PS3 News: EA CFO Expects Longer Console Lifespan, More Price Cuts - PS3 News

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EA CFO Expects Longer Console Lifespan, More Price Cuts

Everyone loves to consider when we might see the next generation of consoles, and analysts, journalists, and gamers all have their own opinions. Some say we'll see the next Xbox as early as 2011 while Sony continues to stand by their 10-year life cycle statement for the PlayStation 3. As for EA, they believe we shouldn't hold our breaths for new systems any time soon.

According to Gamasutra, EA's CFO Eric Brown says this current console cycle will definitely be longer than any previous cycles. He also says that we haven't seen the spike in growth just yet, as we need another round of price cuts before that happens. Brown spoke at a recent Wedbush Morgan Securities conference, and he made mention of the fact that he's not sure how much further the technology can advance:

"I myself am not quite sure where we go from here. There's just no broadly-available consumer viewing technology beyond HD. You have to be a PC technophile with an ultra high resolution monitor to get past that."

But with the online capabilities of the PS3 and 360 along with the ever-rising digital download market, there's all sorts of room for upward growth, and really, we're going to need a price cut to really prompt another flood of consumer interest. Brown points towards the PS1 and PS2; two consoles that sold nearly half their total number of lifetime sales when they reached their lowest price point ($99 and $149, respectively). "... We've seen one major price drop thus far in this console cycle; we feel that we have a long ways to go," said Brown. So, even though he's not sure where the technology will go, he's certain the console life span will be quite long.

3/12/2009 John Shepard

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Comments (27 posts)

Big_Boss
Thursday, March 12, 2009 @ 10:14:29 PM
Reply

That's good news. I don't want to see another console (PS4) till at least 2014.

Last edited by Big_Boss on 3/12/2009 10:14:58 PM

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Scarecrow
Thursday, March 12, 2009 @ 10:15:58 PM

Agree

Love your avatar.......

Last edited by Scarecrow on 3/12/2009 10:16:12 PM

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Victor321
Friday, March 13, 2009 @ 6:56:59 AM

I 100% agree with you bud.

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Orvisman
Friday, March 13, 2009 @ 10:11:34 AM

Agreed!

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Scarecrow
Thursday, March 12, 2009 @ 10:15:45 PM
Reply

ps3 needs a price cut.
Love the system to death, but it needs it.

The Wii? I could start loving it again if Nintendo makes an effort to make good games again.

360? It's almost as dead as the Wii going forward.

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Alienange
Thursday, March 12, 2009 @ 10:28:50 PM

Wii Music! Oh ... uh ... scratch that.

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Orvisman
Friday, March 13, 2009 @ 10:14:01 AM

@Scarecrow,

The Wii has some decent games this year:

HotD Overkill
Madworld
The Conduit
Punch Out!
Sin & Punishment 2 (YES!)

Five good games is not a hell of a lot, but it'll be enough to keep the dust off my Wii.

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Alienange
Thursday, March 12, 2009 @ 10:27:47 PM
Reply

I agree with this 100%. The focus will change from hardware to software. Kinda like books. Once we got the codex, there hasn't been much in the way of change. Now it's the content that matters. Which is why the Wii is so successful and yet so disappointing to the hard core crowd.

On a side note. Wii price hike in the UK? Ouch.

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EddPm6
Thursday, March 12, 2009 @ 10:31:15 PM
Reply

yeah 2014 would be minimum for me. And there is no way that a ps4 is comin soon cause i havent heard a thing about it. (heard about the cell CPU in '02) Plus the cell isnt even close to maxed out yet and neither is blu-ray.

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somethingrandom
Thursday, March 12, 2009 @ 10:44:02 PM

The Cell was actually produced in 2004. PS3 came over 2 years later.

Last edited by somethingrandom on 3/12/2009 10:44:45 PM

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bxshotboi
Thursday, March 12, 2009 @ 11:30:52 PM
Reply

well i really really dont want to see the ps4 until i finish college have kids and get married....the ps3 is basically a computer so y have to go and spend mad money again on a system that i believe will not be much different if they dont wait the expected life span or even raise the expected lifespan plus i already spent tons of money on my ps3 wit all the games so theres plenty of reasons to wait a long while until we see a new system

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godsman
Thursday, March 12, 2009 @ 11:32:14 PM
Reply

Nintendo is killing the gaming industry. The games are not called games anymore. Every time i see Wii Fit drop from the Top 10 sales in Japan, I laugh so hard. 299 is the sweet spot for PS3, we should see a good spike when that happens.

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Cpt_Geez
Friday, March 13, 2009 @ 12:07:20 AM
Reply

II just wonder how much farther can they push technology as we go forward. The ps4 will prolly arrive around 2012 though.

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Alienange
Friday, March 13, 2009 @ 5:36:16 AM

PS4 in under 3 years? Is you crazy? Never. Firmware 6.20 in 2012.

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Zubs
Friday, March 13, 2009 @ 4:58:43 AM
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No new PS4 till 2018.

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Karosso
Friday, March 13, 2009 @ 7:22:38 AM
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Finally someone voiced exactly what I have been thinking for a while now.
Every time I hear people say that in 2011 we should see the next XBox or PSX, I can't help but think it does not make any sense. these consoles have not yet reached their prime and there so much that can still be improved, especially with the PS3.
Will go out on a limb and say 2014...
By them we will have ultra definition TV :-)

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Tim Speed24
Friday, March 13, 2009 @ 7:32:18 AM
Reply

With the world economy the way it is, does this suprise anybody?

Sales would be pitiful for a new high-end more expensive game console right now.

And a price drop would promote more sales if the PS3 was brought down to the price of a Blu-ray player. 299USD.

L7 383T

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whooka
Friday, March 13, 2009 @ 7:41:23 AM
Reply

With the current state of the economy I can't see companies scrambling to start hardcore development on the next generation of consoles anytime soon. There's been alot of layoffs at both Sony and Microsoft and both took large profit losses this past year and while I'm not a fancy, big city console engineer I'd suspect the research/development/creation part of the hardware is the most expensive for the company as you need the smart folks around and with the hardware not actually on the market you've only got money going out at that point.

This will clearly work in Sony's favor who, as many others have pointed out, I suspect they have always been looking at the 'long game' as the PS3 is just getting started as far as developers starting to appreciate it more and pay it some mind and we all know we've only seen the tip of the 'berg as far as what that thing can do. I don't think they will need a new console in the marketplace as soon as MS will.

heh.

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robinhood2010
Friday, March 13, 2009 @ 7:53:35 AM
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X360 is built using old tech now, whereas the PS3 is more future-proof. I can see a new Xbox in the near future.

How pissed would you be if the PS3 had a 10 year life span, and you had been buying games for 10 years, to find the PS4 did not have backwards compatiability?

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CH1N00K
Friday, March 13, 2009 @ 8:59:24 AM
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Developers are just getting a handle on developing for the PS3 and people want to scrap it to make a new one? That doesn't make sense.

X-Box would have to make the new system Backwards compatible or else their customers would be choked over the fact that their system is obsolete already.

I could see Wii coming out with a new system since there seems to be a bit of a levelling off on the hype. They could remake the same system but with better graphics and games. But as many people have already said, Xbox and PS3 aren't competing against Nintendo anymore, It's in a league of its own.

I think it's too soon to be talking about new systems. You might see updated versions of the current ones(like bigger hard drives on PS3..oh wait, they're doing that already)

Now that people are starting to see the possibilities with Blu-ray (more space) and the Graphics of the PS3, Xbox MAY release an updated version of what they already have, but I don't see them releasing a whole new system.

Scrapping the current systems and abandoning your customers to bring out a new high priced machine doesn't make sense right now. In order to make it work they would have to support both systems for a while until the sales of the new system started picking up.

Last edited by CH1N00K on 3/13/2009 8:59:49 AM

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Robochic
Friday, March 13, 2009 @ 10:14:08 AM
Reply

@ch1nook

Completely agree with you, i see the PS3 lasting a long flip'n time look at the PS2 it's still going.
When it comes to the Xbox360 the future of that console i can see having major upgrades just to keep up with the technology that is already implemented into the PS3, i know people think sony is silly with their machine but look at it, it's a least technology wise ahead of the 360 and Wii.
The Wii in my mind is and always will be in a league of their own, but Nintendo has always been that way even when the first PS1 came out or the dreamcast, they have never got caught up in the "console wars". The Wii i can see having some changes to it but look nintendo does this look at the DSlite now after 3 years on the market the new DSi is comeing out which i am curious about. the Wii has never had mass appeal to hardcore gamers but if you're a gamer like me who likes to putt around on the Wii then it appeals to you. I only have 4 games but the games are so flip'n long i have tons of play and repeat play out of them.
I respect all the consoles and can't wait to see the future for all 3 of them.

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photo K
Friday, March 13, 2009 @ 11:19:35 AM
Reply

Like the article says, how much more advancement can it have at this point? I would wait for technology to advance broadly a bit more before hitting the market with an over-advanced system that consumers can not harness with outdated monitors or networks.

I hear 3D TV could possibly be the next big thing. With monitors that can display 3D viewing, would it be possible to bring the gamer more into the action?

Imagine playing and having bullets whizzing right by your head or a nade fly by. Maybe some shrapnel hits you, almost literally. What would the next technological milestone could we really experience. I know it will be amazing whatever it is.

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CH1N00K
Friday, March 13, 2009 @ 12:12:27 PM

Did you see the you tube video of the engineer that was doing some 3D work with a Wii? It was pretty basic but it's still doable.

It's funny how everyone in the late 80's and 90's we're pushing for Virtual Reality, and now instead of VR the next thing to aim for is 3D.I wonder what the next phase will be...

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photo K
Friday, March 13, 2009 @ 12:48:04 PM

I'll have to check it out, but seriously.. the wii??? they should use the ps3 as the default console.

I remember VR, that was a pretty sad attempt.

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ps92117
Friday, March 13, 2009 @ 2:03:42 PM
Reply

Yeah I want to see this competition go on for some time, I would suggest they come up with a new consel when leap in graphics is equivalent to ps2 ps3 one.

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WorldEndsWithMe
Friday, March 13, 2009 @ 5:54:51 PM
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Okay okay, I'll say what every one else wants to say. The 360 will be toast long before that. WAIT, on your flames, just a sec. We have reached a point where the games are getting too big and too good to be squeezed into a DVD9. Look what happened to GTAIV, a good game but so squeezed, so much missing. I tell no lies when I say that MS made people cut things out of their games so it could fit. But as we go forward, things gotta stop being cut. Games may be a business, but gamers won't be treated as such.

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sonic
Tuesday, March 17, 2009 @ 5:25:06 PM
Reply

I prefer this the best use of a PS3, but sadly not yet Astraeh

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