Sony Remains Firm: "Definitely No PS3 Price Drop" Planned
We have to make this unfortunate clarification again, because we're already starting to see questions in our inbox based on recent news that a PlayStation 3 price drop may be closer than expected.
The most recent evidence comes from Janco Partners' analyst Mike Hickey, who said a $299 PS3 price tag could be included in a big Sony announcement a few days from now. In the note, shown by GamesIndustry.biz, Hickey writes-
"...recent channel checks indicate increased speculation for a PS3 price cut announcement from Sony in the next couple of days." Sony's been avoiding a price drop on its PS3 hardware, instead focusing on trying to turn the PS3 business into a profitable one. However, with hardware sales for the console floundering, most industry pundits believe Sony has little choice if it wishes to stay competitive with Microsoft and Nintendo."
However, a new update from SCE has confirmed that Sony "definitely has no plans" to issue a price drop for the machine any time soon. The representative repeated what many journalists have already heard; that the PS3 is on track to hit the company's goal of 10 million units sold for the fiscal year. Also, they like to say it's more about the "games, content and services (PSN)" than it is about the price, and one has to admit, they have a point. Furthermore, with the recession, it can be difficult to cut prices, especially when you're still losing money on a particular product at its current price point.
2/24/2009 Ben Dutka