Sony Plans PlayStation 3, Killzone 2 Marketing Blitz In UK
Sony has already overcome a great many obstacles with the PlayStation 3, but now it has two big ones left: lack of advertising and price. Well, the price drop is coming this year at some point, and Sony has already claimed that we'll start seeing Killzone 2 ads "everywhere". To drive that point home, it always helps to know just how much money they're dumping into this marketing campaign...
According to Spong, Sony plans to spend around £4 million promoting the PS3 (and PSP) in the UK in the next few months, and half of that is going to be used on one of its most anticipated games to date. That's right, they'll be tossing £2 million at Killzone 2, so when they said we'd be seeing KZ2 ads "everywhere," they really weren't lying. Of course, this statistic is for the UK and the preceding quote was from SCEA, but obviously, one can expect a worldwide marketing blitz for Guerilla's masterpiece. It has been a problem for Sony in the past, and as a direct example, we never saw anywhere near enough ads for the likes of Metal Gear Solid 4: Guns of the Patriots, Resistance 2 and LittleBigPlanet in 2008. We all knew they couldn't possibly drop the ball in the month of February. KZ2 launches on February 27, and based on what we've seen and heard of the game so far, it could be a legitimate system seller. But in order for people to become interested, they need to actually see it, right?
Right. So here come the ads, and if Sony is spending that much money on one blockbuster, they must be willing to spend on upcoming blockbusters. This is the philosophy they're going to have to adopt and so far in 2009, it appears they're finally getting the picture.
Related Game(s): Killzone 2
1/29/2009 Ben Dutka