PS3 News: Sony Sticks To PS3 Pricing And Shipment Targets - PS3 News

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Sony Sticks To PS3 Pricing And Shipment Targets

Some people may have expected more in the way of price alterations in the console wars, but things seem to be staying pretty constant. Microsoft has stated numerous times that they have no intention of dropping the price of the Xbox 360, and Nintendo already has the cheapest console (by far), and a price drop would be quite arbitrary at this point. To add to the consistency, Sony stands firm on its stance: either PS3 model "is a fantastic value for customers."

Once Sony dropped the price of the 20GB PS3 in Japan, some money-conscious consumers in the U.S. hoped to receive similar treatment. However, SCEA president Kaz Hirai has once again reinforced his previous claim:

"We are very comfortable with the pricing we have announced and have gotten tremendous support from retailers for that price point," Hirai told Reuters. "So it's full steam ahead with the pricing of $499 and $599."

The Sony president also said Sony isn't shying away from their target goal of shipping 2 million PS3s by the end of the year, and 4 million by March. These numbers were brought into question when SCEA vice-president Jack Tretton said, "the honest answer is [the figures are] more of a target. Clearly we've had some production issues."

Howeever, Hirai appears to be much more confident. "This is the goal we're working toward to deliver and hopefully exceed those numbers," he confirmed with Reuters.

In regards to the impending console war, Hirai says the battle doesn't really start until gamers are given a choice. "The real test comes when any other products are available in abundance so the consumer can walk into any retailer and pick up whatever console they want."

11/9/2006 Ben Dutka

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