Greenberg Expects PS3 Price Drop
The rumors of a price drop for the PlayStation 3 continue, although this is more suggestion than rumor.
In a recent interview with EDGE, Xbox 360 product manager Aaron Greenberg said he expects to see a PS3 price cut "in the next couple of months." This flies very much in the face of Sony's insistent claims that with the PS3 very close to turning a profit, they have no intention of dropping the price. But here's what Greenberg had to say:
"We absolutely expect the PS3 price drop to happen in the next couple of months. Were frankly surprised its taken this long. I would expect they'd have to move on price, sooner than later, for sure."
Thing is, although Sony has cut production costs dramatically (down from $840/PS3 in 2006 to $445/PS3 in late 2008), if they drop the price to $299, they're incurring more loss yet again. On the other hand, with sales on the upswing and the giant software releases just around the corner in 2009, slashing the price in the next few months could result in a gigantic spike. As most of our readers have already said, price is one of the biggest obstacles for new consumers in regards to the PS3, especially in this ailing economy. So will Sony respond, as Greenberg thinks they will? We shall see.
1/6/2009 Ben Dutka