by the end of the first quarter of next year.

to me, that sounds like they're implying a price drop (how else could you be competitive in pricing?) so this article makes sense too.

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shindelion
Monday, December 22, 2008 @ 4:34:54 PM

They should drop it in the holiday rush, which is now

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seismictech
Tuesday, December 23, 2008 @ 1:20:44 PM

i agree, sales are always crazy during christmas. why not capitalize on it now, especially considering that everyone is going to end up buying a 360 when this game would be only 50 bucks more with a game.

that's one hell of a deal.

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shindelion
Monday, December 22, 2008 @ 4:33:39 PM
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Damn that's a sweet deal. Sony should drop price or they will lose out on a gamer who wants to get one. A few gamers might pick up a cheaper gaming box and will not get a next gaming system. Its best to lose some money than all.

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dillonthebunny
Monday, December 22, 2008 @ 4:38:17 PM
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a friend of mine just got a ps3 for a very good price.. for £340 he got:

160GB PS3
R2
LBP
Pack of stuff HDMI cable etc instead of a third game.
Four PSN games
PLAY TV

...hows that! couldnt believe the deal.

That was at Currys.

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shindelion
Monday, December 22, 2008 @ 4:44:43 PM

that's not deal my friend more like a ultimate deal!

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Qubex
Monday, December 22, 2008 @ 8:18:35 PM

Damn, what a sweet deal!

Q!

"i aM hOMe"

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FLYING_APE
Tuesday, December 23, 2008 @ 5:15:25 AM

HA my best mate got that deal aswell

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WorldEndsWithMe
Monday, December 22, 2008 @ 4:50:46 PM
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Sony effecting a word-of-mouth advertising scheme? That hardly sounds like something they are capable of, and yet here we are discussing it.

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Joe_III
Monday, December 22, 2008 @ 5:26:59 PM
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I thought they were doing fine in europe...

Should have been here and a month or two ago...

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Gogaku
Monday, December 22, 2008 @ 5:58:20 PM
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They have a bundle in Sweden with a 80gb, Batman Begins on Blu-Ray, and Mirror's Edge for 3999 Sek (about $450-500). The 80gb alone used to be that price.

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Aftab
Monday, December 22, 2008 @ 6:03:20 PM
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It makes sense that companies do not give too far notice about price-cuts or new systems (like psp2), because that could interfere with current sales. But, I agree with Ben's analysis. If a price-cut were destined for the US, they would've done it in time for the holidays.

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Wazomba
Monday, December 22, 2008 @ 6:45:07 PM
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Well im in the UK, was in ZAVVI the weekend and the 80gb ps3 here was £269.99 but it said 'price drop exclusive to Zavvi'

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sabitrulz
Monday, December 22, 2008 @ 10:11:43 PM
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I was goin 2 buy anoyher 1 4 offline co-op setup.....now i should wait a bit more.....provably gettin da uncharted bundle:)

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Wage SLAVES
Tuesday, December 23, 2008 @ 12:50:10 AM
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Talk about late to the Party! It'd been nice if it were in time for Black Friday. Another self inflicted shot in the foot by Sony...

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Banky A
Wednesday, December 24, 2008 @ 7:39:22 PM

Haha yeah I realized that people would feel like that now xD.

But I got my 40GB PS3 cheaply from TradeMe for $500NZD + GTAIV 'cause I'm poor. Which made way cheaper than the Xbox 360 Elite so I was over the moon. But the fan becomes excessively loud after 1-3 hours of play. Maybe that's the only fault in my secondhand one :S

:P

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FLYING_APE
Tuesday, December 23, 2008 @ 5:20:14 AM
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ps3 + r2, lbp, mgs4 and fallout 3 and a hdmi cable for £319.99

xbox 360 + gears 2, fable 2 and fallout 3 + xbox live GOLD subscription + wifi + battery charge kit for £309.99

That is the best deals ive seen Ps3 is to cheap but if you don't like blu ray then it's a bit exspensive

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faraga
Tuesday, December 23, 2008 @ 12:38:26 PM
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i have recently seen a 299 euro ps3 here in holland, but that was cuz it was the last 40 gb in store

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Arvis
Tuesday, December 23, 2008 @ 1:11:48 PM
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I can't imagine that this rumor is true. If Sony were to cut the price officially, they should probably do it sooner than the week of Christmas. People don't go out and buy $300 toys on Christmas Eve. At least, not A LOT of people do.

-Arvis

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Jed
Tuesday, December 23, 2008 @ 10:33:08 PM
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I dont think they are going to officially drop the price. I cant say anything about the cuts in europe, but it doesnt make sense to cut the price so close to christmas and not tell anyone about it.

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stefanolio
Thursday, December 25, 2008 @ 10:00:32 PM
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WTF are you doing sony....

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stefanolio
Thursday, December 25, 2008 @ 10:00:59 PM
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actually i take that back...
people need to have a ps3 experience

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