Sony: Developers Just Want The PS3 To Be Free
Analysts, journalists and gamers alike are all clamoring for a PlayStation 3 price drop, despite Sony's insistence that the machine is well worth the money, and they have no plans to issue a price reduction any time soon.
Janco Partners analyst Mike Hickey predicted a price drop within the next month, but Sony quickly shot down that possibility, although they didn't rule out the chance of a price cut some time down the road. The Nintendo Wii's much more accessible price and wide mainstream appeal has garnered millions upon millions of fans worldwide and as EA's Peter Moore said, "you can't ignore the guy who has half the market." He also added that Sony has "a ways to go with their pricing," but Peter Dille, perhaps a little miffed at the constant pressure to drop the price of the PS3, replied-
"Everybody in the development community would love for the PS3 to be free, so they could just sell razor blades."(source- Bloomberg)
That's actually pretty funny. Dille did admit that Sony is indeed concerned with profitability, but then again...what company isn't? At this point, we figure it's safe to expect a $50 - $100 price cut for the 2009 holiday season, but perhaps no earlier than that. It would make sense for Sony to issue the reduction in accordance with a major exclusive release, and Uncharted 2: Among Thieves may be a prime candidate. Remember the PS3 bundle that featured the original Uncharted...? Anyway, we'll definitely keep you updated on the situation.
3/16/2009 Ben Dutka