Killzone 2 Gold, Ads "Everywhere"
You know, we get the sneaking suspicion that somebody over at Sony is carefully watching PSX Extreme. It's like, part of some random programmer's job, or something. You may recall our recent article regarding Sony's lack of advertising and marketing, and lo and behold, Sony assures everyone that Killzone 2 will most certainly be known the world over.
Okay, we know it didn't have anything to do with us, but it's still good to hear. In a recent post over at the official PlayStation blog, where SCEA Santa Monica Associate Producer Mike Graham confirms that Killzone 2 has gone Gold, a follow-up comment has gotten some attention. Graham further confirms the existence of Trophies (which we already knew), and then says, "And I can also say that you will be seeing Killzone 2 ads everywhere very soon. Our Marketing guys have been working their tail off." HA! Oh no, we're not being skeptical, we just love the idea of Sony actually promoting a huge title like Guerilla's massive blockbuster. The news that the game has gone Gold and is now ready and rarin' to go for February 27 is good enough, but we can't wait to see those ads. Thing is, we didn't really see enough of them for Metal Gear Solid 4: Guns of the Patriots, LittleBigPlanet and Resistance 2 (the PS3's exclusive power trio of 2008), and it was very disappointing. We said Sony can't make that same mistake in the near future, especially where KZ2 is concerned.
And thankfully, it appears they won't. Let's hope the ad blitz starts within the next few weeks, and you won't be able to avoid mention of the name throughout the next month. Seriously. We normally don't like getting pounded over the head with ads, but it'd be a novelty for a PS3 game, right?
Related Game(s): Killzone 2
1/22/2009 Ben Dutka