Killzone 2 Gold, Ads "Everywhere"

You know, we get the sneaking suspicion that somebody over at Sony is carefully watching PSX Extreme. It's like, part of some random programmer's job, or something. You may recall our recent article regarding Sony's lack of advertising and marketing, and lo and behold, Sony assures everyone that Killzone 2 will most certainly be known the world over.

Okay, we know it didn't have anything to do with us, but it's still good to hear. In a recent post over at the official PlayStation blog, where SCEA Santa Monica Associate Producer Mike Graham confirms that Killzone 2 has gone Gold, a follow-up comment has gotten some attention. Graham further confirms the existence of Trophies (which we already knew), and then says, "And I can also say that you will be seeing Killzone 2 ads everywhere very soon. Our Marketing guys have been working their tail off." HA! Oh no, we're not being skeptical, we just love the idea of Sony actually promoting a huge title like Guerilla's massive blockbuster. The news that the game has gone Gold and is now ready and rarin' to go for February 27 is good enough, but we can't wait to see those ads. Thing is, we didn't really see enough of them for Metal Gear Solid 4: Guns of the Patriots, LittleBigPlanet and Resistance 2 (the PS3's exclusive power trio of 2008), and it was very disappointing. We said Sony can't make that same mistake in the near future, especially where KZ2 is concerned.

And thankfully, it appears they won't. Let's hope the ad blitz starts within the next few weeks, and you won't be able to avoid mention of the name throughout the next month. Seriously. We normally don't like getting pounded over the head with ads, but it'd be a novelty for a PS3 game, right?

Related Game(s): Killzone 2

1/22/2009 Ben Dutka

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Comments (66 posts)

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tramp
Thursday, January 22, 2009 @ 3:22:48 PM
Reply

good to see them backing their big hitters once again.

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PS3_Wizard
Friday, January 23, 2009 @ 8:42:42 AM

Yeah but it reminds me of how hard they backed HAZE. Atleast once every hour or so I saw a commercial for it. And look how much of a failure that game was...

Now don't get me wrong. I know that Killzone is gonna crush, just by hearing all the positive reviews and hearing some community members on here in the beta.

I'm just taking this with plenty of salt...

Last edited by PS3_Wizard on 1/23/2009 8:43:01 AM

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pavlovic
Thursday, January 22, 2009 @ 3:27:02 PM
Reply

In Mexico Sony only advertises the PS3 on billboards, while MS has a ton of TV spots for the 360, Halo 3, Gears 2, Fable II and even Viva Piñata.

Well, in Mexico we have PSN since a couple of months ago...

We would love to see more advertising

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chuygr35
Thursday, January 22, 2009 @ 3:28:24 PM
Reply

Hopefully they buy many adv slot during the Super bowl!!!!!

4 up, 0 down

cheng
Thursday, January 22, 2009 @ 3:29:32 PM
Reply

FINALLY,ABOUT F****ING TIME!!!! sorry i know i need some video game's anger management...¬_¬...

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hald
Thursday, January 22, 2009 @ 3:30:26 PM
Reply

Yes yes yes. . :) There you go Sony. Seems like they've read your editorial, Ben?
I'm looking forward to see those ads!! :)

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inkme101
Thursday, January 22, 2009 @ 3:32:39 PM
Reply

superbowl would be a great chance for them to advertise but who knows? i've yet to be impressed with sonys advertising efforts thus far. with the exception of the playstation 9 ads back when they were pushing the ps2. those were pretty cool. hopefully they'll stick to their guns and advertise the piss out of KZ2.

2 up, 0 down

BlinkBoy
Thursday, January 22, 2009 @ 3:34:59 PM
Reply

Well if they are going to focus more on pushing software this is absolutely needed.

Already pre-ordered the game myself.

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Scarecrow
Thursday, January 22, 2009 @ 3:46:07 PM
Reply

Aye aye beautiful!
Advertising matters!

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inkme101
Thursday, January 22, 2009 @ 3:49:37 PM
Reply

i preordered it myself. but id like to see people that dont read all the internet hype to get a crack at it.

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SmileyGrenades
Thursday, January 22, 2009 @ 4:00:43 PM
Reply

Anyone here remember those AMAZING psx ads back in the day? Mainly the Crash Bandicoot ones? Those were great, and even if Sony doesn't focus as much on advertising as their competition nowadays, I think at least the ones the DO release should be classic material I know the PS platform for. Even if they're few.

2 up, 0 down

coverton341
Thursday, January 22, 2009 @ 5:04:33 PM

I was jsut thinking about the old commercials with the guy in the Crash suit those were great.

2 up, 0 down

King James
Thursday, January 22, 2009 @ 6:15:02 PM

Found an old Crash commerical

http://www.youtube.com/watch?v=mTi5EaocGaY

That guy in the Crash suit was great. It rivaled that old Super Smash Bros. commercial. I wonder if youtube has any of those old ads. I found some old PSP ads. Those were weird, a lil' offensive, but entertaining as hell.

PSP Ad Quote:

"PSP, Hellz Yea."

Last edited by King James on 1/22/2009 6:17:38 PM

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Scarecrow
Thursday, January 22, 2009 @ 9:47:35 PM

The Crash commercials were the best!!!

I also loved the Metal Gear Solid 1 commercial with the army training :D

But yeah ps1 had some great commercials

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Orvisman
Friday, January 23, 2009 @ 9:21:17 AM

Yep. Both the PSX and PS2 had great advertising.

PS3? Not so much... so far.

Sony really needs to fire its ad agency.

Sony should have had way more advertising for R2 and LBP. If they advertised them properly, especially R2, those two games would have sold more copies during the holidays.

Hopefully Sony's idea of "tons" of advertising is not akin to the R2 and LBP campaigns, which could have been more encompassing.

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JPBooch
Thursday, January 22, 2009 @ 4:07:27 PM
Reply

If its gone gold more than a month before its release why dont they move the ship date up?

1 up, 0 down

Troy Powers
Thursday, January 22, 2009 @ 4:21:41 PM

Hopefully to give time for proper advertisement.

2 up, 0 down

SPS3
Thursday, January 22, 2009 @ 4:22:35 PM
Reply

Bout time they stepped up to the plate. Its kinda like they are scared to promote their own games! If they would advertise, their sales might have been up to par with Microsofts!

1 up, 0 down

MetalHead09
Thursday, January 22, 2009 @ 4:30:37 PM
Reply

its about time. id love to see a killzone2 mountain dew can lol but i guess thats pushing it. i remember when you used to see tons of playstation ads all the time.

i got one of our churchs cds finally and it sounds great!! listened to it like 4 times already.

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coverton341
Thursday, January 22, 2009 @ 5:07:19 PM

I get the top part of the comment but in regards to the bottom:

WHAT???

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MetalHead09
Thursday, January 22, 2009 @ 6:34:11 PM

lol sorry im just a little excited that i finally got one. our church worship team cut a cd and it sounds great. they have done a couple in the past but this one is by far the better production than the others.

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Akuma07
Thursday, January 22, 2009 @ 8:07:20 PM

dont ever mention the word church here again.....

and wait...WHAT?!?! worship team?!?!?!?!?!

hey isnt all that heavy metal stuff against your "god"?

Last edited by Akuma07 on 1/22/2009 8:08:04 PM

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MetalHead09
Thursday, January 22, 2009 @ 9:08:17 PM

@akuma, i can mention church if i want to, its called freedom of speach buddy. and no not all heavy metal is against God. there are tons of great christian metal bands out there. rob rock, narnia, divinfire, acoustic torment, seventh avenue are just a few. if a bands lyrics are against God then i just dont listen to them.

you never heard of a "worship team" before? simply its the band at my church that plays on stage and leads the church in praise and worship thats all.

Last edited by MetalHead09 on 1/22/2009 9:10:37 PM

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Wage SLAVES
Friday, January 23, 2009 @ 4:00:15 AM

@MetalHead09

Thats cool MetalHead, a lot of people are Zeitgeist followers and way to eager to jump at stuff like that as fact. No biggie. Im not too religious but it is HARD to explain the prophecies of some spiritual people. Props for wearing it on your sleeve.

Have you ever heard of August Burns Red or As I Lay Dying? Those are kick ass Christian bands.

Last edited by Wage SLAVES on 1/23/2009 4:07:15 AM

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MetalHead09
Saturday, January 24, 2009 @ 4:58:44 PM

yea ive headr of them but they were more rockish right? i like pure hard metal yuh know?

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Wage SLAVES
Saturday, January 24, 2009 @ 10:47:02 PM

Yeah, they are more the hardcore type. There is so many sub genres of Rock nowadays...theyre worth the listen though, if you happen to like breakdowns.

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MetalHead09
Saturday, January 24, 2009 @ 11:36:44 PM

ill give them an rea sometime. im lovin this cd, im more into it than i thought i was gonna be.

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Douchebaguette
Thursday, January 22, 2009 @ 4:52:01 PM
Reply

It was me. I am Sony's spy.

Seriously though, it is awesome. I best be seeing those TV ads, Sony. MANY of them.

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coverton341
Thursday, January 22, 2009 @ 5:06:19 PM

TV, Magazine, radio, and billboards. Hell buy a damn blimp and plaster K2 all over the mother. Just get the word out on this and all the good titles coming out in the near future and beyond.

1 up, 0 down

Itdoesntmatter
Thursday, January 22, 2009 @ 5:02:02 PM
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I volunteer to be a walking billboard through times square....I can go back and forth all day till the 27th

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NoSmokingBandit
Thursday, January 22, 2009 @ 5:08:25 PM
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As long as its not one of the retarded uber-artsy commercials i think it will do well. Give us a commercial that gets us pumped up, make us energized, come on Sony!

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Naga
Thursday, January 22, 2009 @ 5:17:13 PM
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Advertise at a Manchester United home game it's perfect lol

Spam the Internets Guerilla!!!

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Kingharris
Thursday, January 22, 2009 @ 5:30:19 PM
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Finally in the UK Xbox has stopped their 4 Month Ad Campaign. Time to get the Sony guns out now! HAHA..

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King James
Thursday, January 22, 2009 @ 5:41:29 PM
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I'd love to see how many ads we are gonna see. I wonder will they do big signs like that big-ass R2 sign in L.A. back in October.

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inkme101
Thursday, January 22, 2009 @ 5:45:40 PM
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for a free copy i would shave my head tattoo a helghan soldier on the back and streak across the field at the superbowl just to insure some sure to be seen advertisement.lol. but seriously get at me sony if your interested.lolz

Last edited by inkme101 on 1/22/2009 5:47:26 PM

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King James
Thursday, January 22, 2009 @ 6:10:16 PM

lol...Would it be worth the jail time?

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Akuma07
Thursday, January 22, 2009 @ 8:09:55 PM

let me play the game in my cell. and you could put me in for life. =D

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ps92117
Thursday, January 22, 2009 @ 5:56:56 PM
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Hopefully by ads they mean tv, lots of them. don't think billboards will do much, and as for superbowl is that the right audience.

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ps92117
Thursday, January 22, 2009 @ 8:28:15 PM

nvr mind superbowl seems like good idea

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Blaiyan
Thursday, January 22, 2009 @ 6:30:02 PM
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I'll believe it when I see them. I want to see ads all over tv.

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inkme101
Thursday, January 22, 2009 @ 6:30:15 PM
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i love football i love video games i am sure there are many like me. plus im sure there are many people out there that watch the superbowl just 4 the great commercials. and yes it'd be worth the jail just say “ yeah i'm that guy ” lol

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Break_The_Mould
Thursday, January 22, 2009 @ 6:30:40 PM
Reply

yup, I hope they're talking tv ads too,
or they might opt to duck out like they did with resistance 2 by having most of the commercials in cinemas, what was that about??
It better be a kickass commercial too, that makes you wanna go out and beat (shoot?) the crap outta something! lool

Last edited by Break_The_Mould on 1/22/2009 6:35:46 PM

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Wage SLAVES
Friday, January 23, 2009 @ 1:23:50 AM

NIIICE pic!!!

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mastiffchild
Thursday, January 22, 2009 @ 6:43:03 PM
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Forgive me for not getting excited but weren't Sony saying just today that after the huge losses the whole Co made last year that they were cutting right back in many areas-and the first mentioned was ads and marketing!!

I'll believe this when/if I see it. I cabnnot remember ONE showing of the r2 ads on English TV(if I hadbn't seen them on YouTube I may have thought they were BS), can remember seeing one ad ONCE for MGS4 on TV and IIRC three or four for LBP(after release when MS were hurling Gears2 ads every break AND making out Dead Space, TR, PoP and Farcry2 were 360 only releases AND those bloody Lips Ads every two and a half seconds)so if they plan to save cash on marketing chaps don't be shocked toget the call as sandwich board men OR asking if you'd seriously have your hair "Killzoned".I honestly fal to grasp how they could do less personally.
Now they're sayingf they WILL advrtise KZ2 because it's aleady selling pretty well? Of course that's a fine "drive the point home" campaign tactic but does that tell us that R", LBP, MGS4 et al weren't selling enough so got no support? Might it not have shifted some units Sony?
So I'm baffled. They finally admit to needing to advertise games yet another suit at the same time is issuing a satement saying the ads must be scaled back? Oh Sony, with these crazy mixed messages you are spoiling us. Then again here in SCEE territory we're told of a magical game-SF2HDTR they says its called-but depite being assured of it's existence by our friends from Japan , The US and everywhere else we can't see it! Even our 360 using mates in our continent claim to have played the mysterious release!
So forgive me if I don't want to jump onboard the "everythings sensible in Sony's business plan" train just yet-cos they don't half tell me some rubbish at times.

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LCF
Thursday, January 22, 2009 @ 7:04:30 PM
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Sony going to be very careful about pushing a very violent game on the market.Remember you can snipe a head clean off in this game.I'm not a big fan of Spike T.V, but you'll prolly see most ads for it there.

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inkme101
Thursday, January 22, 2009 @ 7:08:44 PM
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it's entirely possible that sony may sleep on the chance to advertise the hell out of it but it would not be in their best interest though. if they stray from the artsy fartsy crap and show a cutscene and some gameplay followed by KILLZONE 2 title screen. then i believe it would generate a whole new kind of hype for the masses and give it a chance to move alot of software and potentially a lot of consoles. just stick to the basics i say. {KISS} {keep it simple stupid}

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Banky A
Thursday, January 22, 2009 @ 7:20:45 PM
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Sweet.

It was just revealed that the Australian release date is 26th of February (ahead of the US!). And that's good because I'm from NZ and we should be getting the same date!

>=]

Not to mention the time zone differences.. xD haha

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Fabi
Thursday, January 22, 2009 @ 7:26:11 PM
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I do remember seeing the article about their lack of ads on the Playstation blog, so they are reading your articles.

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realmadpuppy
Thursday, January 22, 2009 @ 7:42:05 PM
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I don't know, Where I live there was a Resistance 2 commercial every 20 min on almost every channel.

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inkme101
Thursday, January 22, 2009 @ 7:56:16 PM
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the resistance 2 commercials were few and far between i thought, and also had very little to do with resistance 2. i.e. kid walking around a rock. lol but i did see a hell of alot of LBP ads on tv all day every day. i thought.

Last edited by inkme101 on 1/22/2009 7:59:47 PM

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Enfildate
Thursday, January 22, 2009 @ 8:04:27 PM
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i know a way that sony can advertise. CHEAP. Send a guy to the white house with a bomb and make him demand the media for killzone 2. That is crap loads of attention. Or make a guy in a killzone 2 clothing run through new york with no pants on. YES!

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Akuma07
Thursday, January 22, 2009 @ 8:13:29 PM

yeah, and the game would also immediately be pulled from the market, and never released.

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Robochic
Thursday, January 22, 2009 @ 8:06:17 PM
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I think it really depends on what country,state/province you live in. i live in ontario canada and i barely even see M$/sony ads i see more nintendo ads, but my one friend lives in michigan and see's alot of M$ ads and few sony ads. When it comes to tv i may just be watching the wrong channels.

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Akuma07
Thursday, January 22, 2009 @ 8:14:27 PM
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the fact that its KILLZONE "2" mite get some people saying "oh well its a sequel so im not gona play it, because you have to play the first one"

pushing the idea that the first game doesnt really matter, should be a part of the ad campaign.

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ec0li
Thursday, January 22, 2009 @ 8:34:44 PM
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Did they announce any 12 midnight type sales promotions for this? That usually gets some early buzz started.

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AceTatsujin
Thursday, January 22, 2009 @ 9:00:21 PM
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SWEET PSX. BEN AND ARNOLD, GOOD JOB! Seriously. Thanks for mentioning things that ought to be done. Awesome job guys!

And Sony, great job! Promote the damn game. I want tons of people to purhcase and play the game because I am going to play this motha freaking game like NO TOMORROW!

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somethingrandom
Thursday, January 22, 2009 @ 9:19:04 PM
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Your f'ing kidding right? Sony is actually informing the regular 'ol consumer? No f'ing way. I thought Sony would go out of business before I'd see that (slight exaggeration).

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jdt1981
Thursday, January 22, 2009 @ 9:33:32 PM
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About time Sony gets serious about advertising their big releases... We saw MGS4, Uncharted, LBP and Resistance 2 come out with hardly any advertising. I want to see KZ2 advertising that rivals what we saw with halo 3. Ads all over tv, radio, magazines, websites, a KZ2 Mountain Dew can,etc. Sony should also bribe game critics with awesome PS3/KZ2 swag like M$ did with halo 3... J/K. ;)

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cegmp
Thursday, January 22, 2009 @ 10:17:47 PM
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Good news! I hope things will pick up for them! Though I doubt any Playstation ads would be seen here.

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jerocarson
Thursday, January 22, 2009 @ 11:21:48 PM
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it easier said than done.
i am confident that Sony will screw this up.

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PS3_Wizard
Friday, January 23, 2009 @ 8:54:01 AM
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I doubt they'll screw it up. Remember the whole "Restructuring Plan"? This could be the start of a new advertising burst from Sony.

Just incase Sony really is reading our posts, take my advice Mr. or Mrs. Sony worker:

In order to get your point across, you absolutely HAVE to get your ads into the super bowl. And maybe even during the America's Best Dance Crew and American Idol shows.

Or if you want to save some cash, you could pay homeless people in all the major cities to grafitti it all over the place.

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vicious54
Friday, January 23, 2009 @ 8:59:26 AM
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Finally deciding to put their money into it. The only thing that would be really exciting during the superbowl would be some KZ2 ads.

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rell
Friday, January 23, 2009 @ 1:53:53 PM
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come on sony promote the ps3 more so it will sale more don't get lazy sony and forget about your customers.

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city96
Friday, January 23, 2009 @ 4:03:47 PM
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Sony need to advertise MAG, LBP, GT5 and uncharted which is awesome they should still advertise PSP

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bamf
Saturday, January 24, 2009 @ 9:26:02 AM
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TV was dominated by 360 TV ads in the last quarter of 2008, while I saw the odd LBP ad. Sony needs to up this for the future even for 3rd party, because M$ shown alot of 3rd part games for their console with the £129 arcade, making the 360 seem cheap and having all these games.

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shaydey77
Sunday, January 25, 2009 @ 2:01:35 PM
Reply

I bet we I wont see more than 2 ads tops! If i do i shall apologise. First time i hope i have to apologize!!!

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