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Sony Takes PS3 To Hollywood

Sony is seeking star power to give their upcoming PS3 a little push, and last night, they unveiled the new system to Hollywood's elite.

Big names like Chris Rock and Lindsay Lohan were on hand at "a Beverly Hills landmark" where Sony showcased the PS3's "unparalleled gaming experience," a wide variety of cross-media functionality, and the overall capabilities of the next-gen console.

At this invite-only event, David Arquette and Nick Cannon got a chance to play PS3 titles, Resistance: Fall of Man, Genji: Days of the Blade, and NBA 07. The games are designed to demonstrate a high-def gaming experience (possible thanks to the Cell Broadband Engine), and the graphical capacity of the Blu-Ray Disc.

James Franco and Jamie-Lynn Sigler checked out the Blu-Ray version of Sony's "Talladega Nights: The Ballad of Ricky Bobby." Christina Milian and Nicky Hilton viewed the PS3's ability to browse the Internet, rip music, store and display photos, and upload digital videos. And finally, to celebrate the launch of the "future of entertainment," Diddy gave a special performance to the crowd, which also included other stars like Paris Hilton and Nicole Richie.

As we're all well aware, the PS3 launches in North America next Friday, November 17. Don't you want to play what the celebrities play?

11/9/2006 Ben Dutka

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