Sony Amps Up Advertising Campaign?
We've been saying it for a loooong time, haven't we, fellow PSXEers? Haven't we consistently asked Sony to kick up their marketing efforts concerning the PlayStation 3 and exclusive titles? Haven't we all agreed that - along with a price drop - is the last major hurdle facing Sony in this generation? Well...perhaps they heard us.
Has anyone noticed that Sony ads have started to become more frequent, and more importantly, placed in ideal time slots? A posting at N4G turned our attention to GamingFront.net, and as we read the article, the last week kinda came flooding back to us. As noted in that update, Sony has evidently ratcheted things up a notch and produced commercials for the PS3, Killzone 2, and the freshly released MLB 09: The Show (hyped as being "the most realistic baseball game ever," and we might actually have to agree). Best of all, these ads seem to be popping up during primetime television hours, and for the first time in weeks, we see that The Show actually has equal or greater promotion than the competing MLB 2K9. All of this means Sony may have finally cleared the aforementioned hurdle, and although we still think they could've done a much better job with Killzone 2, we can look towards a bright future...loaded with Sony/PS3 advertisements. Our only question is, has anyone noticed something similar, or is this merely a case of a few people accidentally noticing a few ads at opportune moments?
Well, either way, our seemingly age-old plea holds: if Sony would simply advertise their products more, they'd be in a better position. In the gaming public's eyes, it's an absolute necessity.
3/10/2009 Ben Dutka