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SCEA: PS3 Sales Up 130% During 2008 Holiday Season

Although we're still waiting on the official NPD numbers for December, it appears as if a SCEA representative has already spilled some of the beans.

According to a statement made to CNET, SCEA sales vice-president Ian Jackson said that PlayStation 3 sales were up by over 130% during the holiday season, which is better than some analysts expected. With the release of Gears of War 2 and the recent Xbox 360 price drop, combined with the lower-than-anticipated sales for LittleBigPlanet and Resistance 2, many believed the PS3 had a poor December. However, Jackson said 2008 was a "pivotal year for PlayStation" and the PS3 had the "best software line-up in the industry."

"We've had a solid holiday season and have delivered consistent growth throughout this year. Early internal data points to an increase of more than 130 per cent of PS3 hardware sales for the holiday season - since Black Friday - and we're also seeing a growth of nearly 40 per cent in total PS3 hardware sales for the calendar year. We remain confident this momentum will continue into the new year."

One of the reasons everyone expected a bad December for the PS3 was because PS3 sales were down 18.8% in November 2008 compared to the same month in 2007, while 360 sales were up 8.6%. But as we just stated, a major software release plus a price drop plus a falling economy can easily translate to those numbers. In December, things clearly picked up for the PS3, though. And in 2009, nobody expects anything but greatly enhanced PS3 sales, especially if a price drop comes within the next couple of months, as Aaron Greenberg suggested. And oh yeah, software sells hardware...always.

1/6/2009 Ben Dutka

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Comments (49 posts)

Vivi_Gamer
Tuesday, January 06, 2009 @ 12:30:52 PM
Reply

I'm not suprised i bought 6 new releases at the end of the year, boosted my PS3 Collection up.

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SarahPalinMILF
Tuesday, January 06, 2009 @ 2:53:33 PM

what did u get?

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GoldenShadow
Tuesday, January 06, 2009 @ 12:39:24 PM
Reply

Well, most of the people I know with PS3's bought/recieved at least 2 games this season so I can't say I'm surprised.

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BikerSaint
Tuesday, January 06, 2009 @ 1:18:12 PM
Reply

Just one more price drop & they can add another "sold" PS3 into their ledger book.

(Off topic: just curious.... in our profiles, what does the 10 points given to us each time we post mean, or count for?)

Last edited by BikerSaint on 1/6/2009 1:23:19 PM

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MetalHead09
Tuesday, January 06, 2009 @ 4:32:25 PM

thats a good question. i still think we need some t-shirts.

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fallingdove
Tuesday, January 06, 2009 @ 1:22:34 PM
Reply

Good work Sony.

Its amazing that they can keep this momentum in the wake of the 360 price drop and the ceaseless Wii phenomenon. If they can maintain demand, the PS3 will make up a ton of ground once they have a price reduction of their own.

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robinhood2010
Tuesday, January 06, 2009 @ 8:00:44 PM

what will happen when every household in the developed world owns a wii? will nintendo die?

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Jordahn
Tuesday, January 06, 2009 @ 1:28:02 PM
Reply

I was on another site (which I will not mention) with members who CANNOT take the good PS3 news. There was a lot of spinning, FUD, and excuse making for the increased PS3 demand. I sucessfully argued for the truth of the PS3's growth, but some keep making excuses. Sadness for them. PS3 is here to stay, and it's doing its job very well for both gamers and HD enthusists.

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PSNclaw18
Tuesday, January 06, 2009 @ 2:17:35 PM

...and a/v enthusists

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Jordahn
Tuesday, January 06, 2009 @ 3:53:14 PM

ya, that's what I meant.

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Starkiller
Tuesday, January 06, 2009 @ 3:02:38 PM
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Someone show this to the person who wrote PS3 Is A Sinking Ship.....lmao

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city96
Tuesday, January 06, 2009 @ 3:12:47 PM
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I gt 2 i contributed aot to the increase.

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isaya85
Tuesday, January 06, 2009 @ 3:17:13 PM
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I'd rather them cut the price when its best for them, I think August would be the best time to do it but thats just my opinion yet all in all this year will be our year the PS fans and the PS3


PSN ID Biggest_GMoney

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jlch777
Tuesday, January 06, 2009 @ 3:51:45 PM
Reply

good news for PS3 fans!!!

off topic: there are so many gay ads lately on this page wtf!!!!

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Scarecrow
Tuesday, January 06, 2009 @ 4:07:35 PM
Reply

I got Motorstorm2 and Sega Rally :3

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Vivi_Gamer
Tuesday, January 06, 2009 @ 4:23:58 PM
Reply

(reply to milf)

I got
Bioshock
Dead Space
Fallout 3
Mirrors Edge
Resistance 2
Sonic Unleashed (.... i got it 1/2 price)

I also recently got Fight Night Round 3 and Siren Blood Curse too, its easy to say ill be busy for a while.


Last edited by Vivi_Gamer on 1/6/2009 4:24:19 PM

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FLYING_APE
Tuesday, January 06, 2009 @ 5:39:49 PM

good games. I got fallout 3 for xbox version which is better

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Jed
Tuesday, January 06, 2009 @ 6:04:28 PM

there ape goes again trying to start a fight.

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Affliction17
Tuesday, January 06, 2009 @ 7:18:17 PM

How can you say the 360 version of fallout 3 is better? explain.

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robinhood2010
Tuesday, January 06, 2009 @ 8:02:26 PM

i think this was discussed before.
is ape a broken record, methinks?

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MetalHead09
Tuesday, January 06, 2009 @ 4:36:14 PM
Reply

i got socom and resistance 2.

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shaydey77
Tuesday, January 06, 2009 @ 5:29:39 PM
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I got Resistance 2, Burnout and Mercs 2! Yeah they are now cheaper but still good!

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booze925
Tuesday, January 06, 2009 @ 5:37:23 PM
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the end begins... do it sony.
psn id: booze925

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FLYING_APE
Tuesday, January 06, 2009 @ 5:40:51 PM

DO IT... *does the dance*

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Aftab
Tuesday, January 06, 2009 @ 6:31:25 PM

"First, you got to do the shuffle-truffle."
"Come ahhhnnn.
"Do it."
"Come ahhhnnn."
"Do it!!!"

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Ben Dutka PSXE [Administrator]
Tuesday, January 06, 2009 @ 6:52:07 PM

Everyone had better get that reference or they're no longer allowed at this site... ;)

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MetalHead09
Tuesday, January 06, 2009 @ 7:22:02 PM

i guess you'll have to ban me now ben..(sniff)....its bin nice knowin yuh :(

Last edited by MetalHead09 on 1/6/2009 7:22:46 PM

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robinhood2010
Tuesday, January 06, 2009 @ 8:03:02 PM

Seth is too funny.

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booze925
Tuesday, January 06, 2009 @ 5:40:56 PM
Reply

whoever wnts 2 play cod4 or 5

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Jed
Tuesday, January 06, 2009 @ 6:09:22 PM
Reply

the only reason the PS3 did worse in NOV 08 than in 07 was because the launch of the 40gb PS3 did so well in 07.

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somethingrandom
Tuesday, January 06, 2009 @ 6:12:01 PM
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I'm not surprised at all...

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Deleted User
Tuesday, January 06, 2009 @ 6:43:57 PM
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Actual figures are much more interesting than percentages. The big 3 often use percentages to sound like the results are more impressive than they are.

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Robochic
Tuesday, January 06, 2009 @ 7:45:29 PM
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Not surprised, I know that resistance 2 sold out at best buy cause they were selling it for 39.99 which i got a copy can't go wrong with that price.

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blitz30952
Tuesday, January 06, 2009 @ 9:34:52 PM

You can actually get R2, LBP or M:PR for free here in NZ when you buy a PS3... which is what my older sister and brother brought for me this christmas :D

Last edited by blitz30952 on 1/6/2009 9:35:36 PM

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Banky A
Wednesday, January 07, 2009 @ 1:05:46 AM

Sweet Blitz, I'm in NZ too but I got my very loud PS3 with GTA IV from TradeMe for $500 xD

:P

BankeA

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blitz30952
Wednesday, January 07, 2009 @ 11:03:42 PM

lolz, btw there was quite a lot more PS3 ads on TV as well (well at least in Auckland) during December than i've seen before which was quite cool

Last edited by blitz30952 on 1/7/2009 11:29:05 PM

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Dogswithguns
Tuesday, January 06, 2009 @ 9:06:52 PM
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$39.99 for Resistance2? NoWay, when was that?!

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FallenClyro
Wednesday, January 07, 2009 @ 6:59:22 AM
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I got:
-Resistance 2
-Mirror's Edge
-Prince of Persia
-Fallout 3
-Lost Planet
-Army of Two

I have good relatives :)

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Banky A
Thursday, January 08, 2009 @ 3:02:55 AM

Very good and kind relatives xD.
I got:

-Sony PS3 Headset
-5 pairs of socks
-2 black singlets

Pwnz urz :P

xD

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Jordahn
Wednesday, January 07, 2009 @ 8:17:30 AM
Reply

I helped out by buying a $20 PSN card for a friend, a Dual Shock 3, SOCOM w/ BT headset, and Warhawk during that period.

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JPBooch
Wednesday, January 07, 2009 @ 9:50:30 AM
Reply

A price cut when definitely open up sales and as Ben said, software is what sells consoles.

The question is, can Sony afford to take more of a loss on the console sales. Even with the current price and the lowered cost to make it, it still costs more to make one than what they sell it for. Can Sony afford more losses in a time when there are rumblings of down sizing?

Companies look at percentages to chart their growth. Rate and volume is what drives markets.....economics 101.

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PS3_Wizard
Wednesday, January 07, 2009 @ 10:09:51 AM
Reply

I think after home gets a few more content updates, PS3 sales will get a major boost.



Last edited by PS3_Wizard on 1/7/2009 10:10:02 AM

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Deleted User
Wednesday, January 07, 2009 @ 10:11:59 AM

I'd have to disagree. Home might be nice for the casual person who owns a PS3. But to sell systems? No.

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WorldEndsWithMe
Wednesday, January 07, 2009 @ 12:37:56 PM
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I got 3 games this season, my library is modest but growing and I'm oh so proud of it. I can't even fathom not having my pretty game boxes.

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soupdawg
Thursday, January 08, 2009 @ 12:17:03 PM

Got
Little Big Planet

Then bought
Fallout 3
Call of Duty: World at War
Target was selling them for 39.99, couldn't pass it up.

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dveisalive
Thursday, January 08, 2009 @ 5:06:26 PM
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WOW 130% thats mind boggling !

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oldguy
Thursday, January 08, 2009 @ 6:29:02 PM
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I'm waiting for a price drop on the PS3. 360 is so cheap, sony should drop it down to 20gig and lower the price, then i'd get it.

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phade2blaq
Thursday, January 08, 2009 @ 6:44:57 PM
Reply

One pundit said that 2008 would be "the year of the PlayStation 3," presuming that must-have new games and the rise of Blu-ray would turn the PS3 into, if not the top console on the market, then at least a strong #2.

Sales of the console are down 19 percent vs. last year, and analysts are now warning that Sony may not hit its goal of selling 10 million consoles this fiscal year (which ends in March 2009).


Why the hefty decline? You can try to blame the economy at large, but that's looking in the wrong direction: Gaming has been experiencing a booming market in 2008 -- even during the recession-stricken holiday season. Sales of the Wii console this November were twice what they were in 2007, and the Xbox 360 saw sales increase 8 percent, as well (driven largely by a well-timed price cut). And those trends are likely to continue when December numbers are in.

Most analysts are looking at the hefty PS3 price tag as the reason for its misery. At a bare minimum price of $399, the PS3 is wildly more expensive than anything else on the market (and double the entry-level Xbox), and that's after some price cuts already. Yet the PS3 is said to be so expensive to make that cutting the price would further erode Sony's plummeting profitability (it's already laying off thousands of workers and shutting down factories). And Sony's old selling point -- that at $399 the PS3 is a relatively cheap way to get a Blu-ray player -- doesn't really work in an era of sub-$199 standalone Blu-ray units.

You can get a Blu-ray player and an Xbox 360 for less than the price of a PS3.



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BIG_E
Sunday, January 11, 2009 @ 1:27:21 AM

PHADE2BLAQ :You said that a xbox360 and bluray player is cheaper than a ps3.BULL SHIT the cheapest bluray player is $250.00 & xbox $200.00.That is without tax ps3 with tax is cheaper and,you still need a wifi adapter for your 360 for $100.00 and xbox live gold $50.00.Your new total for xbox360 plus bluray player is
$600.00..OH and your recharge kit for four controllers $75.00 now your bluray xbox is $675.00

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