Sony: No Immediate PS3 Price Cut Due To Economic Downturn
Price is always a concern when talking about the PlayStation 3, and even though analysts are predicting a price cut some time this year, Sony admits that they will probably always have the most expensive console.
In a recent Eurogamer interview, SCEE's David Reeves said that although there's the possibility of a price drop at some point in the near future, they have no plans for an immediate cut "due to the current economic downturn." Eurogamer than asked if Reeves thought the PS3 would always be the priciest system out there, and he replied:
"I think it will, yes. I'm not saying there are going to be any price cuts at all in the short term or the medium term. I'm not saying we don't need to do it - we are expensive. It is possible that as the cost [of manufacturing] comes down, we will be able to do it.
But we're protecting ourselves with a very hard shell to get through the next one or two years of an economic situation. If you're experienced, you know you have to go into that mode - it's like being an armadillo. You have to be hard, and then you will come out when the sun comes out."
This is very similar to the stance many companies are taking these days, and it does make a great deal of sense. Furthermore, most analysts believe that when Sony does drop the price of the PS3, Microsoft will quickly follow suit and slash another $50 off the Xbox 360 to remain cheaper. But Reeves, along with other industry insiders, believes they can push through the upcoming months and enjoy another big surge later in 2009. Reeves finished-
"If, as an industry, we can get through the next six to seven months, we're going to find a massive uplift in September and October. I'm very optimistic about it."
1/30/2009 Ben Dutka