Attention Sony: Let Me Introduce You To The Concept Of Advertising

Hey Sony, you may not be aware, but you've got a shot at a mammoth year in 2009. You've got quite the software lineup - your PlayStation 3 exclusives greatly outstrip the competition - and you've got plenty of momentum with the likes of Blu-Ray, PlayStation Home, and the ever-expanding Network.

Wait...we don't need to tell you. You keep telling us. But we're not the ones you need to convince; you need to convince the mainstream populace. As the years have progressed, you managed to chip away at the numerous arguments built against the PlayStation 3, and that includes classic complaints like lack of software, price, and Network that isn't as robust as Live. The games are here, you've dropped the price several times (could use another one, but whatever), the Network has Home, the video delivery service is great, and an awesome set of online content awaits all owners. But there's one last drawback that needs to be conquered: the marketing and advertising that never seems to measure up. Recently, you completely dropped the ball in pushing Resistance 2, and although you said there'd be a huge campaign for LBP...well, we haven't seen much. In comparison to what we've seen for Gears of War 2 and other Microsoft and Nintendo products, you guys continually drop the ball and to be brutally frank, we're quite surprised the PS3 and PSP has done as well as they have. Just imagine what you could do with a significantly heavy push throughout 2009!

This leads me the main point: with the likes of Killzone 2 looming large on the horizon, you absolutely cannot screw this up. Sure, that game will probably sell itself due entirely to review scores and Internet hype, but you could really use this game's release as a launching pad. And you could do it again and again with stuff like God of War III, Gran Turismo 5, and perhaps even Heavy Rain, Infamous, and Uncharted 2: Among Thieves, so please, don't lose out on this opportunity. Let's see the ads, and let's see them plastered all over the damn place; don't skimp on the bucks and don't hide the biggest games of the generation from the eyes of the public. Everyone is saying 2009 is "the year of the PS3," and you have it all set up for that...now all you need to do is push it.

1/11/2009 Ben Dutka

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Comments (76 posts)

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Fabi
Sunday, January 11, 2009 @ 11:16:07 PM
Reply

So true, most of the people I know have no idea about what the PS3 has to offer. Some of the commercials have been ok, but it's like they can't even make those memorable for some reason.

And on a sidenote, I'm glad the site is booming, but I kinda miss the old days when it was just me and Aaron posting. Now we have like 50 comments per page.

That was the reason I moved from PSU to here, I'm glad you guys keep a tab on everything that's said here though. Hopefully it stays that way.

Last edited by Fabi on 1/11/2009 11:16:30 PM

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Ben Dutka PSXE [Administrator]
Sunday, January 11, 2009 @ 11:25:11 PM

You needn't worry about that. ;)

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Jed
Sunday, January 11, 2009 @ 11:47:53 PM

I dont think the psxe's popularity is bad. They do a great job of keeping all the idiots out, and still talk to us individually, like real people. That's more than I can say about other gameing sites.

I still feel the sense of community that you cant get anywhere else.

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Wage SLAVES
Monday, January 12, 2009 @ 1:08:48 AM

Ive been a devout PSX fan and particularly love Ben's writing and the smaller community. It was already growin when I took the plunge though. Aaronisbla always had great comments and the community is AWESOME compared to any other site.

Sony really needs to stop being that Quiet Prude and play ball. Not in a dirty way but Show Us Your Assets!!!

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Akuma07
Monday, January 12, 2009 @ 1:14:48 AM

call me a tool.
but ive ALWAYS wondered what your avatar is ment to be ben?

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Arcane Altair
Monday, January 12, 2009 @ 5:16:05 AM

Ramza Beoulve from Final Fantasy Tactics.

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www
Monday, January 12, 2009 @ 7:53:35 AM

U guys are off topic,including Ben......lol

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aaronisbla
Sunday, January 11, 2009 @ 11:29:17 PM
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yeah, i guess i must have came in right when things were getting busy for this site, nowadays i see new faces everyday it seems, but thats good, you guys tend to keep the trolls out more often than other sites

If sony could just slip an awesome commercial in for this game at the superbowl, that would be awesome. lots of people watch it, including the same type of crowd that plays fps games like halo and cod4. if they see it, they might get interested, but it cant be anything crappy like other commercials, it has to actually show off what the game is capable of, actual footage of the game and not anything like the resistance 2 commercial

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WorldEndsWithMe
Sunday, January 11, 2009 @ 11:55:32 PM

ditto

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Scarecrow
Monday, January 12, 2009 @ 12:40:59 AM

Yeah me too, Ben's been doing Editorials and Analysis on gaming in general for a long time I'm sure.

But man when the site opened this comment section I just had to join in.

It's great, people here are good and for the most part are not fanboys. Fans of Playstation, yes, but not fanboys. We acknowledge that the 360 and Wii have good games and all. But most importantly like don't go on rampages 'bout how the 360 sucks in every comment we make. Yes we do complain 'bout the 360's horrible reliability, which is something factual that people should be mad 'bout. But you don't see us posting 'bout it every day. AND at the same time we also lash out at Sony for backwards compatibility and other things, so we're pretty much a good bunch of people if you ask me.

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Jizmack
Sunday, January 11, 2009 @ 11:30:13 PM
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Well I'm loving support and how people keep screaming it at sony, but i think Sony's market director is like a FRIKIn DUMbAss, i mean resistance is awsome(could use some work) LBP was overhyped but is kool, BUT godforgive sumone get the japanese to see how much they losing out on in America its rediculous.

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aaronisbla
Sunday, January 11, 2009 @ 11:31:41 PM
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i also posted something like this on the ps blog, im sure they didnt catch it though, i think its a good step with some of the newer advertisements but if they are gonna have commercials for the psn, they need to throw out the fact that its free

Last edited by aaronisbla on 1/11/2009 11:31:56 PM

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Jed
Sunday, January 11, 2009 @ 11:32:39 PM
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Sony, you need to do what Ben says. Here's a hint, ads in HOME dont count.

I think the commercial where the guy tells his girlfriend that the ps3 is their new movie downloading machine is a good start

Last edited by Jed on 1/11/2009 11:37:34 PM

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ps92117
Sunday, January 11, 2009 @ 11:36:30 PM
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hope they make an add of kz2 showing of the nuke , looks dam awsome. I am not sure but i think pre ps3 launch i use to visit this site.

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WorldEndsWithMe
Sunday, January 11, 2009 @ 11:57:57 PM
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They don't understand that not everyone is like us and checks the gaming news every day. No ads means not enough exposure to the common folk :)

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KBsocks
Monday, January 12, 2009 @ 12:00:15 AM
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Isn't that what the yankee stadium is for?

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karneli lll
Monday, January 12, 2009 @ 12:03:50 AM
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And now we wait...

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bonifidehustla
Monday, January 12, 2009 @ 12:13:13 AM
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hope they advertise a lot during superbowl

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Scarecrow
Monday, January 12, 2009 @ 12:44:22 AM
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I completely agree with the article.
Though they shouldn't just go the traditional way of advertising only.

They should be CREATIVE with their advertising. Make your consonle/games known in sports/stadiums, like have the PS logo 'round some baseball stadiums. Create events where people get sneek-peaks at games.

Start putting badass commercials when it matters most and please make them more 'bout the game than 'bout the console. This is a big point for me. ps2 and ps1 commercials were more 'bout the game than 'bout the console. Most ps3 commercials focus more on the fact that the game's on the ps3. If they just leave the game be and shine on its on that's all that's needed.

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LividFiction
Sunday, January 18, 2009 @ 10:42:02 AM

I remember watching baseball every once in a while in the late ’90s and early ’00s, and I was often pleased to see the SCEA and PS family logos amongst the ads around the field. They probably still do this, actually. It's a nice technique, but it's not effective.

Sony needs to take a look at their advertising campaign for the PlayStation and adapt it for the PS3. The PlayStation was portrayed as the coolest, hippest damn thing since Run-D.M.C.'s Adidas, and everyone wanted it.

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ps92117
Monday, January 12, 2009 @ 12:53:28 AM
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By advertisements i meam tv ads, not many game geeks like sports or is that just me.If sony fails to advertises I am gona go the xbot way and say kz2 epic fail cause in that case it would be an epic fail(spend 50 mil to at the end have a game nobody knows about).

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Gabriel013
Monday, January 12, 2009 @ 1:12:16 AM
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Almost all multiplat game adverts I see end with "Available on Microsoft 360". Where are Sonys adverts?! I saw a couple for LBP and that might be it.

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ps92117
Monday, January 12, 2009 @ 1:44:44 AM

hate how ms advert multiplat games to look as if it were exclusive to 360

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Zorigo
Monday, January 12, 2009 @ 1:54:27 AM
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they do need ads, i never see any ads for them.

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Ultimadesires
Monday, January 12, 2009 @ 2:17:40 AM
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i saw an ad for singstar the other day........

what annoys me is when you got multiplatform games, like GTAIV & DMC4 & at the end of it you saw the price of the 360 console. not on!

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Banky A
Monday, January 12, 2009 @ 3:00:55 AM

Yeah, I only see those now. WTF?!!

xD

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cheng
Monday, January 12, 2009 @ 3:19:18 AM
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i really think somebody should start some fort of petition on how crappy sony's advertising skill is, i dont have a clue on how to do it but i'm sure someody out there knows it, n then get all the sony and playstation fans to sign it, send it 2 sony so they can fire the ads department's manager:)
on the other hand, i think capcoms pretty good with their resident evil 5, have u guys seen they project the gameplay to a building,tat was awesome!!seriously sony might learn a thing or 2 from capcom...

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Jed
Monday, January 12, 2009 @ 4:11:29 AM

the is a website where you can start a petition for anything, but I dont remember the url

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LividFiction
Sunday, January 18, 2009 @ 10:59:05 AM

PetitionOnline.com, but I have yet to hear of a successful petition on this website. The real way to get Sony's attention is to start a massive letter-writing campaign, but even then I don't know how effective that would actually be.

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FLYING_APE
Monday, January 12, 2009 @ 3:48:12 AM
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sony don't need to advertise like microsoft. Playstation is a strong brand

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Banky A
Monday, January 12, 2009 @ 12:43:24 PM

Microsoft is a stronger brand but yeah I know what you're sayin' bro' :P

xD

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FLYING_APE
Monday, January 12, 2009 @ 6:50:15 PM

You sir are a gfbgg@h^$n& did i say sony ? NO i said playstion is stronger then xbox. Were talikng about videogames.

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Banky A
Tuesday, January 13, 2009 @ 1:07:11 AM

Oh ya, sorry mate xD
But still, over here in NZ city my friends don't even talk about PlayStation anymore :(
Apart from one friend who's switched to PS3 from Xbox 360. So I can also say Xbox is stronger in my city. Not for long.

:P

P.S. That (jokingly) censored insult hurt xD and he capitalization on 'NO' was ice cold man.
Sorry I offended you :P haha

Last edited by Banky A on 1/13/2009 1:13:29 AM

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Deleted User
Wednesday, January 14, 2009 @ 2:25:01 AM

Sony dont need to advertise? Are you retarded?

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mastiffchild
Monday, January 12, 2009 @ 3:48:33 AM
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I waited and waied forr the supposed ad blitz we were meant to get(I'm in England)from Sony in the Xmas run in -but nothing came. All I saw were a few Wii Music ads and loads of MS Lips and Gears2 ads(and a lot of those MS ads that give the impression that games are 360 exclusives when they're really multi plats-Tomb Raider and Dead Space inparticular). What did Sony put out? A PSP ad that showed loads but said nothing and one ten second LBP ad. The R2 trailer only seemed to be on at the cinema(if you understood it you already had it on your list anyway)as well which seemed strange.
It's a common moan that Sony don't push their product very well and in Europe that makes some sense seeing as our PS store and Home have less features than elsewhere yet we support the console more than any territory outside Japan. We still have no vid service either and it often seems Sony's desire to compete in the US leaves us on the backburner.
So Sony fail twice. When they preach it's often to the converted and then they fail to reward loyalty.
Look Sony(and SCEE) just do the right thing(it'll be good for you I promise)give all your users the same service then tell the world what you've got. Not us, we know about it all, but mr and mrs "might buy a Wii" and that means an actual TV campaign with ads people get and remember. All your consumers tell you this yet the ads are usually forgettable or non existant. With this years exclusives Sony should be on a real winner(and with the probable price cut it will be more important than ever)but if they don't get the promotion right they risk wasting a great chance to show the world what a great system they have.Here's hoping.

Last edited by mastiffchild on 1/12/2009 3:51:39 AM

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Jed
Monday, January 12, 2009 @ 4:12:13 AM

the wii music ad drives me crazy

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Fane1024
Friday, January 16, 2009 @ 3:35:22 PM

I had exactly the opposite experience here in Canada. During the holiday season (and really all year) I've seen WAY more PlayStation ads than either 360 ads or Wii ads, maybe more than the two combined.

I counted them one day because people were having this same debate on another site. If I remember correctly, there were 5 PS3 ads, 2 or 3 Multi-platform ads (surprisingly not identified as 360 only), 1 or 2 360 ads, and 0 Wii ads that day. Those numbers weren't anomalous, either, though I certainly see Wii ads on occassion. AND THIS WAS AROUND THE LAUNCH OF GEARS 2.

Maybe you all just watch the wrong shows. ;) "Chuck", for instance, is always good for 2 or 3 Sony ads, with occassional other game ads as well.

My point is simply that I think people have a "sky is falling" attitude about the PS3 which causes them to exaggerate any weakness they perceive in Sony's marketing plan (et al.).

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FLYING_APE
Monday, January 12, 2009 @ 3:58:56 AM
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You guys should be getting laid instead of cutting yourself because sony can't advertise.

Also from what ive read from a couple of websites gt5 and god of war 3 won't make it 2009

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Jed
Monday, January 12, 2009 @ 4:14:29 AM

Once again flying ape is talking sh*t and trying to start a flame war.

Do your best to disregard his comments

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FLYING_APE
Monday, January 12, 2009 @ 4:39:43 AM

Belive me i cannot be bothered with that. I agree with the article but everyone's getting a bit too "i love sony i hope they advertise waaah".

I hope gt5 and god of war 3 will come out but i don't think all those great great great games will come out 2009. If it does F**K ME

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Scarecrow
Monday, January 12, 2009 @ 3:13:36 PM

You're gay

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ec0li
Monday, January 12, 2009 @ 4:14:46 PM

@Flying_Ape

lol

Ahh, but did you think about getting laid AND fanboying about Killzone2 ads. You didn't think about that solution huh? I'm officially quitting my Flying_Ape fanclub.

You're still funny though!

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faraga
Monday, January 12, 2009 @ 4:39:37 AM
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i've seen about just as much ps3 commercials as x360 commercials (and a lot of wii ones) in the Netherlands, but i think the problem is that the ps3 can do so much, how would you be able to stuff that all in a 30 sec commercial?

Last edited by faraga on 1/12/2009 4:42:19 AM

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K ASH
Monday, January 12, 2009 @ 4:55:05 AM
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Its almost like sony is banking on the ps3's lifespan & unique killer games as an investment. Its like they know that most of the 2nd & 3rd world countries that are still on ps2 will update to ps3 when it gets cheaper and they will be able to sell more games overtime rather than once off. So it like this when m$ drops a new console expensive console with a handful off games & sony is going to drop ps3 price with a killer exclusive game library & blueray. If u did not have a ps3 it would be an opportune time to get it.

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Blaiyan
Monday, January 12, 2009 @ 5:09:21 AM
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Maybe they know they messed up with the weird ads. It could be that they are trying to save on ad dollars to use it when a few more great games are out this year. Then drop ps3 price and announce the discontinuation of ps2 and hit the world with a large amount of great ads or maybe not.

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Fane1024
Friday, January 16, 2009 @ 3:39:22 PM

I think that they just don't have the budget for the kind of ad-blitz that fans want.

People keep calling for both a price cut AND an ad-blitz (as in this article). With all their losses, Sony just can't afford it right now.

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Arcane Altair
Monday, January 12, 2009 @ 5:14:16 AM
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I totally agree with you Ben.

Sony needs to step it up with the advertising this year.

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hald
Monday, January 12, 2009 @ 5:57:04 AM
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I haven't seen a playstation commercial for ANY of the playstations that i consider beeing good (read: show off what the ps3 can do)

What I have seen is scary dolls, rubiks cubes, awkward "this is living" commercials, and a ps3 with guns, hands, dinosaurs, spiders, subwoofers and squidarms coming out of it.

Some of it is cool. But none of it actually shows what a Ps3 can offer.

I guess I have yet to see a ps3 ad wich shows of the great music/video/internet possibilities.

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JohnnyGold
Monday, January 12, 2009 @ 6:06:27 AM
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i tend to believe that after the universal appeal of the psx, and the ps2, sony is holding their cards on this one.

WE all know about the exclusives in 09, the [i]potential[/i] price cut, the blu ray dominance, etc. all of that is trending towards the system taking off.

as of this moment, sony has the system sold to the likes of us (the consumers that post about the product on message boards, that stay up with the news...)

but the mass consumer has yet to adopt it. that is who advertisements go after. to buy ads now would be, in a sense, pointless.

once sony decides that the ps3 has reached the point in its life where the market can be saturated with it, the ads will come.

the only thing that sucks is they missed a great opportunity to markey LBP. could have done for the ps3 what crash did for the psx so long ago. BUT, im sure there will be a follow up...

Last edited by JohnnyGold on 1/12/2009 6:07:18 AM

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cegmp
Monday, January 12, 2009 @ 7:17:24 AM
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You should send this to Sony Ben and see what they have to say. Might be "interesting"... or not.

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isaya85
Monday, January 12, 2009 @ 7:45:54 AM
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Thats all they need to worry about this year price and advertisements everything else is pretty much a done deal they have a winning hand they just gotta play they cards right, and you can bet M$ will have ads during the superbowl.

PSN ID Biggest_GMoney

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www
Monday, January 12, 2009 @ 7:58:45 AM
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I thought the heading was "Attention Sony: Let Me Introduce You To The Concept Of Advertising" and most of the former comments are responding like the heading is "Tell us why you love PSX".......lol....anyhoo i love PSX also,i've been here for long, am just undercover this time around.

Anyway this made me laugh my ass off :
"classic complaints like lack of software, price, and Network"

Last edited by www on 1/12/2009 7:59:23 AM

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mastiffchild
Monday, January 12, 2009 @ 8:24:34 AM
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Just saw the US PS3 ad where the guy tries to get his mate over to play Resistance 2 then when her indoors catches him he tries to pass his purchase off as a movie playing machine(or similar) and yet again I'm left wondering what Son think makes a good, stick in peoples minds ad. Even when they try to be light hearted about this stuff they still pick the oddest options available ti them whereas MS understand their market and just dole out the info(and cleverly leave out anything suggesting that any game might not be a 360 exclusive). Microsoft hammer their point home while Sony go round the houses with their tangential little vignette ad campaigns. I understand that they see themselves as having a slightly different product and image to MS but in actual fact they both need to realise they're fighting for the same peoples attention. MS gets it but I don't think Sony do, Nintendo get it as well and it's annoing when you know what a great console the PS3 is when they constantly sell it short.

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Robertson99
Monday, January 12, 2009 @ 8:52:54 AM
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Couldn't agree more. I'm not a major TV watcher, but whenever I do sit down and watch a programme, you can more or less guaruntee the almost every other advert will be an xbox advert. It's so irritating. Sony definately need more ads.

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sicomatic
Monday, January 12, 2009 @ 9:05:39 AM
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Over the pond in the UK i am fed up seeing family fun adverts for the Wii and all multiplatform games advertised by Xbox and nothing on the PS3. Xbox has done well here i believe largely due to their prime-time advertising.

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Robochic
Monday, January 12, 2009 @ 9:08:02 AM
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I do my fair share of watching tv, i do see alot of ads for Resistance 2 and one where it's not just one particular game but all the new Ps3 exclusive games. I think they will start advertising more, but i see more advertising for Sony products in store and on the streets at least here in Canada. M$ has always over advertised and i find it completely annoying they do pushy advertising. also Sony has a lot of Word of mouth advertising then any other company. I know for sure i always see someone with a PSP on the bus and people will ask that person how they like it, to me thats stronger advertising then putting something on the tv. Now im from canada so i am unsure what types of adversting work in different parts of the world, i just know from experience and studying advertising in college that word of mouth is the strongest way to get peoples attention.

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shadowpal2
Monday, January 12, 2009 @ 10:08:14 AM
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Has anyone seen a KZ 2 ad yet??? No, huh?

And they expect KZ 2 to surpass or equal sales of MGS 4 - WOW Sony...seriously WOW!!!

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Aftab
Monday, January 12, 2009 @ 10:30:27 AM
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I've heard plenty say that Sony can't afford to undermarket. I don't watch much TV, but I wonder if Sony can afford to at all. I mean they've spent a pretty coin on promoting Bluray in the industry, and alot on the ps3 alone, and the company has been going through economic straits. In comparison, I wonder how well a company like Nintendo markets themselves on prime time TV. Microsoft, on the other hand can afford to overshoot their xbox budget by a couple billion, and hardly feel a thing.

Last edited by Aftab on 1/12/2009 10:34:50 AM

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bebestorm
Monday, January 12, 2009 @ 10:31:39 AM
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Most of you summed up my thoughts on Sony's advertising! One simple thing Sony could do also is list every game coming to the system. Generally when ppl are interested in a product where do you go? You head straight to the product website.

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karneli lll
Monday, January 12, 2009 @ 11:05:09 AM

Umm...in a perfect world yes,but here on earth people ask gamers and some people decide to go to a local gamestop to try and get more info.

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WorldEndsWithMe
Monday, January 12, 2009 @ 12:43:21 PM
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That commercial for that party game, (see I don't even remember what its called) with the buzzers and whatnot. That commercial is stupid, they aren't gonna get the Wii lovers so just focus the money on the real games GAH!

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city96
Monday, January 12, 2009 @ 1:02:45 PM
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Totaly agree. there are a couple of ads for LBP and PSP3000

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LCF
Monday, January 12, 2009 @ 1:54:35 PM
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Sony needs to make a commerical that is plain and simple and right to the point.Dont add flash or loud music,just right to the point.List all that the PS3 can do on the screen,while in the background list all the games behind it while circling the PS3.Simple and to the point.It's cheap,gets the message out and parents wont be turned off by the flash.Have it start out by saying "Please allow me to introduce you to the Playstation 3!"

Last edited by LCF on 1/12/2009 1:59:00 PM

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cell9899
Monday, January 12, 2009 @ 2:23:01 PM
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I hate that Microsoft advertises MultiPlat games as if they were 360 exclusives. Has anyone seen those Rock band commercials? they make it seem as if the only way to play it is on 360. Same with Fallout 3, and GAT4

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Fane1024
Friday, January 16, 2009 @ 3:44:38 PM

Sony occasionally does this as well, though not as often (and usually for lesser games).

I personally can't stand it regardless. If a game is multi-platform, it should say so in the ads.

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MetalHead09
Monday, January 12, 2009 @ 2:50:05 PM
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yea man, i wanna see a killzone mountain dew can.

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BikerSaint
Monday, January 12, 2009 @ 7:46:01 PM
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Dear Sony President,
I've been "shock'ed & awe'ed" by the total lack of an PS3 advertising department in 2008.

So now I'm now stepping in as your very first "1-man head-advertising and strategist"!!

Also, please be aware that my new PS3 12-step program shall commence "IMMEDIATELY"!!!!

1st ad:
A 60 second TV spot(all-channels)for the PS3 showing it as a full-service "GAMING" machine, including all of it's raw gaming power, uses & all the extra freebie perks that come with it!

2nd ad"
60 seconds ALL about the game, LBP, including snippets of everything in it!

3rd ad:
60 second spot all about PS3's "BLU-RAY PLAYER", & everything it can do, including up-converting of regular DVD collections too!

4th ad:
60 second spot all about KILLZONE2!

5th ad:
60 second ad all about RESISTANCE2!

6th ad:
Begin running ad #1 again!

7th ad:
Begin running ad #2 again!

8th ad:
Begin running ad #3 again!

9th ad:
Begin running ad #6 again!

10th ad:
Begin running ad #1 again!

11th ad:
Begin running ad #3 again!

12th ad:
Run a collage of all ads, # 1 thru #6!

These ads will play every 2 hours on ALL networks for a 4-month duration.

Also, near the end of each duration, the ads for each separate games, shall be updated to all new PS3 games that's either coming out, or is about to, in the upcoming 4-month cycle.

Also, after each new game has been selling for the period of 6 months, I will then bundle that game with a PS3, in order to jump-start PS3 console sales even more.

Also, since we're making most of our money on the sale of software, I am ordering the price reduction of the PS3 by $75, and that should boost software sale by at least 500 percent.

Please don't fret none about me naming my own salary Mr. Sony President.
None asked for, and no juicy "golden parachute" deal for me afterwards either.
Just drop me a few nice words of thanks, and an old refurbished 60gb b/c-chip PS3 with a newly installed 500GB hard drive, plus the complete library of PS3 games, including all future titles too, and that will do just fine thanks.

Respects,
Bikersaint

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Dingodial
Monday, January 12, 2009 @ 8:21:08 PM
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What I hate is that their commercials give playstation fanboys a lot of information but they are almost impossible for everyone else to understand. Take the PS3 "Only On" TV spots for example. When they used to come on TV they made perfect sense to me but when one of my friends (who doesn't own any kind of playstaion) saw them he would throw his hands up and say, "Those are the dumbest commercials. They make no sense and they tell nothing about PS3".

It's like the new Geicko commercial where the lizard's lawyer is sitting at the desk and talking about how the lizard should talk more about what a reliable insurance company Geicko is instead of saying random stuff. Sony should follow the same instruction as well and they should give out all the good facts about PS3 (like how M$ does with xbox 360 since nobody would waste their money on a 360 if M$ told all the bad things about it). Maybe Sony could advertise the multi-platform games as well (like guitar hero or COD4&5) instead of just advertising the exclusives.

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ps92117
Monday, January 12, 2009 @ 8:37:40 PM
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i am more in favor of separately advertising games, so if they r gonna start now make adds exclusively for kz2 , then later gow3, gt5 , mag and versus. u can make an ad bout infamous and heavy rain but most then likely those won't push much. i think it be a good idea to ad wkc those probably will atract same audience as lbp.

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cadpig
Monday, January 12, 2009 @ 8:49:28 PM
Reply

A large Ad push by sony...Would be just what the doctor ordered!!!!

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Deleted User
Wednesday, January 14, 2009 @ 2:22:31 AM
Reply

Oh god.

Does anyone else put a much spin as Sony? Its fans..

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PS3_Wizard
Wednesday, January 14, 2009 @ 9:21:58 AM

say what?

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Fane1024
Friday, January 16, 2009 @ 3:49:16 PM

Ben, this is also a fine example of irony.

A Microsoft supporter accusing Sony of excessive spin. That's frickin' hilarious.

...and the 360's failure rate is within industry standards. Yeah, no spin there.

Oh, and Vista's a success.

Last edited by Fane1024 on 1/16/2009 3:51:59 PM

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NetheRealm
Sunday, January 18, 2009 @ 9:33:27 PM
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Since Sony lost 1.1 billion dollars last year their 1st loss in 14 years (according to XPlay). They realy should start selling those hot Playstation Network T-Shirts featured in the ads on the PStore. $20 a T-Shirt could add up. I'd buy one they look cool.

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NetheRealm
Sunday, January 18, 2009 @ 10:00:51 PM
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Plus the t-shirts would be walking advertisements paid for by us.

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PaiNT_kinG
Monday, January 19, 2009 @ 9:07:15 AM
Reply

ps/sony does have bad advertising,OMG(ps3 owner)

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Attention Sony: Let Me Introduce You To The Concept Of Advertising

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