NPD Group: Gamers Are Primed For Next-Gen
Well, it's confirmed: there are plenty of people out there who love their games.
According to a report entitled, "Next Generation Purchase Intent," released by the NPD Group, there is a significant portion of the gaming population that will purchase next-gen systems "as soon as they become available." Considered as "heavy gamers," these are the fans who spend the most time and money on gaming, and of course, are the most likely to be early adopters of next-gen hardware.
Of the many alluring features included in the next generation, the most popular was "appealing game titles," as 87% of those polled placed it as the #1 determining factor. Backwards compatibility came in second at 68%. Perhaps a bit surprisingly, the price simply isn't as big a deal to these consumers as initially believed.
"Price is definitely a factor, but not as much as is content," said Anita Frazier of the NPD group. "I've long been a believer that it isn't any particular technical capability that will win this next console battle. The story continues to be content."
The rest of the report finds that over 40% of "Infrequent," "Secondary," and "Prefer Portable" gamers are also interested in next-gen consoles. As for the "heavy gamers," they have a bit more interest in the Nintendo Wii (79%) than the PS3 (70%), but for those who only plan to buy one next-gen system, the vast majority select the PS3.
16,670 consumers provided the collected data between July 11 and July 28 via online survey.
11/13/2006 Ben Dutka