SCEA: PS3 Sales Up 130% During 2008 Holiday Season
Although we're still waiting on the official NPD numbers for December, it appears as if a SCEA representative has already spilled some of the beans.
According to a statement made to CNET, SCEA sales vice-president Ian Jackson said that PlayStation 3 sales were up by over 130% during the holiday season, which is better than some analysts expected. With the release of Gears of War 2 and the recent Xbox 360 price drop, combined with the lower-than-anticipated sales for LittleBigPlanet and Resistance 2, many believed the PS3 had a poor December. However, Jackson said 2008 was a "pivotal year for PlayStation" and the PS3 had the "best software line-up in the industry."
"We've had a solid holiday season and have delivered consistent growth throughout this year. Early internal data points to an increase of more than 130 per cent of PS3 hardware sales for the holiday season - since Black Friday - and we're also seeing a growth of nearly 40 per cent in total PS3 hardware sales for the calendar year. We remain confident this momentum will continue into the new year."
One of the reasons everyone expected a bad December for the PS3 was because PS3 sales were down 18.8% in November 2008 compared to the same month in 2007, while 360 sales were up 8.6%. But as we just stated, a major software release plus a price drop plus a falling economy can easily translate to those numbers. In December, things clearly picked up for the PS3, though. And in 2009, nobody expects anything but greatly enhanced PS3 sales, especially if a price drop comes within the next couple of months, as Aaron Greenberg suggested. And oh yeah, software sells hardware...always.
1/6/2009 Ben Dutka