Accumulated PS3 Price Cut Evidence
In case you missed it yesterday, the rumors that a PlayStation 3 price drop is imminent have been sweeping the Internet. And as GameZine reports, the evidence may hinge on the timing.
First, we return your attention to the rumor that began with an EB Games employee saying a $100 PS3 price cut would happen next week, which we couldn't confirm with any local store. It seemed unlikely that such a thing would happen, and we stand by that position. However, there are two things to consider: 1. next week is the Game Developers Conference, where major price cut announcements have been made before, and 2. it's the start of the 2009 fiscal year, which means Sony might be able to afford to take a hit early on. Then, there's the evidence of a new PS3 SKU at Target stores. While it's only a new bundle package, it might make sense to issue a price drop in accordance with this new deal; it has happened before. Come March 29, that package - which features the system along with Resistance: Fall of Man and MotorStorm - should become available, which is also the exact time a price drop may be announced. Last but not least, GameZine tells us that several UK retailers have said they received word from Sony that PS3 and PSP price cuts are "definitely coming soon." They cite CVG, which uses this retailer quote: "It's been on the cards for a while, but manufacturers are not in the habit of giving exact dates so as not to effect sales."
Now, does all this translate to what consumers and analysts have been asking for? Or does all of Sony's denying trump this evidence? They've only said about a hundred times that they have no plans to drop the price of the machine any time soon, so... Well, what do you think?
3/18/2009 Ben Dutka