SCEA: PS3 Sales Up 130% During 2008 Holiday Season
See Full ImageAlthough we're still waiting on the official NPD numbers for December, it appears as if a SCEA representative has already spilled some of the beans.
According to a statement made to CNET, SCEA sales vice-president Ian Jackson said that PlayStation 3 sales were up by over 130% during the holiday season, which is better than some analysts expected. With the release of Gears of War 2 and the recent Xbox 360 price drop, combined with the lower-than-anticipated sales for LittleBigPlanet and Resistance 2, many believed the PS3 had a poor December. However, Jackson said 2008 was a "pivotal year for PlayStation" and the PS3 had the "best software line-up in the industry."
"We've had a solid holiday season and have delivered consistent growth throughout this year. Early internal data points to an increase of more than 130 per cent of PS3 hardware sales for the holiday season - since Black Friday - and we're also seeing a growth of nearly 40 per cent in total PS3 hardware sales for the calendar year. We remain confident this momentum will continue into the new year."
One of the reasons everyone expected a bad December for the PS3 was because PS3 sales were down 18.8% in November 2008 compared to the same month in 2007, while 360 sales were up 8.6%. But as we just stated, a major software release plus a price drop plus a falling economy can easily translate to those numbers. In December, things clearly picked up for the PS3, though. And in 2009, nobody expects anything but greatly enhanced PS3 sales, especially if a price drop comes within the next couple of months, as Aaron Greenberg suggested. And oh yeah, software sells hardware...always.
1/6/2009 Ben Dutka
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Comments (49 posts)
GoldenShadow
Tuesday, January 06, 2009 @ 12:39:24 PM
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BikerSaint
Tuesday, January 06, 2009 @ 1:18:12 PM
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(Off topic: just curious.... in our profiles, what does the 10 points given to us each time we post mean, or count for?)
Last edited by BikerSaint on 1/6/2009 1:23:19 PM
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MetalHead09
Tuesday, January 06, 2009 @ 4:32:25 PM
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fallingdove
Tuesday, January 06, 2009 @ 1:22:34 PM
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Its amazing that they can keep this momentum in the wake of the 360 price drop and the ceaseless Wii phenomenon. If they can maintain demand, the PS3 will make up a ton of ground once they have a price reduction of their own.
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robinhood2010
Tuesday, January 06, 2009 @ 8:00:44 PM
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Jordahn
Tuesday, January 06, 2009 @ 1:28:02 PM
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Starkiller
Tuesday, January 06, 2009 @ 3:02:38 PM
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city96
Tuesday, January 06, 2009 @ 3:12:47 PM
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isaya85
Tuesday, January 06, 2009 @ 3:17:13 PM
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PSN ID Biggest_GMoney
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jlch777
Tuesday, January 06, 2009 @ 3:51:45 PM
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off topic: there are so many gay ads lately on this page wtf!!!!
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Scarecrow
Tuesday, January 06, 2009 @ 4:07:35 PM
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Ultimadream
Tuesday, January 06, 2009 @ 4:23:58 PM
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I got
Bioshock
Dead Space
Fallout 3
Mirrors Edge
Resistance 2
Sonic Unleashed (.... i got it 1/2 price)
I also recently got Fight Night Round 3 and Siren Blood Curse too, its easy to say ill be busy for a while.
Last edited by Ultimadream on 1/6/2009 4:24:19 PM
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FLYING_APE
Tuesday, January 06, 2009 @ 5:39:49 PM
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Jed
Tuesday, January 06, 2009 @ 6:04:28 PM
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Affliction17
Tuesday, January 06, 2009 @ 7:18:17 PM
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robinhood2010
Tuesday, January 06, 2009 @ 8:02:26 PM
is ape a broken record, methinks?
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shaydey77
Tuesday, January 06, 2009 @ 5:29:39 PM
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booze925
Tuesday, January 06, 2009 @ 5:37:23 PM
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psn id: booze925
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Aftab
Tuesday, January 06, 2009 @ 6:31:25 PM
"Come ahhhnnn.
"Do it."
"Come ahhhnnn."
"Do it!!!"
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Ben Dutka PSXE [Administrator]
Tuesday, January 06, 2009 @ 6:52:07 PM
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MetalHead09
Tuesday, January 06, 2009 @ 7:22:02 PM
Last edited by MetalHead09 on 1/6/2009 7:22:46 PM
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Jed
Tuesday, January 06, 2009 @ 6:09:22 PM
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somethingrandom
Tuesday, January 06, 2009 @ 6:12:01 PM
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Deleted User
Tuesday, January 06, 2009 @ 6:43:57 PM
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Robochic
Tuesday, January 06, 2009 @ 7:45:29 PM
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blitz30952
Tuesday, January 06, 2009 @ 9:34:52 PM
Last edited by blitz30952 on 1/6/2009 9:35:36 PM
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Banky A
Wednesday, January 07, 2009 @ 1:05:46 AM
:P
BankeA
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blitz30952
Wednesday, January 07, 2009 @ 11:03:42 PM
Last edited by blitz30952 on 1/7/2009 11:29:05 PM
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Dogswithguns
Tuesday, January 06, 2009 @ 9:06:52 PM
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FallenClyro
Wednesday, January 07, 2009 @ 6:59:22 AM
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-Resistance 2
-Mirror's Edge
-Prince of Persia
-Fallout 3
-Lost Planet
-Army of Two
I have good relatives :)
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Banky A
Thursday, January 08, 2009 @ 3:02:55 AM
I got:
-Sony PS3 Headset
-5 pairs of socks
-2 black singlets
Pwnz urz :P
xD
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Jordahn
Wednesday, January 07, 2009 @ 8:17:30 AM
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JPBooch
Wednesday, January 07, 2009 @ 9:50:30 AM
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The question is, can Sony afford to take more of a loss on the console sales. Even with the current price and the lowered cost to make it, it still costs more to make one than what they sell it for. Can Sony afford more losses in a time when there are rumblings of down sizing?
Companies look at percentages to chart their growth. Rate and volume is what drives markets.....economics 101.
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PS3_Wizard
Wednesday, January 07, 2009 @ 10:09:51 AM
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Last edited by PS3_Wizard on 1/7/2009 10:10:02 AM
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Deleted User
Wednesday, January 07, 2009 @ 10:11:59 AM
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WorldEndsWithMe
Wednesday, January 07, 2009 @ 12:37:56 PM
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soupdawg
Thursday, January 08, 2009 @ 12:17:03 PM
Little Big Planet
Then bought
Fallout 3
Call of Duty: World at War
Target was selling them for 39.99, couldn't pass it up.
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dveisalive
Thursday, January 08, 2009 @ 5:06:26 PM
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brandonctl
Thursday, January 08, 2009 @ 6:29:02 PM
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phade2blaq
Thursday, January 08, 2009 @ 6:44:57 PM
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Sales of the console are down 19 percent vs. last year, and analysts are now warning that Sony may not hit its goal of selling 10 million consoles this fiscal year (which ends in March 2009).
Why the hefty decline? You can try to blame the economy at large, but that's looking in the wrong direction: Gaming has been experiencing a booming market in 2008 -- even during the recession-stricken holiday season. Sales of the Wii console this November were twice what they were in 2007, and the Xbox 360 saw sales increase 8 percent, as well (driven largely by a well-timed price cut). And those trends are likely to continue when December numbers are in.
Most analysts are looking at the hefty PS3 price tag as the reason for its misery. At a bare minimum price of $399, the PS3 is wildly more expensive than anything else on the market (and double the entry-level Xbox), and that's after some price cuts already. Yet the PS3 is said to be so expensive to make that cutting the price would further erode Sony's plummeting profitability (it's already laying off thousands of workers and shutting down factories). And Sony's old selling point -- that at $399 the PS3 is a relatively cheap way to get a Blu-ray player -- doesn't really work in an era of sub-$199 standalone Blu-ray units.
You can get a Blu-ray player and an Xbox 360 for less than the price of a PS3.
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BIG_E
Sunday, January 11, 2009 @ 1:27:21 AM
$600.00..OH and your recharge kit for four controllers $75.00 now your bluray xbox is $675.00
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Ultimadream
Reply
Tuesday, January 06, 2009 @ 12:30:52 PM